Buick Cascada Sales - February 2018 - United States
In the United States, Buick Cascada deliveries totaled 299 units in February 2018, a decrease of about 53 percent compared to 632 units sold in February 2017. The results represent the lowest ever February sales performance. By comparison, the model accounted for 202 deliveries in January 2018, 408 in December 2017, 312 deliveries in November, 350 in October, 284 in September, 364 units in August and 422 in July.In the first two months of the year, Cascada sales decreased about 47 percent to 501 units.
| MODEL | FEB 2018 / FEB 2017 | FEBRUARY 2018 | FEBRUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CASCADA | -52.69% | 299 | 632 | -46.93% | 501 | 944 |
The GM Authority Take
Buick Cascada sales continue to fade, a circumstance that we attribute to the following factors:
- The age of the current model, particularly in the in-vehicle technology department.
- The potential saturation of the market for non-luxury convertibles, a segment that includes a redesigned Mazda MX-5 Miata, Fiat 124 Spider and Audi A3 Convertible
- The ongoing shift in consumer purchase patterns that favors CUVs and SUVs over other vehicle types like sedans, coupes and convertibles
Even so, the addition of the Cascada to the Buick lineup was meant to fill “white space” for Buick for the purpose of changing the brand’s perception and attracting new-to-brand customers. Figures released by Buick show that the Cascada has been successful in doing just that, with nearly 70 percent of Cascada customers being new to GM.
We expect Cascada sales to continue decreasing in the coming months as long as the crossover craze persists, Buick doesn’t offer significantly attractive incentives, or update it with new technologies.
About Buick Cascada
The Buick Cascada is a compact convertible. The current, first-generation Cascada was introduced for the 2016 model year. Essentially a rebadged Opel/Vauxhall Cascada, the vehicle is based on a variant of the GM Delta II platform shared with the Opel Astra and first-generation Chevrolet Cruze, Chevrolet Volt and Opel Astra J.
For the 2018 model year, the Cascada gets three new exterior colors, two new convertible top colors and expanded availability of the Dark Effects Package.
The Buick Cascada is built exclusively at the GM-Opel Gliwice, Poland factory operated by GM/Opel Europe, which earlier this year was sold to PSA Groupe, along with all of Opel and Vauxhall.
About The Numbers
- All percent change figures compared to Buick Cascada February 2017 sales
- In the United States, there were 24 selling days in February 2017 and 24 selling days in February 2016
- In Canada, there were 24 selling days in February 2017 and 24 selling days in February 2016
Related News & Info
- GM news
- GM incentives and offers
- Buick Cascada information
Related Sales Reporting
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- Running Buick Cascada sales numbers
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- February 2018 GM sales results
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- GM Canada February 2018 sales results
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Comments
It’s the middle of winter in most of the country…
Most of these are not sold in those markets… but rather in sunny states. Aside from rental fleets, California, Arizona, Nevada and Florida account for half of sales of models like the Cascada.
Buick’s Cascada is a chubby little guy with a curb weight of almost 4,000 lbs (3,979 lbs) and while the 200 hp LWC 1.6L DOHC-4v 4-cyl engine is something the Chevy Cruze would love to have, the Cascada needs something like the 252 hp LTG 2.0L DOHC-4v 4-cyl turbo matched to a 9-speed automatic that will transform the Cascada that everyone would love to drive especially if it came in a hardtop variant.
People shopping for this car do not do so based on curb weight and power-to-weight ratio.
Could the Cascada be lighter? Yes. Could it use more power? Yes. But at the end of the day, none of these factors impact sales. The market segment doesn’t buy this car for neck-breaking 0-60 performance and the reality is that the powerplant in this model is actually pretty good, and provides healthy power when being driven.
The more likely explanation for the sales decline is that the overall sales potential of a car like the Cascada is extremely limited. Most people in that price range are either buying more practical vehicles, or they’re buying a “true” luxury convertible from BMW, Mercedes-Benz, or Audi.
Reality for the win.
Bring back something sporty like the Saturn Sky.