The current, third-generation Buick LaCrosse, introduced for the 2017 model year, has not seen the same levels of sales volumes as its second-generation predecessor. However, LaCrosse sales surged 130 percent in January. Why? Good ol’ fashioned “cash on the hood” sales techniques.
Sales Results - USA - LaCrosse
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021 | 3 | 3 | 3 | 10 | |||||||||
| 2020 | 46 | 46 | 46 | 24 | 24 | 24 | 2 | 2 | 2 | 5 | 5 | 5 | 230 |
| 2019 | 967 | 967 | 967 | 829 | 829 | 829 | 463 | 463 | 463 | 154 | 154 | 154 | 7,241 |
| 2018 | 3,006 | 1,989 | 2,071 | 1,351 | 1,351 | 1,351 | 763 | 763 | 763 | 706 | 706 | 706 | 15,527 |
| 2017 | 1,307 | 1,348 | 2,330 | 1,983 | 3,183 | 2,157 | 1,028 | 1,198 | 1,100 | 1,408 | 1,734 | 1,385 | 20,161 |
| 2016 | 4,057 | 2,643 | 2,275 | 1,813 | 1,687 | 1,488 | 2,359 | 1,598 | 1,909 | 2,500 | 2,427 | 2,826 | 27,582 |
| 2015 | 2,023 | 3,751 | 4,425 | 3,585 | 3,954 | 2,972 | 3,451 | 4,508 | 3,880 | 2,977 | 3,351 | 3,158 | 42,035 |
| 2014 | 2,849 | 4,123 | 3,550 | 4,745 | 4,681 | 5,332 | 3,920 | 4,454 | 3,626 | 4,071 | 5,083 | 5,034 | 51,468 |
| 2013 | 3,548 | 3,667 | 4,157 | 4,307 | 4,804 | 3,999 | 3,446 | 6,965 | 3,952 | 3,850 | 2,980 | 3,123 | 48,798 |
| 2012 | 4,013 | 5,228 | 4,237 | 4,545 | 5,663 | 7,206 | 4,001 | 5,593 | 4,580 | 4,139 | 3,797 | 4,074 | 57,076 |
| 2011 | 3,771 | 4,329 | 4,839 | 5,649 | 4,774 | 5,965 | 5,971 | 5,422 | 4,338 | 4,048 | 4,008 | 5,360 | 58,474 |
| 2010 | 4,246 | 4,045 | 6,054 | 5,236 | 5,452 | 5,376 | 7,047 | 5,339 | 4,741 | 4,432 | 4,070 | 5,140 | 61,178 |
*** This manufacturer is now publishing only quarterly numbers for this market. Monthly figures may be averages.
There were two notable incentives on the 2017 Buick LaCrosse last month. One was $7,000 of total cash allowance, comprised of $6,250 Bonus Cash plus $750 Customer Cash. The second was 0 percent APR for 72 months plus $2,000 when the vehicle was financed through GM Financial.
- Track Buick LaCrosse incentives using the GM Authority GM incentive tracker
- Track 2017 Buick LaCrosse incentives as well as 2017 Buick LaCrosse incentives for January 2018
Bloomberg reported last Tuesday that some buyers received a staggering $14,000 off the MSRP of a 2017 Buick LaCrosse. The incentives were not available nationwide, since the final sum required a mix of local, regional and national cash incentives, but the deal was possible to obtain. The average discount on a 2018 LaCrosse last month was still pretty hefty at $8,240. And given that the biggest Buick sedan starts at $29,565 means some buyers scored one heck of a deal.
The 2018 LaCrosse ushered in rather substantial packaging changes. The once-standard 3.6-liter V6 LGX is now optional and reserved for upper trims, while a 2.5-liter four-cylinder LHN with the eAssist mild hybrid system sits as the standard mill. The change not only resulted in an increase in fuel economy, but also decreased the entry-level price below $30,000.
Buick will also add the LaCrosse Avenir for the 2018 model year, which will reportedly start at around $45,000 while including unique content such as a new grille, pearl-nickel wheels and interior elements.
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Comments
This is typical GM, they finally figure out that they need to build a competent vehicle to be competitive, but the market has now moved on. A day late and a dollar short.
And in typical GM fashion, the car is overpriced, so incentives must be piled on to move the car. I also think in the case of the LaCrosse, the generic profile are droopy rear end are not doing the car any favors either. I’ll never understand why they didn’t use the gorgeous Avenir concept’s rear half.
The car is overpriced? How did you come to that conclusion?
It’s $5-8k less than a comparable Lexus ES, while being larger at the same time. So in reality it’s a bargain.
Assuming Buick is on a Lexus shopper’s radar is a stretch. The LaCrosse may be a bargain compared to such luxury brands, but it is significantly higher than more direct competitors like Avalon and 300. Most reviews of the car have said the LaCrosse does not offer a level of luxury that matches the price.
They said they were going to rely less on incentives and such. So add that to the hot truck and SUV market and this is what happens I think. It is still a real good car and nice looking too.
I was one of those 3006 people that bought a 2017 Lacrosse in January. I got a total of $17,180 off the sticker between rebates and dealer markdowns on a FWD Premium trim with the sun and shade package, and sights and sounds package. I wasn’t completely in the market, and had planned on waiting another year+ for an Avenir package (possibly lightly used), or at least a Premium with the 9-speed tranny. I browse for cars regularly, and check the incentives monthly, just in case that rare opportunity to steal something comes along. It was hard to pass up at a price that was less than a typical used example with around 10,000 miles is going for, and I got all the options and color I wanted too. I almost feel a little bad about it, as GM lost a lot of money on me, but at the same time somebody was going to get that deal so it might as well be me. It wouldn’t have had to get this far had they put some incentives on it sooner. Besides a few 17% off deals (one limited to the Essence, one limited to the Premium, and another that didn’t last a full month), there have been little in the way of rebates on these. When the 2015 and 2016 models regularly had $4000 rebates and occasional 20% off deals, GM was foolish to think that these would move completely undiscounted just because it was new. Even Buick’s “hot” crossovers are regularly 20-25% off. The rebates have backed off slightly this month, but still base at $5000 plus any select market bonus cash along with GM cards that are topped off until the end of the month. I know that Autotrader doesn’t give a full picture of dealer inventory, but as a reference of inventory percentages a search of available models reveals 3069 matches for a new 2017 Lacrosse any distance, any price, any trim level, but only 797 similar 2018 models using the same criteria.
The fact of the matter is overpriced or not most folks are not willing to pay full price for a Buick sedan or a sedan in general without cash on the hood. That has been proven especially so the past two model years for the 2017/18 version of this car.
I was also one of the 3000 January buyers that got a great deal. Loaded AWD with 20” sport suspension. Got a $50,270 car for $36,700. This car is absolutely fantastic. It’s gorgeous, unbelievably tight chassis and brakes. Beautiful and quiet interior, killer Bose stereo. Powertrain is world class. One of the best kept secrets in the auto world. Friends that have seen and driven in it had no idea GM was now making a car this nice.
I was also one of the 3006 customers who purchased a LaCrosse in January. Mine was a fully loaded LaCrosse (except no AWD) and after searching for several months I finally got it with over $16k off the MSRP. The car is awesome to drive, the safety features work great and it gets great mileage. Compared to prices for other options that I was considering I couldn’t be happier! It is a great looking car and my first Buick!
I was also one of those January people. Great price. Awesome car. My first American car.
I cut the cord with BMW. I got rid of my BMW. (. So many electrical problems. Always in dealer.)