Cadillac Escalade sales increased in the United States and decreased in Canada in January 2018.
Cadillac Escalade Sales Results – United States – January 2018
Cumulative U.S. deliveries of the Cadillac Escalade totaled 2,241 units in January 2018, an increase of 2 percent compared to 2,197 units sold in January 2017. The 2,241 units were comprised of:
- 1,403 units of the regular-length Escalade, an increase of 15 percent compared to 1,218 units sold in January 2017, and
- 838 units of the extended-length Escalade ESV, a decrease of 14 percent compared to 979 units sold in January 2017
To note, Escalade retail sales increased 12 percent year-over-year and gained more than 2 points of retail segment share. In addition, Escalade ATPs rose by about $2,300.
Sales Numbers - Cadillac Escalade - January 2018 - United States
| MODEL | JAN 18 / JAN 17 | JANUARY 18 | JANUARY 17 |
|---|---|---|---|
| ESCALADE | +15.19% | 1,403 | 1,218 |
| ESCALADE ESV | -14.40% | 838 | 979 |
| TOTAL | +2.00% | 2,241 | 2,197 |
Cadillac Escalade Sales Results – Canada – January 2018
In Canada, cumulative Escalade sales decreased 6.45 percent to 145 cumulative units in January 2018. The 145 units were comprised of:
- 94 units of the regular-length Escalade, an increase of 17.5 percent compared to 80 units sold in January 2017, and
- 51 units of the Escalade ESV, a decrease of 32 percent compared to 75 units sold in January 2017
Sales Numbers - Cadillac Escalade - January 2018 - Canada
| MODEL | JAN 18 / JAN 17 | JANUARY 18 | JANUARY 17 |
|---|---|---|---|
| ESCALADE | +17.50% | 94 | 80 |
| ESCALADE ESV | -32.00% | 51 | 75 |
| TOTAL | -6.45% | 145 | 155 |
The GM Authority Take
Though the Escalade sales continue to lead its segment in terms of cumulative sales volume by a long shot, key rivals are catching up and are threatening the Escalade’s dominance. For instance, the Infiniti QX80, which is only available as a single model in regular length form, outsold the regular-length Cadillac Escalade – with which it directly competes – by 427 units. Meanwhile, the all-new Lincoln Navigator (see Lincoln Navigator sales) posted a substantial sales jump.
Although it’s highly likely that the QX80’s sales success is the result of increased sales to daily rental fleets, the model’s sudden rise to the top of the segment’s sales charts shouldn’t be taken lightly, as the Escalade – long believed to be GM’s most profitable model – is extremely important to the bottom line of Cadillac and General Motors . The same should be said about the new Navigator, with Ford planning to increase production capacity of the new vehicle.
Even so, the cumulative 2,241 U.S. deliveries of the Escalade are good for a 30 percent share of the segment, demonstrating the raw strength of the vehicle in the marketplace. Notably, the Escalade is now the oldest model in its competitive set outside the Lexus LX. We attribute the continued commercial success of the Escalade to the following factors:
- A desirable and competitive product
- A significant amount of built-in awareness, reputation and cachet for the Escalade brand/name, negating the need for much advertising, marketing or promotional support
- A continued change in overall consumer purchase dynamics that favors SUVs and CUVs over other vehicles types such as sedans
We should also note that the Mercedes-Benz GLS-Class, which technically is not an SUV but rather a large crossover with car-like driving characteristics that is the size of the regular-length Escalade model, outsold the regular-length Escalade in January by recording 1,682 deliveries. Cadillac was rumored to be working on a rival crossover to the GLS-Class and forthcoming BMW X7 on the Omega platform shared with the Cadillac CT6 se to be called Cadillac XT7 or Cadillac XT8 to slot above the upcoming three-row Cadillac XT6 crossover, which will ride on the long wheelbase variant of the C1 platform. However, the future of the Omega-based crossover is currently in the air.
