Cumulative U.S. sales of GM’s Chevrolet brand increased 5 percent to 141,947 units in January 2018.
Retail sales decreased 1.9 percent or 2,003 units to 101,805 vehicles, representing 71.7 percent of total Chevrolet sales in January 2018. That compares to 103,808 retail sales in January 2017, which represented 76.8 percent of total Chevy sales.
Fleet sales increased 28 percent or 8,780 units to 40,142 vehicles, representing 28.3 percent of total Chevrolet sales in January 2018. That compares to 31,362 fleet sales in January 2017, which represented 23.2 percent of total Chevy sales.
Sales Summary - January 2018 - Chevrolet - USA
| Sales | Sales Mix | |||||
|---|---|---|---|---|---|---|
| Total | 141,947 | 135,170 | +5% | +6,777 | 100.0% | 100.0% |
| Sale Type | January 2018 | January 2017 | January 2018 / January 2017 | January 2018 - January 2017 | January 2018 | January 2017 |
| Retail | 101,805 | 103,808 | -1.9% | -2,003 | 71.7% | 76.8% |
| Fleet | 40,142 | 31,362 | +28% | +8,780 | 28.3% | 23.2% |
Individual model sales performance was as follows:
- Demand for Chevrolet trucks and crossovers was very robust, helping with the 5 percent year-over-year increase:
- Chevrolet was the fastest-growing crossover brand of 2017, and January crossover deliveries were up 40 percent
- The all-new Equinox and Traverse, as well as the Trax and Bolt EV, all posted their best-ever January sales
- Chevrolet Trax sales increased 16.15 percent to 6,106 units, representing its best-ever January sales performance
- Chevrolet Equinox sales increased 50.25 percent to 26,405 units, representing its best-ever January sales performance
- Chevrolet Traverse sales increased 41.48 percent to 11,627 units, representing its best-ever January sales performance
- The all-new Equinox and Traverse, as well as the Trax and Bolt EV, all posted their best-ever January sales
- Chevrolet’s unique three-truck pickup strategy delivered a 17 percent increase in deliveries, with the Colorado up 25 percent and the Silverado up 15 percent. It was the best January ever for Silverado crew cabs.
- Chevrolet Colorado sales increased 25 percent to 8,011 units
- Chevrolet Silverado sales increased 14.52 percent to 40,716 units, representing the best-ever January for Silverado crew cabs
- Chevrolet Bolt EV sales increased 1.29 percent to 1,177 units, representing a new all-time sales record and the model’s best-ever January sales
- Chevrolet Camaro sales decreased 20.09 percent to 2,867 units
- Chevrolet Caprice sales decreased 63.33 percent to 22 units
- Chevrolet Commercial Truck sales increased 7.26 percent to 517 units
- Chevrolet Corvette sales decreased 20.43 percent to 1,005 units
- Chevrolet Cruze sales decreased 45.57 percent to 10,858 units
- Chevrolet Express sales increased 44.29 percent to 6,236 units
- Chevrolet Impala sales decreased 47.25 percent to 3,150 units
- Chevrolet Malibu sales decreased 9.84 percent to 7,553 units
- Chevrolet SS sales decreased 64.06 percent to 23 units
- Chevrolet Sonic sales decreased 53.79 percent to 968 units
- Chevrolet Spark sales decreased 8.08 percent to 1,558 units
- Chevrolet Suburban sales decreased 6.14 percent to 5,288 units
- Chevrolet Tahoe sales increased 21.53 percent to 7,147 units
- Chevrolet Volt sales decreased 55.74 percent to 713 units
Sales Results - January 2018 - USA - Chevrolet
| MODEL | JAN 2018 / JAN 2017 | JANUARY 2018 | JANUARY 2017 |
|---|---|---|---|
| BOLT EV | +1.29% | 1,177 | 1,162 |
| CAMARO | -20.09% | 2,867 | 3,588 |
| CAPRICE | -63.33% | 22 | 60 |
| COLORADO | +24.92% | 8,011 | 6,413 |
| COMMERCIAL TRUCK | +7.26% | 517 | 482 |
| CORVETTE | -20.43% | 1,005 | 1,263 |
| CRUZE | -45.57% | 10,858 | 19,949 |
| EQUINOX | +50.25% | 26,405 | 17,574 |
| EXPRESS | +44.29% | 6,236 | 4,322 |
| IMPALA | -47.25% | 3,150 | 5,972 |
| MALIBU | -9.84% | 7,553 | 8,377 |
| SILVERADO | +14.52% | 40,716 | 35,553 |
| SONIC | -53.79% | 968 | 2,095 |
| SPARK | -8.08% | 1,558 | 1,695 |
| SS | -64.06% | 23 | 64 |
| SUBURBAN | -6.14% | 5,288 | 5,634 |
| TAHOE | +21.53% | 7,147 | 5,881 |
| TRAVERSE | +41.48% | 11,627 | 8,218 |
| TRAX | +16.15% | 6,106 | 5,257 |
| VOLT | -55.74% | 713 | 1,611 |
| CHEVROLET TOTAL | +5.01% | 141,947 | 135,170 |
About The Numbers
- All percent change figures compared to Chevrolet January 2017 sales, except as noted
- There were 25 selling days in January 2018 and 24 selling days in January 2017
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- GM incentives and offers
- January 2017 GM sales results
- U.S. GM January 2017 sales results
- U.S. January 2017 Chevrolet sales results
- U.S. January 2017 Cadillac sales results
- U.S. January 2017 Buick sales results
- U.S. January 2017 GMC sales results
- GM Canada January 2017 sales results
- Canada January 2017 Chevrolet sales results
- Canada January 2017 Cadillac sales results
- Canada January 2017 Buick sales results
- Canada January 2017 GMC sales results
- GM China January 2017 sales results
- Global January 2017 Cadillac sales results
- U.S. GM January 2017 sales results
Comments
Gm need to update that sedan’s lineup to compete and sell better.
Sedans just don’t sell anymore
Andrew, Sedans are still a huge segment–Look at the roads as well as the sales data where they still capture a little under 40%of buyers.
Toyota and Honda sell thriving sedans. Nissan does well. It is Detroit that still lags with Ford and Chevrolet in forth and fifth, respectively.
Malibu and Crude are quality cars in need of more standard features as well as refreshed, sexier skin.
BTW, I love how GMA only uses Black Chevy bowties. GM should revamp, ditch the tacky gold bow in favor of black and silver.
Toyota keep selling the Corolla and Camry, Why GM cant?. No need to leave the fight, keep fighting until the end. The Cruze and Malibu, needs udpates to be a better seller. Thats all. People keeps buying the Corolla, Camrys and Tacomas on the perception of reability, that no true anymore.
Equinox has continued to maintain its record as GM’s second best selling vehicle after the Silverado. It deserves an EVER or hybrid version for a long time! Only Ford has sold a hybrid CUV (Escape, then C-Max). GM needs its hybrid SUV/CUV champion!