2019 Buicks To Stop Wearing Brand Plate Badge: Exclusive
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Those paying very close attention to the reveal of the 2019 Buick Envision may have noticed that the crossover doesn’t have a “Buick” “brand plate.” That’s on purpose, as representatives recently told GM Authority that Buick will stop using the brand badge on the rear of its vehicles, starting with the 2019 model year.
Before you start scrolling, perhaps vehemently, to the comments section in order to share your thoughts on the matter, we feel obligated to note that only the Buick brand plate – the one that that writes out “Buick” on the rear of the vehicle – is going away. By comparison, the nameplate badge – which writes out the name of the vehicle, such as “Encore” or “Enclave” – is staying, and so is Buick’s Tri Shield logo, now finished in red, silver and blue.
The 2019 Buick Envision no longer wears the Buick brand plate on its tailgate
By comparison, the 2017-2018 Buick Envision wears the Buick brand plate at the bottom end of the tailgate, on driver’s side
We should note that the brand plate is the only direct indicator on the exterior of a Buick vehicle that communicates its make. The only other indicators are the Tri Shield logo and its nameplate, but one must be familiar with both of those elements to identify the vehicle as a Buick.
Though we’ve confirmed that the 2019 Buick Envision will be the first model to lose the brand plate, we’re not privy as to what vehicle will be next. Either way, the change will be across the entire lineup, according to Buick.
Update: we have received word from Buick that all 2019 Buick models will see the brand plate removed.
Stay tuned to GM Authority as we learn more about this, and for continuous Buick news coverage.
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I’m jealous of your GS. I’m an Opel “fan boy”, am considering TourX but love this new sportback, too.
I like Buick, too, but only do cars and not CUVs.
Also, I prefer Opel’s meaner, sharper LED front lights.
I’ve been with Pontiac since my first two Grand Ams ( God, I miss those two cars ). Had a G5,G6 and currently a Torrent. All of which I have no regrets owning. Each person has her/his own thoughts/opinions/issues/et al with cars and trucks. Personally, it’s been an honor for me to do business with GM. By the way, just purchased my first Buick, a 2016 Verano ( might have misspelled that, so ‘ opps’ if I did ) . Can’t wait to get behind the wheel for a road trip.
The problem I see with no “Buick” on the back is that someone who is not a “car person” will see one, like it, and head off to the Toyota dealer and buy what they thought they saw. The Toyota three overlapping ellipses logo will look close enough to the Buick tri shield logo for enough people, who won’t even care that they are different.
is Buick getting embarrassed –Put the nameplate on where it should be and be proud of your design and product so people will know what it is another stupid idea from our friends at GM
I’m 42, and the Buicks I’ve owned were excellent cars. I bought my first new Buick as a “young man”, a loaded 2007 Rendezvous, and it was the perfect family vehicle. Everyone who rode in it and gave it a fair chance loved it, and it gave us 9 trouble free years and over 100,000 miles.
You don’t change people’s minds about a brand with logos, clever commercials, or renaming models. You change them with the product itself.
GM will have no trouble selling the Enclave to upper suburbia. It looks phenomenal, befitting a premium brand.
The Envision is tepid, poor exterior styling, needs to look like a mini Enclave.
Encore is fine for what it is, they could pull it up market a couple thousand dollars worth with higher end interior, but otherwise, it’s the gateway drug for Buick.
The cars are good, but not off the charts, and GM won’t make them off the charts great at a loss. Consumers don’t want cars, so there’s no financial reason to.
In short I’d suggest GM:
1. Overhaul Envision ASAP. It needs to stand out in the compact crossover crowd.
2. Plan to move Regal to the Alpha platform once the current Opel derived model runs its course. From there they can create a coupe, a sedan, a wagon, even a return of the Grand National.
