Following a recent history of J.D. Power recognition, Buick walked away with a high honor. The brand became the first mass-market brand to earn J.D. Power’s inaugural Total Ownership Experience award.
The new accolade stems from a brand’s performance in five other J.D. Power studies:Â Automotive Performance, Execution and Layout (APEAL); Customer Service Index (CSI); Initial Quality Study (IQS); Sales Satisfaction Index (SSI); and Vehicle Dependability Study (VDS).
The award’s goal is to recognize brands that continue to satisfy customers and owners at every stage of the car buying and ownership experience. Buick came out on top in the mass-market category. Porsche took home the award in the luxury category.
Buick topped last year’s J.D. Power Sales Satisfaction Survey and Customer Service Index. It also became the first American brand to crack the top three in reliability ratings at Consumer Reports in 2016.
Comments
Go Buick Go!!!
Unfortunately I have been designed out of the lineup… So no more buicks for me
And too bad the TSBSs are still more than any other brand
Great publicity for Buick. I hope Buick (and GM as a whole) keeps a focus on quality. It doesn’t hurt to keep some excitement in the brand either. Think back to the sophisticated but performance oriented Riviera GS of the sixties and seventies or the Regal Grand National.
Also, how about refreshing the Cascada?
Anyhow, they seem to be doing something right.
so lets see if GMs marketing picks up on this and works it into a advertisement along with the Lacrosse .
Could be part of their March Madness effort … that’s Buick’s big spend for spring, yes?
Saw a couple of Buick spots on the Olympics – just the usual 30 second cutdown with a clearance incentive @ the end –
No mention of JD Power yet …
It’s fantastic that GM can build such quality. Opel’s influence is seen here
Buick and GMC represent the best of GM quality and design. It’s too bad that Buick isn’t yet considered luxury, that Chevrolet is being so held back and dumbed down.
Go Buick! Next build Avista!!