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Chevy Colorado Sales Increase 25 Percent To 8,011 Units In January 2018

Chevrolet Colorado sales increased in the United States and in Canada in January 2018.

Chevrolet Colorado Sales - January 2018 - United States

In the United States, Chevrolet Colorado deliveries totaled 8,011 units in January 2018, an increase of about 25 percent compared to 6,413 units sold in January 2017.
MODEL JAN 2018 / JAN 2017 JANUARY 2018 JANUARY 2017
COLORADO +24.92% 8,011 6,413

Chevrolet Colorado Sales - January 2018 - Canada

In Canada, Chevrolet Colorado deliveries totaled 492 units in January 2018, an increase of about 68 percent compared to 293 units sold in January 2017. The results represent the model's best-ever January sales performance.
MODEL JAN 2018 / JAN 2017 JANUARY 2018 JANUARY 2017
COLORADO +67.92% 492 293

The GM Authority Take

Despite the Colorado’s impressive 25 percent January sales growth rate, the Toyota and Nissan grew faster – at 33 percent and 53 percent, respectively. That means that the Colorado grew slower than its segment.

As such, the Colorado’s January U.S. sales performance enabled it to continue in second place in its segment, behind the Toyota Tacoma yet ahead of the Nissan Frontier as well as the Colorado’s platform mate, the GMC Canyon (see GMC Canyon sales).

Sales Numbers - Midsize Mainstream Pickup Trucks - January 2018 - USA

MODEL JAN 18 / JAN 17 JANUARY 18 JANUARY 17
TACOMA +33.60% 16,712 12,509
COLORADO +24.92% 8,011 6,413
FRONTIER +52.99% 5,901 3,857
CANYON +5.44% 2,171 2,059
TOTAL +32.04% 32,795 24,838

The mid-size mainstream pickup truck segment expanded 32 percent in January.


We are including Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - January 2018 - USA

MODEL JAN 18 / JAN 17 JANUARY 18 JANUARY 17
RIDGELINE -21.45% 2,106 2,681

About Chevrolet Colorado

2016 Chevrolet Colorado Z71 Exterior 014

The Chevrolet Colorado is a mid-size pickup truck. It is currently Chevrolet’s smallest pickup truck in the U.S. and Canada, slotting under the full-size Chevrolet Silverado. In Mexico, the Colorado slots above the compact Chevrolet Montana but below the Silverado/Cheyenne (the name for some of Silverado’s trim levels in Mexico).

The current model was introduced in 2015 and represents the second generation of the Colorado nameplate. The model rides on the GMT-31XX platform shared with the GMC Canyon, as well as the international-market Chevrolet Colorado/S10 and Chevrolet Trailblazer.

2017 Holden Trailblazer

International-market Chevrolet/Holden Trailblazer

2017 Chevrolet Colorado exterior - Global Model 002

International-market Chevrolet/Holden Colorado

The 2018 Chevy Colorado represents the fourth model year of the second-generation Colorado. The vehicle remains highly competitive in its segment, offering two gasoline engines and a diesel motor, which is a segment exclusive. The off-road-specific Colorado ZR2 was launched for the 2017 model year. However, the Colorado family continues to lack various features asked by many present and potential customers, such as a moonroof, a sliding rear window, as well as a range-topping LTZ or High Country trim level.

A midcycle refresh for the 2019 model year is expected to bring revised front and rear styling, as well as possible updates to the interior, and powertrain. It’s possible that the 2019 Colorado will address the aforementioned lack of features/equipment.

The Chevrolet Colorado is built at the GM Wentzville factory in Missouri operated by GM USA.

About The Numbers

  • All percent change figures compared to Chevrolet Colorado January 2017 sales
  • In the United States, there were 25 selling days in January 2018 and 24 selling days in January 2017
  • In Canada, there were 25 selling days in January 2018 and 24 selling days in January 2017

Related Sales Reporting

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Comments

  1. I hope GM increases the power and torque a bunch , on both the V6 and Turbo diesel !!

    Reply
  2. I’m sorry, but Tacomas are ugly as hell!

    Reply
    1. Then why does Tacoma outsell Chevy 2-1???

      Reply
      1. That’s a good question. Many people are loyal to Toyota just as many of us are loyal to GM. Some people may feel the Tacoma is attractive in their opinion. Or some people may value utility of a vehicle over its exterior design. My guess is that brand loyalty is the main cause of Tacoma’s dominance.

