Chevy Corvette Sales Decrease 20 Percent To 1,005 Units In January 2018

Chevrolet Corvette sales decreased in the United States and increased in Canada in January 2018.

Chevrolet Corvette Sales - January 2018 - United States

In the United States, Chevrolet Corvette deliveries totaled 1,005 units in January 2018, a decrease of about 20 percent compared to 1,263 units sold in January 2017. The results represent the lowest U.S. January Corvette sales since 2014.

Chevrolet Corvette Sales - January 2018 - Canada

In Canada, Chevrolet Corvette deliveries totaled 45 units in January 2018, an increase of about 41 percent compared to 32 units sold in January 2017. The results represent the highest Canadian January Corvette sales since 2015.

The GM Authority Take

The Corvette’s January U.S. sales performance (down 20 percent) was notably worse than the overall segment (down 13 percent). Even so, the model outsold all other competitors, including the most direct rivals – the Porsche 718 Boxster and 718 Cayman, Porsche 911, Mercedes-Benz SLC-Class, SL-Class and AMG-GT, Acura NSX, BMW i8, Audi R8 (see Audi R8 sales), Nissan GT-R and Ford GT (see Ford GT sales). In fact, the Corvette accounted for about 35 percent of the segment’s sales volume. It should, however, be noted that many of the competitors listed occupy a higher price point than the Corvette.

Even so, the performance is impressive given that the Corvette has been on the market for roughly five years with relatively few changes and updates. The results come on the heels of increased Corvette availability at Chevrolet dealers, solving the depressed availability issue as a result of the Corvette plant in Bowling Green, Kentucky going offline during part of 2017 for scheduled facility upgrades.

Sales Numbers - Sports Cars - January 2018 - USA

The sports car segment contracted 13 percent in January.

About Chevrolet Corvette

The Chevrolet Corvette is a lineup of sports cars sold globally. Slotting above the Chevrolet Camaro as Chevrolet’s flagship sports car, the Corvette lineup consists of the “base” Corvette Stingray, mid-level Corvette Grand Sport, Corvette Z06 and range-topping Corvette ZR1.

The 2018 Corvette represents the fifth model year of the seventh-generation, or C7, Corvette. The vehicle remains highly competitive in its segment. Chevrolet is widely rumored to be working on a next-, eighth-generation Corvette. The model is expected to be mid-, rear-engined, allowing it to push the performance envelope even further that the C7 model. See on the rumored mid-engine Corvette. Though it was previously believed that the C7 generation will be discontinued when the mid-engined model is introduced, we now have reason to believe that the model will live on for several more years alongside the mid-engined model.

The Corvette is built exclusively at the GM Bowling Green factory in Bowling Green, Kentucky, USA.

About The Numbers

• All percent change figures compared to Chevrolet Corvette January 2017 sales
• In the United States, there were 25 selling days in January 2018 and 24 selling days in January 2017
• In Canada, there were 25 selling days in January 2018 and 24 selling days in January 2017
• Corvette sales figures include all Corvette variants, trim levels and packages, including:
  • Corvette Stingray and Corvette Stingray with Z51 package
  • Corvette Grand Sport
  • Corvette Z06 and Corvette Z06 with Z07 package
  • Corvette ZR1
• Sales figures for Lotus, Jaguar and Maserati not available as the manufacturers do not break out information on a model level

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