mobile-menu-icon
GM Authority

Buick U.S. Sales Increase 4 Percent To 13,648 Units In January 2018

Cumulative U.S. sales of GM’s Buick brand increased 4 percent to 13,648 units in January 2018.

Retail sales increased 1.7 percent or 215 units to 12,812 vehicles, representing 93.9 percent of total Buick sales in January 2018. That compares to 12,597 retail sales in January 2017, which represented 96 percent of total Buick sales.

Fleet sales increased 60 percent or 316 units to 836 vehicles, representing 6.1 percent of total Buick sales in January 2018. That compares to 520 fleet sales in January 2017, which represented 4 percent of total Buick sales.

Sales Summary - January 2018 - Buick - USA

SalesSales Mix
Total13,64813,117+4%+531100.0%100.0%
Sale TypeJanuary 2018January 2017January 2018 / January 2017January 2018 - January 2017January 2018January 2017
Retail12,81212,597+1.7%+21593.9%96.0%
Fleet836520+60.8%+3166.1%4.0%

Individual model sales performance was as follows:

  • Buick Cascada sales decreased 35.26 percent to 202 units
  • Buick Enclave sales increased 0.85 percent to 2,715 units
  • Buick Encore sales decreased 11.66 percent to 4,645 units
  • Buick Envision sales increased 13.72 percent to 2,487 units, representing its best-ever January sales performance
  • Buick LaCrosse sales increased 129.99 percent to 3,006 units; GM states that “Buick saw a major acceleration” in LaCrosse deliveries during the month, which contributed to the brand’s 4.0 percent sales growth
  • Buick Regal sales decreased 40.27 percent to 568 units
  • Buick Verano sales decreased 93.9 percent to 25 units; the model has been discontinued for the U.S. market
  • Buick’s crossover momentum will continue to grow with greater availability of the all-new, second-generation Enclave, launched late last year, and the Regal TourX, which began arriving in dealerships in January

Sales Results - January 2018 - USA - Buick

MODELJAN 2018 / JAN 2017JANUARY 2018JANUARY 2017
CASCADA-35.26% 202312
ENCLAVE+0.85% 2,7152,692
ENCORE-11.66% 4,6455,258
ENVISION+13.72% 2,4872,187
LACROSSE+129.99% 3,0061,307
REGAL-40.27% 568951
VERANO-93.90% 25410
BUICK TOTAL+4.05% 13,64813,117

About The Numbers

  • All percent change figures compared to Buick January 2017 sales, except as noted
  • There were 25 selling days in January 2018 and 24 selling days in January 2017

Further Reading & Sales Reporting

GM Authority Executive Editor with a passion for business strategy and fast cars.

Subscribe to GM Authority

For around-the-clock GM news coverage

We'll send you one email per day with the latest GM news. It's totally free.

No Comments yet

Leave a comment

Cancel