        Reply
        1. Lots of people buy the Tacoma on the perception of realibility, that they say GM dont have. Is something that GM need to adress asap. The Colorado is better truck in like every aspect. Can the Colorado be better truck? Yes. Add things that people want, like moonroof, rear power sliding window, better interior storage and some more. Built a better ZR2, with 33 tires, better ground clearance, change the rear shocks mounting on the diff.

          Reply
  3. Might that be a sliding Power rear window. I have a slider in mine though not power.

    As for the High Country. Start posting what price you expect MSRP would be. Then do a survey and see how many would pay the price. Unlike full size there are limits people in the mid price segment will pay for these trucks. Once you get to $40K the willing buyers drops significantly.

    As for Toyota making a dent there is not going to happen soon. Their buyers are loyal and even if it is worst in class it would still be a top seller. GM has taken some sales but time and continued investment will be required.

    Also Toyota does not lose much in sales to full size like GM does. The Taco is their primary truck the Colorado is GM’s secondary truck.

    Also add the GMC and Chevy Sales together. It is better representative of true volume.

    Reply
    1. I disagree that there are price limits people will pay. If people want a smaller truck, they want a smaller truck. They don’t want a full size. A full size is over sized now anyways. These Colorado’s are near the size of the old full size gmt-400’s and lot’s of people want exactly that.. It’s not like these things are 15-20k. When you’re up in the price range these things already are I know I would want my options loaded. It’s a long term investment and I want to be happy inside. The Colorado needs high end interior options and other things like the sunroof badly if they want more buyers. I love the looks and capabilities of this truck but I wouldn’t want one as is. The interior and extra options are a non starter.

      Reply
      1. How many Denali Canyons do you see on the road?

        I agree there is a segment that price is not an issue and truck size is. I am one of them and own a Denaliand want a smaller truck. I am proof of your statement.

        But the flaw here is I am one of the minority in the overall truck market.

        Also if you spend time around most mode size owners. Most including the ones who want smaller trucks tend to hit a wall once you get to $40k.

        Of the trucks sold over $40k they account for less than 10% of sales. The ZR2 is 10% and the Denali is much less. Even many of these are negotiated lower than $40k.

        The Chevy needs more soft touch surfaces and the Canyon really only needs upper door panels as it already has a soft dash and lower panels. It is much nicer than the Chevy.

        Even the trim that looks like aluminum really is Aluminum. Thought my Denali could use better wood trim as it is the worst.

        Though I bought by size I will admit that I was tempted by a Sierra that was loaded with an extra cab. It had sun roof and even the 22” wheels and heated wheel with vented seats. With incentives it was only a little more than my truck. Size stopped me but I did have some consideration.

        Now most truck buyers would have gone for the larger truck.

        So while I agree there are a minority who buy on size the majority truck buyer will not be moved.

        The refresh will bring more tech and I expect some improved interior surfaces and I expect a sun roof but price is really a big deal as when most of these models sold are $31-$38k.

        You also have to consider the volume sold too. You are dealing in numbers around 300k sold of the twins not the 2 million the full size sells. This prevents incentives like the full size and can limit ability to lowe prices or add a ton of content.

        I do not have the number but the Denali is now $45k in SB gas 4×4. Right now I would wager the volume is below 5% of sales. Many like mine were sold at a discount to a SLT price.

        If not for the discount I would have just got the SLT.

        I love my truck and got what I wanted but even then I would not have paid more.

        Reply
        1. We’ll just agree to disagree I suppose. You’re talking about your GMC Canyon. The article is on the Chevrolet Colorado. I still contend that if Chevrolet offered nicer interiors and more options that they’d sell more. That doesn’t just go for the Colorado either, it goes for all of Chevrolet.

          The average consumer has no clue the Chevy Colorado that intrigued them from the road by it’s good looks at the Chevrolet dealer has anything to do with some other truck across town at some other namesake dealer (GMC/Canyon). They were interested in the Chevrolet, but if Chevrolet can’t deliver, well… And LTZ/High Country aside, the Colorado’s interior has been horribly cheap from launch. And items like a sunroof should be optional on everything that’s not a convertible.

          Reply
          1. Sorry the average customers is much smarter than that.

            That is where Gzm is going to have a problem convincing people the GMC is nicer as the take GMC farther apart.