Sales Numbers - Full-Size Luxury SUVs - January 2018 - USA
| MODEL | JAN 18 / JAN 17 | JANUARY 18 | JANUARY 17 |
|---|---|---|---|
| QX80 | +4.63% | 1,830 | 1,749 |
| ESCALADE | +15.19% | 1,403 | 1,218 |
| ESCALADE ESV | -14.40% | 838 | 979 |
| NAVIGATOR | +97.55% | 1,288 | 652 |
| LX | -31.84% | 364 | 534 |
| GLS-CLASS | -28.00% | 1,682 | 2,336 |
| TOTAL | -0.84% | 7,405 | 7,468 |
Cumulative sales of the full-size luxury SUV segment decreased less than 1 percent in January.
About Cadillac Escalade
The Cadillac Escalade is a full-size luxury sport utility vehicle (SUV) that is comprised of the regular-length Escalade and extended-length Escalade ESV. Currently, the Escalade represents the most expensive Cadillac vehicle in the lineup, therefore serving as its flagship.
The current, fourth generation Escalade was introduced for the 2015 model year. The vehicle is based on the GM K2 platform (officially called GMT-K2). The same platform underpins the fourth-generation Chevrolet Tahoe, 11th-generation Chevrolet Suburban, and fourth-generation GMC Yukon.
For the 2018 model year, the Escalade gets a new exterior color and two new interior color combinations, the new GM 10-speed automatic transmission in place of the 8-speed unit, the addition of Tire Fill Alert to the Tire Pressure Monitoring System, improvements to the center console, addition of a new 12-spoke, 22-inch wheel design to the Platinum model, and a few other changes. The vehicle is expected to be replaced by an entirely new, next-generation model for the 2020 model year. As such, the 2018 model year Escalade will likely end up as the second-to-last model year of the current, fourth-gen model.
The Cadillac Escalade is built exclusively at the GM Arlington factory in Texas operated by GM USA. The vehicle is exported from the plant in small quantities to international markets such as China, Russia, Europe and the Middle East.
[nggallery id=758]About The Numbers
- All percent change figures compared to Cadillac Escalade January 2017 sales
- In the United States, there were 25 selling days in January 2018 and 24 selling days in January 2017
- In Canada, there were 25 selling days in January 2018 and 24 selling days in January 2017
Related News & Info
- GM news
- Cadillac Escalade information
Related Sales Reporting
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- Running Cadillac sales results
- Running Cadillac Escalade sales numbers
- Running Cadillac Escalade ESV sales numbers
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- Running Cadillac sales results
- January 2017 GM sales results
- U.S. GM January 2017 sales results
- U.S. January 2017 Chevrolet sales results
- U.S. January 2017 Cadillac sales results
- U.S. January 2017 Buick sales results
- U.S. January 2017 GMC sales results
- GM Canada January 2017 sales results
- Canada January 2017 Chevrolet sales results
- Canada January 2017 Cadillac sales results
- Canada January 2017 Buick sales results
- Canada January 2017 GMC sales results
- GM China January 2017 sales results
- Global January 2017 Cadillac sales results
- U.S. GM January 2017 sales results
Comments
In todays world when any future buyer can sign on to the internet to learn more about a vehicle than ever before and can go to You Tube to see small videos as well , this is where I believe decisions are made .
Right now most of the top youtubers channels like MotorWeek or TFLcar and others with almost a million subscribers are showing comparison videos between Escalade and Navigator and the Lincoln is coming out ahead .
Most of the pluses for the Lincoln are centered on the interior enviroment , seats with like 20 way adjustments and the quality of materials and the center stack including the infotainment system and real buttons for some adjustments which Cadillac seems to get slammed for the lack of them .
It’s things like this that can hurt sales , gone are the days of actually shopping for cars , when all the new generation has to do is haul out their tablets or smartphones to get the info they want .
Was the increase in sales due to the $5000.00 dollar of MSRP that came out right when the Navigator launched which made it look like Cadillac was a bit worried .
The 2020 Escalade should be in a better position to compete with all of the newbies .
Infiniti QX80? That came seemingly out of nowhere. To be honest, I just Googled it, because I couldn’t even remember what they look like. Not sure where they are selling, but they are a rare sight where I’m from. I have no idea when the last time I’ve even seen one of those is.
