PSA Groupe, Opel and Vauxhall’s new French owner, has big plans for its new acquisitions. While Europe remains PSA’s core business pillar, Vauxhall and Opel open up new opportunities for consumers who would never consider a French car. PSA CEO Carlos Tavares has reiterated this on multiple occasions, but he recently painted a clearer picture of Opel’s future in the United States.
In an interview with Automotive News Europe published on Monday, Tavares said Opel’s return could come in as little as three or four years if the company chooses to push forward. He again said the next generation of Opel vehicles will be engineered to meet U.S. compliances, which will ensure the brand is ready for launch if the time comes.
“We are engineering the next generation of our cars to be U.S. compliant with the support of Ruesselsheim r&d center, which means that from three or four years down the road we’ll be able to push the button if we decide to do so,” he said.
“Therefore, we are on our way.”
However, he cautioned things can change, and change rather quickly.
“But as you know, in this chaotic world we are not in a hurry. We’ll take our time.”
Pending any unforeseen hiccups, it sounds as if the Opel blitz will reach U.S. shores again sometime next decade.
Comments
Again, a “good” strategic move from GM…
Since France will ban all non-EVs by 2040, if PSA thinks they can make a profit, why not…
I welcome the competition. More competition in the market place means consumers win. I look forward to Opel coming to the U.S.
I just hope that the first models they start selling here are not CUVs, I want the hatchbacks PSA Group!