            I am a life long a GM fan and was surprised at how the interiors vary.

            Also I stated clearly the Chevy did need improvment in the soft touch areas. Higher grade seat material was expanded this year. Also while the cloth is decent material it is ugly.

            And also I stated clearly a sun roof must be in the cards for the refresh.

            The real joke with the general public for years was that difference in the GMC line and a Chevy line was which grill did you like better.

            If you wanted a more legitimate argument it is the. Heavy hurt GzmC sales as most people do not expect the trim differences they do get.

            Let’s face it nothing in class is nicer till the Ranger artives and it is not going to be a king ranch.

            Reply
  4. You started by saying ‘the average consumer is smarter than that’. Then you proceeded to say ‘I am a lifelong GM fan’.

    That right there is your entire problem. You’re a “Lifelong GM fan”. You see things through GM shaded glasses. Sure, some people (mostly blue collar working males) of generations past knew that GMC was a grill option on a Chevy. If the old wrench turning generation wanted to up grade the engine you’d go get speed parts for a small block or big block Chevy. This is a whole new world man. The vast majority of the buying public are not and were not lifelong GM fans. I’d wager that most have no clue what a ‘GM’ even is. And I don’t believe that aside from the old blue collar male segment, the vast majority of the buying public Ever knew what a ‘GM’ was. My wife thought they made seat belt buckles when I met her.

    Most people I work with including males now have zero clue that a Chevrolet or a Buick for that matter is just a ‘GM’. After all, if it’s a GM and not a Buick, why not call it a GM LaCrosse?? People now see t-shirts and advertising for Chevrolet Motor Company again and this is GM’s own doing. They have zero right to be upset that people become loyal to Chevrolet just like they would Ford or Toyota as opposed to being loyal to GM. After all, they thought they were buying a Chevrolet Malibu from the Chevrolet Motor Company.

    You’re obviously a GMC guy and that’s great. I’m all for you getting whatever you want. There’s millions of Chevrolet buyers who deserve to get what they want as well. If they can’t get what they want from Chevrolet they won’t automatically go to a Buick/GM dealership. They may just go over to Ford or Nissan or Kia or Honda. They shouldn’t be artificially held back to make you happy.

    Reply
    1. Matt

      Is it or is it not very common knowledge that GMC trucks have mostly been a grill job for many years. Only in the recent few years have they started to move away.

      Matt is also very common knowledge Buick and all the other GM divisions are GM. If you have run into a clueless smal, Groupe then they are in the vast minority.

      You can try to pedal that BS but that does not make it true.

      To be honest if more people did not connect the GM brands it would benefit them much more but your fantasy just is not true on the open market.

      I am sure you have found a clueless few as you demonstrate similar thinking.

      As for GMC and Chevy GM is working to bring more difference to each.

      Chevy is the value leader and the performance marq. GMC is being moved more up market and working to leverage the adenali branding as it is working to bring in greater income.

      The new full size truck will show even more change in styling and options. Even the intro is being separated.

      After the bail out GM knew that to make GMC viable they needed to make some changes and give them things a Chevy does not have.

      While I agree the Chevy always needs to continue to improve the GMC will always follow with more to try to justify the added cost.

      FYI I am a GMC owner not so muvpch a GMC guy. I buy what I like. I have had a number of both GMC and Chevy trucks. In fact if the Chevy dealers been more cooperative last year I would have bought a ZR before the Denali. In the end the Denali was really more what I wanted and the made a nice deal on it since Denali models are not fast movers.

      As for cross shopping the truck segment is about as brand loyal as you can get. Sure a small number cross shop but few cross over. This is why Toyota even with a very outdated truck still sells well.

      The Ford arrives most buyers will be Ford owners past and present. There is a large number of Ranger owners out there Driving their old trucks and or even Ford CUV models. That is exactly where most of the GM buyers came from in the GM lines.

      The bottom line is the full size models power the automakers and the mid size trucks are really added profits here in a North America.

      Hell more sales would make me happy Chevy or GMC it matters little. A more loaded truck with a sun roof would be in my garage if offered. But the reality of the market is there is a limit what most mid size buyers will pay. Not all are like me who like the smaller size.

      Most buy for price because most don’t want or can not afford over $35k for a truck. Some buy for MPG too. Others because it will fit their garage.

