Buick Regal sales increased in the United States and decreased in Canada in February 2018.
Buick Regal Sales - February 2018 - United States
In the United States, Buick Regal deliveries totaled 2,318 units in February 2018, an increase of about 127 percent compared to 1,023 units sold in February 2017. The results represent the nameplate's highest February sales performance since February 2013.In the first two months of the year, Regal sales increased about 46 percent to 2,886 units.
| MODEL | FEB 2018 / FEB 2017 | FEBRUARY 2018 | FEBRUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| REGAL | +126.59% | 2,318 | 1,023 | +46.20% | 2,886 | 1,974 |
Buick Regal Sales - February 2018 - Canada
In Canada, Buick Regal deliveries totaled 31 units in February 2018, a decrease of about 16 percent compared to 37 units sold in February 2017. The results represent the nameplate's lowest February sales performance since at least February 2014.In the first two months of the year, Regal sales decreased about 10 percent to 56 units.
| MODEL | FEB 2018 / FEB 2017 | FEBRUARY 2018 | FEBRUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| REGAL | -16.22% | 31 | 37 | -9.68% | 56 | 62 |
The GM Authority Take
The Buick Regal family finally saw a sales volume increase, its first since April 2017 – just as we had predicted. The growth is directly attributable to sufficient availability of the new, sixth-generation model.
Notably, the Regal Sportback began arriving on dealer lots in December 2017 while the Regal TourX started arriving in January 2018. The Sportback model is highly-competitive in its segment against the Acura TLX, while the Regal TourX ruggedized wagon delivers a unique proposition.
Going forward, we expect Regal deliveries to continue an upward trajectory in March, catching up to and surpassing the TLX, as long as supply allows. The wildcard remains the Kia Stinger, which is coming on strong into the segment. However, we believe that the Stinger’s appeal will be limited given its premium price over a similarly-sized Kia Optima. In fact, pricing for the Kia rear-drive-based sports sedan can easily climb into the $50,000 range.
Sales Numbers - Sporty Midsize Premium Cars - February 2018 - United States
| MODEL | FEB 18 / FEB 17 | FEBRUARY 18 | FEBRUARY 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| TLX | +16.13% | 2,794 | 2,406 | +14.85% | 4,949 | 4,309 |
| REGAL | +126.59% | 2,318 | 1,023 | +46.20% | 2,886 | 1,974 |
| STINGER | * | 1,344 | * | * | 2,365 | * |
| TOTAL | +88.28% | 6,456 | 3,429 | +62.34% | 10,200 | 6,283 |
The midsize premium car segment expanded 88 percent in February and 62 percent in the first two months of 2018.
About Buick Regal
2018 Buick Regal Sportback
2018 Buick Regal TourX
The Buick Regal is a midsize-size premium passenger vehicle line that is currently in its sixth generation and slots above the compact Excelle and Verano (in China) and below the full-size LaCrosse (in North American and in China). The Regal family currently consists of the following models:
- Regal Sportback – a four-door Regal sedan with a liftback trunk
- Regal GS –Â a four-door Regal Sportback with several performance upgrades
- Regal TourX – a five-door ruggedized wagon
Buick revealed the all-new Regal in April 2017 at the New York Auto Show and the vehicles launched for the 2018 model year. The sixth-gen model is based on the GM E2 platform, which also underpins the 2016 and newer Chevrolet Malibu and upcoming Cadillac XT4. The Regal is also sold as the second-generation Opel-Vauxhall Insignia and the NG 2018 Holden Commodore in Australia and New Zealand by GM subsidiary Holden.
Prior to the launch of the sixth-gen model, the fifth-generation Regal was available for a total of seven model years, from 2011 thru 2017. That model rode on the GM Epsilon II platform also shared with the first-gen Opel-Vauxhall Insignia and eighth-generation Malibu.
The sixth-gen Buick Regal is built at the Opel Rüsselsheim plant in Germany for North America and at a Shanghai-GM plant operated by GM China for the Chinese market.
About The Numbers
- All percent change figures compared to Buick Regal February 2017 sales
- In the United States, there were 24 selling days in February 2018 and 24 selling days in February 2017
- In Canada, there were 24 selling days in February 2018 and 24 selling days in February 2017
- Buick Regal sales include Buick Regal Sportback, Buick Regal TourX and Buick Regal GS
Related News & Info
- GM news
- Buick Regal information
Related Sales Reporting
- Running GM sales results
- Running Buick sales results
- Running Buick Regal sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running GMC sales results
- Running Buick sales results
- February 2018 GM sales results
- U.S. GM February 2018 sales results
- U.S. February 2018 Chevrolet sales results
- U.S. February 2018 Cadillac sales results
- U.S. February 2018 Buick sales results
- U.S. February 2018 GMC sales results
- GM Canada February 2018 sales results
- Canada February 2018 Chevrolet sales results
- Canada February 2018 Cadillac sales results
- Canada February 2018 Buick sales results
- Canada February 2018 GMC sales results
- GM China February 2018 sales results
- Global February 2018 Cadillac sales results
- U.S. GM February 2018 sales results
Comments
Any chance Buick will use the Avista to create a new generation Rivera? I know this has nothing to do with the Regal but a new Rivera with rear wheel drive and a3.0 TT with about 420 HP would be great.
I’d say the chances of that taking place in today’s envhruoemwnt of huge investments in loss making programs (autonomous and electric) are 0-3%.
Hey Alex
A guy can dream can’t he? lol
What is the sales breakdown between the Regal Sportback and the Regal TourX?
We don’t know and we won’t know until/if Buick decides do share this info.
Can anyone tell me why you can’t get heated rear seats in the 2018 Buick Lacrosse Avenir??
The same reason why you can’t get an automatic heated steering wheel, power folding exterior mirrors, illuminated door sill plates, sueded headliner or real wood trim (despite the last two being offered on the previous gen Lacrosse). GM was CHEAP and cut corners on this model. There is nothing above and beyond about the Lacrosse Avenir to make it stand out. It’s just wears a different tie (grille) and shoes (wheels) from regular Lacrosses.
Just another one of GM’s missteps or GM being cheap. What ever it is it’s a big mistake on their part.
I’ve not seen a single TV commercial for the 2018 Buick Regal and have not seen a printed ad for the 2018 Buick Regal which means people were going to the dealership possibly for another vehicle and decided to take a look at the Regal by chance; imagine if Buick actually tried doing a National TV campaign for the Regal like their ads for the Encore and Enclave (haven’t seen a Envision commercial either as it’s a crazy way to do business).
Imagine if GM actually advertised them, offered more exterior colors and interior color options and made some more safety items std what would happen.