We likely echoed every single publication that got a look at the 2019 Silverado interior at its debut last month: it’s positively underwhelming.
However, we also echo the thoughts in a new Automotive News story published on Tuesday. This could be a strategic move on General Motors’ part to provide the distinction between the 2019 Chevrolet Silverado and 2019 GMC Sierra. Chevrolet will offer the mainstream truck, and GMC will provide the luxury goodies.
There’s no doubt the 2019 Silverado interior is as functional as can be, but it lacks the pizazz found in the 2019 Ram 1500. We think GMC will step up and counter Fiat-Chrysler’s hard work.
It’s also worth noting we haven’t seen a single shot of the 2019 Sierra interior, compared to numerous 2019 Silverado interior sightings ahead of the pickup’s debut.
In the grander scheme of things, it makes perfect sense as we see the Chevrolet/GMC strategy shift further. This was the first time in years that GM didn’t unveil the Silverado and Sierra side-by-side. Instead, GMC will have its own debut event on March 1. The two trucks will also look quite different from one another in the exterior design department; while the 2019 Silverado sports a streamlined and rounder look, the 2019 Sierra looks upright, blocky and macho.
Should these inferences ring true, we may be in for one of the best looking GMC pickups in a long time. And the Sierra Denali could put the Ram 1500 to shame.