      You really need to spend time on the mid size truck forums and see just what real truck buyers are saying.

      You make a mid size over $50k and you will see little volume growth.

      Even in the past special expensive trucks like the Syclone. As cool as it was only sold 2995 unit. No money there and why it was never repeated.

      Right now I hope with some tweaks the ZR can grow sales at the elevated price.

      I think if anything a decintented truck like the ZR as a Trail Boss edition would do better. Make Trail Boss and offer the ZR options a la carte. Many buyers hate the all or nothing package as many want to build their own truck.

      You would see much more in sales than the loaded ZR. But would that still make it profitable for GM to do this.

      The Trail Boss package with options appears to be in for the full size so we may see if it works.

      But in the ZR many complain they are forced into leather seats and other options they don’t want.

      Reply
  5. Interior design and color is the big issue with these trucks. They drive great. I’m hoping the refresh this year fixes some issues. More interior colors. Power recline seats. Power sliding window. Sunroof and heated seats on the cloth interiors.

    Reply
  6. The sunroof can be installed at the dealer when you buy it! On every car or truck! So I don’t see what the problem is?

    Reply
    1. Is better is they do it at the factory.

      Reply
  7. They suck. I had plenty. They leak no drain holes. The structure of the vehicle is reduced when it’s not designed to be there. So that is not even worth doing

    Reply
  8. No it’s not! I have had plenty of them installed. They don’t leak, they become part of the cars warranty, they look and work like factory installed. The structure of the car is not reduced!

    Where do you get this crap from?

    Reply
    1. So your telling me that the ones that I had installed and have had zero problems with is not PROOF?

      The real question is why do you feel everything needs to be taken care of by the factory?

      Reply
      1. simple because you are cutting into the structure of the roof. You are cutting cross bars that are there. With a factory sunroof they make the roof with supports for the sunroof and the cross bars.

        Glad you had luck with them. Most do look decent. But your are reducing the structure of the vehicle if its not designed to be there in the roof from the factory. Plain and simple.

        So no i want a factory one because first its designed to be there second its covered under the manufacture warranty not a dealer or Ziebart or whoever did it.

        Reply
        1. It amazes me how people live in fear!

          And no your wrong it does become part of the factory warranty if it’s installed by the dealer

          Reply
          1. Brian – you’re way off on this. I recommend you listen and rethink your position.

            Aftermarket sunroofs (including those installed by dealers) are not the solution here for various reasons.

            First, these things are not even installed by a dealer, but rather by a third party company that is contracted by the dealer.

            Show me one example of an aftermarket sunroof that gets attached to a factory warranty. I’ll wait, but I’ll tell you now that there isn’t one. You’re confusing the warranty provided by the installer (that in some cases might coincide to be for the same period as the vehicle’s bumper to bumper warranty) with an official GM accessory warranty. The GM accessory has the same warranty period as the vehicle and it is made to work with the vehicle, since it was developed in conjunction with the actual vehicle by the same people developing the vehicle. None of that applies to the aftermarket third party sunroof. From my experience in my first job as a GM field rep, there have even been cases when installing the aftermarket monstrosity sunroof that you think is a good idea has voided the factory warranty and safety factors due to the structural issues outlined by joe.

            Aftermarket sunroofs are inferior in every objective and subjective way to those offered by the automaker, including durability, operation, vehicle structure, aerodynamics, safety, and more. They are always more costly than a factory solution and are ultimately not the solution here. There is a reason that these things are offered on nearly every car from the factory and why the take rate of aftermarket sunroofs is extremely low.

            Tell me, why is it that the GM midsizers don’t offer them? Tell me why a consumer spending $40k on a new truck is relegated to an aftermarket product, removing the opportunity to completely satisfy the customer and sapping the ability for GM to make money in the process.

            You can argue until you’re blue in the face on this, but that won’t make your argument right. It also doesn’t help that you’re defending an indefensible position: the reason there isn’t a sunroof on these trucks is that GM simply ran out of time during development and had to get the model to market and production before the sunroof was ready. It was on the table and we will likely see it again. But saying that an aftermarket sunroof is the solution is like saying that a customer should also buy aftermarket HID or LED headlamps because they are not offered from the factory. It’s not the right answer.

            Reply
            1. GM accessory has the same warranty period as the vehicle and it is made to work with the vehicle, since it was developed in conjunction with the actual vehicle by the same people developing the vehicle.

