Chevrolet Cruze sales decreased in the United States and increased in Canada in January 2018.
Chevrolet Cruze Sales - January 2018 - United StatesIn the United States, Chevrolet Cruze deliveries totaled 10,858 units in January 2018, a decrease of about 46 percent compared to 19,949 units sold in January 2017. The results represent the model's lowest-ever January sales performance.
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Chevrolet Cruze Sales - January 2018 - CanadaIn Canada, Chevrolet Cruze deliveries totaled 2,329 units in January 2018, an increase of about 105 percent compared to 1,136 units sold in January 2017. The results represent the model's highest-ever January sales performance since at least January 2014.
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The GM Authority Take
Cruze sales continued their unfavorable trend in January, with the model seeing one of the highest year-over-year slumps in its segment during the month.
The performance places the Cruze in fifth place in its competitive set in terms of U.S. January sales volume, behind the Honda Civic in first, Toyota Corolla in second, Hyundai Elantra in third and Nissan Sentra in fourth. The Cruze outsold the remaining segment contenders including the Volkswagen Jetta and Golf (which accounted for a combined 7,885 sales), Kia Forte, Ford Focus, Mazda3, Subaru Impreza, Mitsubishi Lancer, and the now-discontinued Dodge Dart.
We attribute the Cruze’s continuously slumping January sales performance to the following factors:
- An ongoing shift in consumer buying dynamics that favors crossover utility vehicles at the expense of other vehicle types like sedans and hatchbacks
- An extremely strong launch for and market reaction to the new Honda Civic and Subaru Impreza
- Aggressive sales tactics for Nissan Sentra and Hyundai Elantra, a circumstance that we imagine is led by high incentives and fleet sales
- Product-related issues for the Cruze, including it not being a standout model in the segment in that it doesn’t offer much that would get it noticed in a sea of well-established rivals from Japan. In addition, the model has various other shortcomings, such as not offering all-wheel-drive or a high-performance variant. It’s also the only model in its competitive set that can not be equipped with a roof rack without drilling into the vehicle’s roof
Sales Numbers - Compact Mainstream Cars - January 2018 - United States
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The compact mainstream sedan and hatchback segment contracted 10 percent in January.
About Chevrolet Cruze
The Chevrolet Cruze is a range of compact passenger cars currently consisting of a four-door sedan and five-door hatchback. It slots above the Chevrolet Spark city car and subcompact Chevrolet Sonic and below the midsize Chevrolet Malibu and full-size Chevrolet Impala.
The current model was introduced for the 2016 model year and represents the second generation of the Cruze nameplate. It rides on the GM D2 platform shared with the second-generation Chevrolet Volt and Buick Verano (in China).
Compared to its first-generation predecessor, the second-gen model is an all-new vehicle that is slightly larger, sleeker and more modern. The first-generation Cruze family was produced in sedan, hatchback, and wagon body styles, but only the sedan was available in North America. By comparison, the second-generation model is available as a sedan and hatchback. Though a wagon variant of the second-gen model was never produced, the hatchback model was made available in North America.
About The Numbers
- All percent change figures compared to Chevrolet Cruze January 2017 sales
- In the United States, there were 25 selling days in January 2018 and 24 selling days in January 2017
- In Canada, there were 25 selling days in January 2018 and 24 selling days in January 2017
- Chevrolet Cruze sales include Cruze sedan and Cruze hatchback, plus all variants thereof
- Ford Focus sales include Focus sedan and Focus hatchback, plus all variants thereof (see Ford Focus sales)
- Hyundai Elantra sales include Elantra sedan and Elantra GT (hatchback), plus all variants thereof
- Volkswagen Jetta sales include Jetta sedan plus all variants thereof such as Jetta GLI and Jetta Hybrid (see Volkswagen Jetta sales)
- Volkswagen Golf sales include Golf 3-door hatchback and Golf 5-door hatchback (see Volkswagen Golf sales)
- Volkswagen Golf GTI sales include Golf GTI 3-door and Golf GTI 5-door (see Volkswagen Golf GTI sales)
- Volkswagen Golf R sales include Golf R (see Volkswagen Golf R sales)
- Volkswagen Golf SportWagen sales include Golf wagon and Golf AllTrack (see Volkswagen Golf SportWagen sales)
- Volkswagen e-Golf sales are not included in the numbers (see Volkswagen e-Golf sales)
- Honda Civic sales include Civic sedan, Civic hatchback, and Civic Coupe, plus all variants thereof
- Toyota Corolla sales include Corolla sedan and Corolla iM hatchback
- Nissan Sentra sales include Sentra sedan, plus all variants thereof such as Sentra SR
- Subaru Impreza sales include Impreza sedan and Impreza hatchback, plus all variants thereof such as Impreza WRX and Impreza STI
- Kia Forte sales include Forte sedan, Forte hatchback, and Forte coupe (Koup), plus all variants thereof
- Mazda3 sales include Mazda3 sedan and Mazda 3 hatchback, plus all variants thereof (see Mazda3 sales)
- Mitsubishi Lancer sales include Lancer sedan, plus variants thereof such as Lancer Evolution sedan
- Dodge Dart sales include Dodge Dart sedan, plus all variants thereof (see Dodge Dart sales)
Related News & Info
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