Look at most (if not all) of the new Chevrolets. Trunk lids, lift gates and tailgates have model name (Impala, Malibu, Volt, Bolt, Silverado, Colorado etc.), Bow Tie and trim level (LS, LT, LTZ etc.). The word “CHEVROLET” is nowhere to be seen. Must be a GM thing to not acknowledge the specific brand. How long before the Corvette will just be some combination of letters and numbers with no reference to Chevrolet or Corvette. I think some of the foreign manufacturers are doing the same thing.
And the bow-tie has grown to gigantic size. Wife’s ’15 Impala compared to her ’08 for example. Buick, also somewhat.
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i grew up with Buick. My family had a 1964 Black Buick Special wagon with a red interior. It was our last new car w/o AC.
My dad was a salesman so he always bought wagons. We also had a 19665 Buick Sportwagon light green with a green interior. I remember driving away from the dealer after taking delivery sitting in the third seat looking through the raised sky roof. We had two used Buicks, a 1956 sedan, maybe it was a Buick Special and a blue metallic 1962 LeSabre. Also over the years a 1971 Lemans Sport Coupe, Castillan Bronze & Beige with a 350 2 barrel V8, a 1971 Catalina Wagon with the second largest V8 avaialble. That was a great car lasted 140,000 miles or so. The Lemans was not that well built but great to drive. Also a 1967 Dodge Monaco, white with the wood panel decal and a gold interior that had front bucket seats. That was a great car the green 1970 Monaco wagon that followed wasn’t so great. Additionally a 1971 Mark 3 Black with Saddle Leather and a cursed 1973 Charger, Gold, with Gold interior and half Black vinly roof. That was the car my Dad was killed in. Also a 1975 Ram passenger van with a raised roof. Anyway the point is that leaving the Buick name off the cars is a stupid move. GM should be proud of Buick and display its name. Buick used to be strictly made in the USA but now Buicks come from all over . I would like to see at least one Buick built here maybe the Envison? I am a 2 time Saturn owner and I could spend hours writing all the stupid moves the “old” GM made regarding Saturn. I do mean stupid. The same with Pontiac. Hopefully GM will not do to Buick what it did with Saturn and Pontiac.
I really like the Encore and again hopefully GM will not screw that up with the redesign. I pray that the new 9 speed transmission is not as troublesome as the F/C version. I expect Chrysler products to screw up and GM ‘perhaps Ford to do a better job overall. My ION is not the dung heap Car & Driver stated it to be. It may not be the most elegant and exciting car but it was a F/C or Ford small car it would have been scrap heap material by now. I have looked a lot of cars and if I were able to purchase one I would look at either a certified Trax or Encore. At this time I would keep my ION if I were buying one of those. It has very low miles, still runs great & isn’t worth a warm bucket of spit when trading it in. I have seen IONs at higher prices on the used car market than I expected. Selling a 13 year old car privately will not bring in much more tahn a dealer.
I will not be buying any more NEW (or used) Buicks (or other products from “Global Motors”), Had new 1980 Regal, 1986 LeSabre Estate Wagon, 2008 Lacrosse Super, and currently my wife drives a 2015 Enclave. Bought a very slightly used 1974 Corvette from a neighbor in October 1974. Since then, with the exception of a new 2002
Jeep Grand Cherokee Limited, we have purchased 14 NEW GM vehicles. The most recent ones are a 2017 GMC Yukon Denali (Special Ordered) and a 2019 Corvette convertible. These are the last new GM vehicles I will buy! (I only bought the 2019 Corvette because I already currently own 2 other Corvettes (1963 Convertible and 1974 Coupe) and the 2019 is the last true “folding top” convertible and last front engine Corvette.) Otherwise NO NEW GM products!
As far as Buick, the 2019 Enclave is the only new Buick assembled in the US (from “Global” parts)! The Envision was designed and is built in China! The Encore was designed in Korea and is built in Korea and China! The Regals are “badge” engineered Opels built in Germany by French automaker Groupe PSA (Peugeot S.A. and Citroën) in PSA assembly plants. (Not even made by GM). Likewise for the former Cascada Convertible, only it has been built in Poland by PSA in a PSA factory.
I will produ