              Which type of dealer add on did you think I was referring to. I have a car in my driveway that was purchased new that didn’t come with a sunroof, and the dealer installed a dealer add on sunroof that became covered under the manufactures warranty. Bumper to Bumper!

              So maybe you should listen to people! And rethink your position.

              Reply
              1. You’re wrong Brian.

                I guarantee you that your sunroof is not covered under any GM vehicle warranty.

                Again, my first job at GM was in the field dealing with these things between the dealer and customer. There has not been (in the last decade) any dealer, aftermarket upfitter or other kind of third party installer that makes any kind of sunroof that would be covered by a GM factory vehicle warranty. The policy has not changed, but has actually gotten more stringent.

                Now, your dealer or the installer may have given you a warranty for the aftermarket surnroof… but it is not a GM warranty, it is a warranty from a third party that probably voids your GM vehicle warranty.

                Feel free to email me your service contact or any other kind of documentation and I’ll be happy to explain it to you.

                Alex dot Luft at Motrolix dot com

                Reply
                1. To add to that: your add on sunroof is not an official GM accessory. There is no such product.

                  The only thing close to that is if your dealer bought a sunroof, associated parts, etc. from GM for your car (not an accessory) and installed it. In that case, the sunroof would be covered, but not the workmanship by your dealer. Again, feel free to email me the contract if you’d like to put this topic to rest.

                  Reply
                  1. Funny you say that. About a year or so after the car was purchased we were in another state and the sunroof would not open. Took the car to a local Chevy dealer to have it looked at. It was covered under warranty. As it turned out the sunroof needed to be reset. The mechanic reset the switch and work like new. Cost to me zero.

                    So let’s see. Car didn’t come with a sunroof, dealer installed sunroof, sunroof was covered by a different dealer in a different state.

                    I personally don’t have a problem with dealer add-ons and I don’t think options need to come from the factory.

                    Reply
                    1. It was covered under whose warranty?

                      Guarantee you it was not a GM warranty. Third party service contract that works at some dealers? Sure (probably from Ally). A GM vehicle bumper to bumper warranty? Not a chance.

                      Read the paperwork.

                      And to clarify: when you say the “sunroof was covered by a different dealer in a different state”, that’s not how it actually works. Dealers don’t actually cover anything, unless it’s a huge dealer group (AutoNation, LHM) that make their own F&I products… and even then, they probably don’t do much in that regard.

                      So, the sunroof is not covered by the dealer. Instead, the more likely scenario is that the dealer serves as the service center for an aftermarket product (sunroof) you purchased from a different dealer, and that product is covered by a third party service contract, in which most GM dealers serve as “service centers”.

                      To sum up: read your purchase agreement for the vehicle, specifically the addendum about the sunroof. If you do so, you will see that the aftermarket sunroof is not part of the GM bumper to bumper vehicle warranty but is part of a separate agreement via a third party.

                      Reply
                  2. Will the add on sunroof be fixed if it leaks, or doesn’t work properly? If the answer to this question is yes then I see zero reason why you are worrying about it.

                    Regardless of who made the add on and installed it. If it doesn’t work and I take it to the dealer and it gets fixed under warranty then explain to me how that is any different?

                    I drop the car off when I return to pick it up it works! You guys get stressed out about the little things that shouldn’t matter. There’s more important things to worry about, I got bigger fish to fry then worrying where the sunroof came from.

                    Reply
    2. Yes it is. If you look at a car with a factory sunroof it has structure to support the roof. If you cut it out you loose all the factory support that is there without a factory sunroof. Its only the warranty from the dealer not the manufacture. No Car manufacture is going to warranty a after market sunroof.

      Where are you getting your information from? I had it done on 2 vehicles and the roof is not near as solid. Makes noise also.

      Reply
  9. Yes the factory sun roofs generally enjoy a stronger and better install. Many are also larger when the structure is in place.

    Some aftermarkets can be satisfactory but often there are some limitations. Also in many cases they can be even more expensive.

    There is a firm in Canada that does a really nice Colorado install but it is very expensive much more than a factory install.

    In todays cars the roof is not as strong sheet metal wise and the extra support is much more important today than it was 30 years ago.

    Reply
  10. The trucks are so small, there is no point jamming a sunroof in there for all the extra cost. Most taller men wouldn’t have any headroom with the sunroof.

    Reply

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