Chevrolet Trax sales decreased in the United States and in Canada in January 2018.
Chevrolet Trax Sales - January 2018 - United States
In the United States, Chevrolet Trax deliveries totaled 6,106 units in January 2018, an increase of about 16 percent compared to 5,257 units sold in January 2017. The performance represents the model's best-ever January sales performance.| MODEL | JAN 2018 / JAN 2017 | JANUARY 2018 | JANUARY 2017 |
|---|---|---|---|
| TRAX | +16.15% | 6,106 | 5,257 |
Chevrolet Trax Sales - January 2018 - Canada
In Canada, Chevrolet Trax deliveries totaled 265 units in January 2018, a decrease of about 30 percent compared to 381 units sold in January 2017.| MODEL | JAN 2018 / JAN 2017 | JANUARY 2018 | JANUARY 2017 |
|---|---|---|---|
| TRAX | -30.45% | 265 | 381 |
The GM Authority Take
Even though Chevy Trax U.S. sales increased 16 percent in January, the growth rate lagged the segment’s 27 percent expansion. The performance places the Trax in fourth place within its competitive set in terms of overall sales volume, behind the Jeep Compass (see Jeep Compass sales), Jeep Renegade (see Jeep Renegade sales), and the Honda HR-V. Even so, the Trax outsold the Buick Encore, which shares the Trax’s platform (see Buick Encore sales), Toyota C-HR, Mazda CX-3 (see Mazda CX-3 sales), Ford EcoSport (see Ford EcoSport sales), Fiat 500X (see Fiat 500X sales) and Nissan Juke.
As such, we believe that the Trax posted a sales increase mostly due to the ongoing change in consumer buying patterns that favors crossovers, but was outcompeted by newer and more attractive offerings from Jeep and Honda.
Going forward, we expect Trax sales volume to continue being threatened by newer segment rivals, including the Ford EcoSport, Nissan Rogue Sport, Jeep Compass, Honda HR-V and Toyota CH-R, as well as the upcoming Hyundai Kona, at least until Chevy completely overhauls (redesigns and reengineers) the model.
The subcompact mainstream crossover segment expanded 27 percent in January.
Sales Numbers - Mainstream Subcompact Crossovers - January 2018 - United States
| MODEL | JAN 18 / JAN 17 | JANUARY 18 | JANUARY 17 |
|---|---|---|---|
| COMPASS | +222.12% | 10,192 | 3,164 |
| RENEGADE | -29.11% | 6,639 | 9,365 |
| HR-V | +10.02% | 6,259 | 5,689 |
| TRAX | +16.15% | 6,106 | 5,257 |
| ENCORE | -11.66% | 4,645 | 5,258 |
| C-HR | * | 3,946 | * |
| CX-3 | +14.02% | 1,350 | 1,184 |
| ECOSPORT | * | 500 | * |
| 500X | -18.67% | 488 | 600 |
| JUKE | -85.43% | 190 | 1,304 |
| TOTAL | +26.69% | 40,315 | 31,821 |
About Chevrolet Trax
The Chevrolet Trax is a subcompact crossover. It slots below the Equinox as Chevrolet’s smallest CUV and rides on the GM Gamma 2 platform shared with the Chevrolet Sonic/Aveo and Buick Encore. The model was Chevrolet’s first offering in the subcompact (B segment) crossover space and the second (after the Nissan Juke) to launch in its segment in the U.S. market.
Having launched for the 2015 model year in the U.S., the Trax received a refresh for the 2017 model year that consisted of all-new front and rear fascias, the replacement of the LTZ trim by the new range-topping Premier model, revised interior, a new infotainment system with Apple CarPlay and Android Auto compatibility, and more. The 2018 Chevy Trax represents the fourth model year of the first-generation Trax and receives several changes including three new exterior colors, a new Trax Redline Edition model, and several equipment-level changes.
The Trax is built at two assembly plants — the GM Bupyeong factory operated by GM Korea and the GM San Luis Potosi factory operated by GM Mexico. The vehicle is called the Chevrolet Tracker in some markets, including South America and Russia.
About The Numbers
- All percent change figures compared to Chevrolet Trax January 2017 sales
- In the United States, there were 25 selling days in January 2018 and 24 selling days in January 2017
- In Canada, there were 25 selling days in January 2018 and 24 selling days in January 2017
Related News & Info
- GM news
- GM incentives and offers
- Chevrolet Trax information
Related Sales Reporting
- Running GM sales results
- Running Chevrolet sales results
- Running Chevrolet Trax sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- Running Chevrolet sales results
- January 2017 GM sales results
- U.S. GM January 2017 sales results
- U.S. January 2017 Chevrolet sales results
- U.S. January 2017 Cadillac sales results
- U.S. January 2017 Buick sales results
- U.S. January 2017 GMC sales results
- GM Canada January 2017 sales results
- Canada January 2017 Chevrolet sales results
- Canada January 2017 Cadillac sales results
- Canada January 2017 Buick sales results
- Canada January 2017 GMC sales results
- GM China January 2017 sales results
- Global January 2017 Cadillac sales results
- U.S. GM January 2017 sales results
Comments
The 2018 Chevrolet Trax is a very good small CUV; but it could be great if it had access to the LH7 1.6L DOHC-4v 4-cyl turbo diesel or the LWC 1.6L DOHC-4v 4-cyl turbo as either engines would transform the personality of the Trax to being something someone might enjoy driving more.
