The completely new SUVs are off to a hot start, too, though GM still holds a very comfortable lead in the sales race. Ford announced last Monday that it will invest an additional $25 million into its Kentucky truck plant to speed up production of both SUVs. Lincoln reported that Navigator sales rose 97.5 percent in January and the SUV spends just seven days at the dealership before finding its way to a new owner’s driveway.
Despite the Navigator’s early success, internal data from Cadillac has shown the SUV isn’t swaying its buyers. Most of the Navigator’s conquest buyers have come from Mercedes-Benz and Land Rover thus far. Meanwhile, Escalade sales rose last month, as did the SUV’s transaction prices.
Ford’s investment will help speed up the factory’s assembly line to churn out more SUVs than before. The automaker has boosted production targets by 25 percent with the latest investment.