Cadillac President Johan de Nysschen recently sat down with Motor Trend to talk about why sedans aren’t selling nearly as well in the United States these days. In the process, he broke it down to buyer demographics (youngsters don’t want sedans) and infrastructure (poor road conditions mean SUVs and CUVs are supreme).
Jalopnik called de Nysschen’s bluff on how younger buyers don’t necessarily care about cars and driving dynamics, so the executive sat down with the publication for a report published Thursday to follow up his comments with added clarification.
Foremost, he said, “I wasn’t advocating the idea that the world is black and white, that if you’re a young buyer, a millennial or a teenager that you don’t enjoy driving.”
With that in mind, he said Cadillac must wage a growth far on two fronts: China and the United States. Chinese buyers want luxurious vehicles to carry them, which means the brand has focused on future core products in its portfolio, such as crossovers. But, that focus won’t kill the Cadillac performance sedan, or the sedan in general.
While noting the Cadillac XT5 is the third-best-selling luxury nameplate in the U.S., behind the Lexus RX and Mercedes-Benz C-Class, de Nysschen said, “the irony is not lost on me that the C-Class is a sedan.”
Thus, Cadillac will balance its sedans with performance variants and an expanded line of V-Sport and V-series cars. In no way will the brand walk away from the V badge, which means we can safely bet a CT5-V will replace the CTS-V eventually. Cadillac’s sub-ATS-sized model will also perform better around the Nürburgring than its German competitors, de Nysschen boasted.