The Navigator, however, is positioned to eat the Escalade’s lunch for the next couple years here. I think GM got complacent with the sales lead that the Escalade enjoyed in its class, and Lincoln just turned up the heat and caught Cadillac with its pants down trying to catch up on a woeful lack of crossovers and the dumpster fire that is ATS/CTS sales. So, now they have an uncompetitive Escalade to deal with now too.
The Escalade is in a strong position at the top for right now. Even if sales taper off a little, it will still be a top seller by the looks of it due to a high demand and strong cache’.
The next gen. models will be a substantially improved model, the competition would have to hurry up with refreshes and/or new redesigns that they still won’t be able to meet the Escalade in sales volume regardless to make sure the product offering is fresh.
The only models that can catch the Escalade in sales volume at a close second is the GLS which is nothing more than a CUV. However, only the 4th. gen. Navigator, Range Rover and QX80 come close to the Escalade while the LX570 is begging for buyers to drive them home, same as for the G Class also.
hate to say it but the escalade is UGGGLLYYYYY now. Needs major rework. I think the worst part of it is the back. Looks like a truck.
Also, they have a gear shift on the steering wheel. 1980’s called, they want their escalade back! People got mad at me before for cussing it out for this reason but hey, do you see any LUXURY vehicle with some ghetto fix like that?
On the other hand, i am quite excited for their smaller SUV’s. Namely, the x7 x5
“People got mad at me before for cussing it out for this reason but hey, do you see any LUXURY vehicle with some ghetto fix like that?”
Mercedes GLC, GLE, and GLS.
I don’t see what your (personal) problem is.
There’s nothing wrong with the column shifter. All Escalades have had them going back to the original ’99 model. Any other luxury vehicle… how about Rolls Royce? Also Tesla and Mercedes Benz use a column mounted shifter, even though it is technically an e-shifter. Why put it on the console where it can eat up valuable space that can be used for cupholders, wireless phone chargers, etc?
Props for you for naming all Tesla models and all Rolls models for having column shifters. Doesn’t sound so ghetto to me either.
its simply not a full- size; its a mid-sized vehicle; ever since they downsized the vehicle in 2015
its narrower and shorter,whether its an ESV or regular size
the ride got rougher ” soft suspension cannot absorb the bumps as well ” ; in addition to :transmission torque converter recalls, navigation system failures, and whell paint peelings ( not enough zinc used in the metal ) btw made me convert to an Infinit QX 80
don’t forget the too- narrow seats to accomodate the narrow interior
its amazing the Escalade sells at all
nierl
Your comment about the Escalade does not make any sense whatsoever. You are reaching.
how about the downgraded leather ?
check consumer reports to confirm one of the ” non-recommended vehicles ” several years in a row
The Infinity QX80 has a decent looking interior but is no match to Escalade and the exterior design is rather fugly . Cadillac has nothing to worry about that model . At first I wasn’t sure about the rear tailights of Escalade until I seen it at night on a trip back from Detroit and that changed my mind , and thats a plus as you will always know when a Cadillac is either in front of you or as seen in your rear view mirror , unmistakable Cadillac .
The leather found in Cadillacs is treated to help keep the seats from staining and at first the seats may seem a bit stiff but like any leather it has a break in period to soften up . And they aren’t really any smaller than before it’s because they are more bolstered than past models .
One thing about Consumers Report is they lost a lot of their cred back in the 1980’s when they would give most all Japanese cars good reviews and trashed the Big 3 on a regular basis . So I wouldn’t rely much on their opinions .
Lastly the best thing Cadillac has done recently for Escalade is given it the best looking wheels on any SUV , Navigator wheels look like the fan blades on a jet engine .
Recently The Escalade has been given poor marks for reliability for the CUE system and ride quality but GM is working on CUE ( which will be called something different in 20 ) and anytime you put 22’s on a vehicle with low profile tires it’s going to effect the ride , and its rumored a new suspension is also coming in 2020 .