Cadillac has continuously pushed back its European invasion date, and at present, the brand won’t make a real push to invade the old world until 2025 at the earliest.
Johan de Nysschen, Cadillac President, told media at the 2018 NADA-J.D. Power Automotive Forum that the brand is looking at where it wants to be 2035, and Europe is still a part of the plans. According to an Autoweek report on Wednesday, Ideally, Cadillac wants to be a much larger entity in Europe, but since the Volkswagen diesel scandal, General Motors’ luxury brand will likely take on Europe with electric cars.
We know Cadillac will receive a large proportion of GM’s planned 20 electric vehicles through 2023, and they may serve as infantry for the division’s European plans. de Nysschen made it clear that plans for a European push will not happen until Cadillac’s finances and product line is in order.
“It’s going to be a tough battle and we better be ready to fight it,” he said.
In the meantime, Cadillac will focus on strengthening its presence in North American and building on momentum in China. The brand revealed the 2019 XT4 compact crossover, which Cadillac hopes will bring younger buyers to the brand in an effort to create long-term customers for the future.