Cadillac announced former chief marketing officer Uwe Ellinghaus‘ replacement on Tuesday in Deborah Wahl. However, Wahl’s appointment may not mean an ad agency shake-up.
Ad Week reported on Tuesday that Cadillac agency, Publicis Groupe, will stick around. The agency itself released a statement after Wahl’s appointment and affirmed it will still handle Cadillac advertising.
The statement read:
Deborah’s appointment will not impact our AOR relationship with Rokkan, within the Publicis Groupe. Rokkan has been a part of the Publicis Group and working on pieces of the Cadillac business since 2014. Their scope expanded towards the end of 2016.
The agency has been responsible for much of Cadillac’s media in the past few years, including the somewhat unloved “Dare Greatly” spots. However, the direction came under ex-CMO Ellinghaus.
Wahl spent three years as McDonald’s CMO and headed top marketing positions at Lexus, Chrysler and Ford. She will officially assume her new role on March 26.
Comments
Doubt an agency-switch is first on the new CMO’s to-do list.
Learning the brand, winning-over the locker room (GM mgt, team Cadillac, dealer council and dealer body) will keep the new CMO busy.
Or should.
But stranger things have happened.
It has been over 100 years but the standard to which all Cadillac ads need to be held to is this one.
http://www.loc.gov/pictures/resource/cph.3b06741/
No. The ads can always change to stay fresh and captivating. The spirit of that PoL copy, the message of it, underscores what it means to do things the hard way to build an object of desire superior to all else.