Buick Enclave Sales Increase 5.7 Percent To 3,143 Units In February 2018

Buick Enclave sales increased in the United States and in Canada in February 2018

Buick Enclave Sales - February 2018 - United States

In the United States, Buick Enclave deliveries totaled 3,143 units in February 2018, an increase of about 6 percent compared to 2,973 units sold in February 2017.

In the first two months of the year, Enclave sales increased about 3 percent to 5,858 units.

Buick Enclave Sales - February 2018 - Canada

In Canada, Buick Enclave deliveries totaled 213 units in February 2018, an increase of about 37 percent compared to 155 units sold in February 2017.

In the first two months of the year, Enclave sales increased about 91 percent to 446 units.

The GM Authority Take

Sales of the second-generation Buick Enclave continue growing, but February sales underperformed the segment. The performance placed the crossover in third place (out of five) in its competitive set in terms of cumulative sales volume – behind the Infiniti QX60 and Acura MDX but ahead of the Volvo XC90 (see Volvo XC90 sales) and Audi Q7 (see Audi Q7 sales). Notably, the Infiniti and Volvo posted considerably higher sales growth than the Enclave, while the Acura and Audi saw sales decrease during the month.

Going forward, we expect Enclave sales to continue growing due to the following three factors:

1. An all-new, highly-competitive second-generation model that is attracting new car buyers to the Enclave and to the Buick brand
2. A value-laden vehicle that presents an attractive price point that’s roughly $10,000 more affordable compared to more expensive rivals such as the Audi Q7 and Volvo XC90
3. A continuous change in market vehicle buying dynamics that sees car buyers continue switching to crossover utility vehicles (CUVs) and sport utility vehicles (SUVs) from other vehicle types like sedans

However, it’s vital to note that the Enclave as well as all other segment contenders will face strong competition from the upcoming Lexus RX350L, an upcoming three-row variant of the sales champion that is the Lexus RX.

Sales Numbers - Premium Three-Row Crossovers - February 2018 - United States

The premium three-row crossover segment expanded 16 percent in February and 15 percent in the first two months of 2018.

About Buick Enclave

The Buick Enclave is a premium full-size crossover utility vehicle (CUV). It is the biggest Buick crossover currently offered, slotting above the subcompact Buick Encore and compact Buick Envision.

The first generation Enclave was introduced for the 2009 model year to replace the Buick Rendezvous. It rode on the GM Lambda platform and was discontinued in 2017. The current, second-generation model was introduced for the 2018 model year. It rides on the extended-length GM C1 platform shared with the second-generation Chevrolet Traverse. A shorter variant of the same platform underpins the second-gen GMC Acadia and Cadillac XT5.

Compared to its first-generation predecessor, the second-gen Enclave is an all-new vehicle that is larger, lighter, sleeker and more modern. It also introduces new trim levels, including the range-topping Enclave Avenir.

The Buick Enclave is built at the GM Delta Lansing Township factory in Michigan operated by GM USA. It is currently the only plant that builds the vehicle alongside the second-gen Chevy Traverse.

About The Numbers

• All percent change figures compared to Buick Enclave February 2017 sales
• In the United States, there were 24 selling days in February 2018 and 24 selling days in February 2017
• In Canada, there were 24 selling days in February 2018 and 24 selling days in February 2017