Medium-duty truck buyers and General Motors loyalists will rejoice when the 2019 Silverado 4500HD and 5500HD bow this year. However, don’t look for a GMC-badged medium-duty pickup.
Automotive News reported on Sunday that GM has no plans to offer a GMC version of the upcoming Chevy Silverado 4500HD and 5500HD, which will enter the Class 4 and Class 5 truck segments. Ed Peper, GM U.S. vice president of fleet and commercial sales, said Chevrolet is the “mega brand” and it will carry the commercial segment load.
Duncan Aldred, vice president of global GMC and Buick, added the medium-duty trucks would work well with GMC’s “Professional Grade” motif, but underscored Peper and said fleet sales are more suited to Chevrolet. GMC has made a push towards a more premium market in recent years; one-third of all GMCs sold last year wore the Denali badge and have helped average transaction prices soar.
GM also determined the segment doesn’t hold enough volume to support a GMC and Chevy medium-duty truck. However, Peper is confident that Chevrolet will regain its 25 to 30 percent market share with the Silverado 4500HD and 5500HD. Chevy exited the medium-duty pickup market after pulling the Kodiak.