As an owner of the Encore I’d rather have better mileage. A Bolt Encore? Yum.
Is the Jeep Compass in the same class?
The price of both is within a thousand, and the size is very close. So… yes, same class.
The standard engine is 138 hp. If they had an optional engine with around 170 hp , drivers who need extra performance would increase sales.
Encore is supposedly premium yet classed with mainstream products. Because Encore beats Trax in most tests the message basically boils down to spend an extra $3000 to buy a GM capable of competition with Honda.
It’s sort of sad to see Chevrolet and Buick abused this way.
The Encore is within $2,000 of the Trax, and sometimes less with incentives. If it’s truly premium, it needs to move up to at least the $30,000 price point with other premium/luxury subcompact crossovers such as the BMW X1, MBZ GLA-Class, Infiniti QX30, Audi Q3, etc… but the current product will not sell well at that price point. But if Buick had a better product, it would have a chance of selling at that level, however… though that puts it at odds with the upcoming Cadillac subcompact CUV entry…
“If it’s truly premium, it needs to move up”
I thought the entire point of Buick these days was “no it doesn’t”? Isn’t it more in a VW Fiat Volvo Subura place?
The strategy is quite unclear, but the goal was for Buick to go after premium makes that aren’t exactly “prestige luxury” makes… such as Acura, Infiniti, Volvo. However, one could argue that Infiniti, Acura and Volvo are only premium in that they haven’t had the time nor the correct product to truly move up to become prestige luxury… yet desperately want to transform to be just that. Meanwhile, Subaru is a mainstream product offering like Chevrolet, as is Volkswagen. Fiat is not even worth going after.
Continuing that train of thought, it could be that Buick could eventually be found in a sort of no-man’s land, after Volvo, Acura and Infiniti have accomplished their goal of becoming true prestige luxury brands.
In addition, the Encore is not premium enough… though it’s a little bit better than the Trax.
Then what is the purpose of Buick in 2018? It can’t be compared to Ford Titanium line because it really does offer better ride quality as well as sophisticated design when compared to Chevy yet, from a price and prestige perspective, it can’t offer more than the differences between1980’s Chrysler brand and Dodge.
There is no “premium non luxury” space in the US unlike Europe and China. Does this mean GM must continually dumb down Chevrolet for Buick? It seems to me that GM really needs to look at how Honda and Nissan bridge the gap between mainstream and quasi luxury.
Avenir provides GM the opportunity to offer two unique visions of luxury with Buick and Cadillac.
That’s a spot-on observation: there is a substantial opportunity for Buick to be a “relaxed” and “soft” luxury car brand, while letting Cadillac go head-to-head with sport-luxury makes like BMW, MBZ, Audi, etc. This would not necessitate the continuous dumbing-down of Chevrolet for the sake of Buick, while allowing the brand to serve a unique market.
With Opel-Vauxhall gone, this could very well be an opportunity, since cars like the Regal no longer need to find a place in the Buick lineup, while not really fitting in with the direction of the brand.
Trac is not really competitive. Cheap Cheap Cheap… GM needs to step up their game.
Back in the 60’s, the style of a vehicle meant everything. It defined the driver and I guess today that is still true. The difference today is there are too many companies building vehicles. It was the big three back then.
Personally, I’m dedicated to Chev, because my father was. I did experiment with other brands over the years, but I always returned, to where my roots were. Currently, I own a Chev Trax, but I’m not 100 percent satisfied. Car companies have changed how you buy a vehicle. What disturbs me the most is they package something you want with other useless features that drive the price up.
There are five basic elements that people look for today, style, size, performance, gas mileage, and price. Personally, I do not like an expensive interior. If you ask why, the answer is a vehicle is only a mode of transportation.
In the case of Chev how can this company move their Trax into a higher sales bracket? The number one element is styling. That is what people first see, and it can make or break. Chev needs to offer two Traxs, one for the everyday person and one for the rich.
They also need to combine there upgraded options very carefully. No one wants to invest in a package of five options where four are useless and one is all they really wanted.
Lastly, is price? Rich or poor that is an element that comes into play. I’m on a committee located in Canada, to bring a new Federal Party to , and have it change the way Canada is governed and to clean the swamp.
One of the goals is to bring vehicle manufacturing back to Canada. The suggestion being looked at is to have the federal government invent a Power Triangle, where a large section of land is set aside to attract companies to a whole new way of doing things. The main component is to lower the cost of production, which is not that hard to do. If a car company can manufacture a vehicle for say 30 percent less than today’s current price that is a huge advantage.