Money Maker: Denali Vehicles Accounted For One-Third Of All GMC Sales In 20175
Denali’s success story continues. GMC’s luxury sub-brand accounted for roughly one-third of all its sales in 2017 and set a record sales figure in the process.
Roughly 29 percent of GMC vehicles sold boasted Denali trimmings in 2017, which is up 10 percent from 2013. Specifically, Acadia, Sierra HD, Yukon XL and Yukon buyers were most likely to purchase the range-topping Denali model with 30 percent, 50 percent, 63 percent and 54 percent of vehicles sold boasting a Denali badge.
The Denali sub-brand has also helped GMC’s average transaction prices soar. The average transaction price (ATP) for a GMC vehicle reached $43,800 at the end of 2017. Ten years ago, the ATP sat at $32,600, an increase of 35 percent.
Although the 2018 GMC Terrain is a newcomer, it still showed promise as well. The brand said the smallest of GMC crossovers achieved very strong conquest sales, that is, buyers coming from competing brands. Sales jumped 48 percent year-over-year. Retail deliveries of the Acadia increased 26 percent and Yukon and Yukon XL deliveries rose 54 and 51 percent year-over-year, respectively.
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One has to wonder whether Buick’s Avenir models will follow the approach of GMC’s Denali as the Buick Avenir will be essentially be a vehicle with all of the boxes checked; the Buick Avenir Encore, Envision, Enclave..
It will take time for the Avenue to take root. It took the Denali years and multiple products to get to where it is.
Did you see that they increased Denali penetration in Mexico from 66 percent ( a ridiculous number) to more than 73 percent!! I think Denali is the best thing thing that GM has ever executed!
Well we bought a GMC Canyon and wanted a Denali to replace our SRX. We also bought a Denali 2500HD. When you used to buy a Cadillac you got a Cadillac. And with Cadillac not offering a line of SUV’s. Well put it this way. I love all the new GM designs but they have been late. So if your a loyal GM consumer and wanted to get close to others in the market Denali was the best you could get. We looked at the new terrain but will not buy one do to the switches on the center, heated seat etc. After the 2015 canyon 4X4 shifter location and the $70,000 Denali with no rear air vents we just will not do it anymore. I am glad to here or at least this is what GM is telling us they used 7000 people focus group for the new Silverado . Because if 7000 people said the terrain switches on the center were ok and the shifting of the 2015 Canyon, and the highest price pickup with no rear vents was ok, if 7000 people sat in the new canyon and shifted it in 4×4 while driving and the next person was asked if it was in 4×4 while driving, and no one said you need to change these things. I would wonder who these people are. In my opinion Denali’s are selling because people want what the best of GM and what others brands have but will not switch from GM. What I want is a Cadillac SUV on the Canyon frame rear wheel drive auto 4×4, shifter from rear wheel to 4×4, 3.6 v6 turbo 8 or 10 speed, rear air vents , rear usb I would buy one.
I owned a 2015 GMC Canyon SLE and wanted to upgrade to a new 2019 Canyon Denali. I’ve always been a GM customer for over 50 yrs. and wonder who makes these decisions about certain things such as, the options available and especially why the ONLY color interior in the Denali is Black. WHY???? The less expensive models there is a lighter color interior available. I had the same problem with my 2017 Cadillac XT5. I wanted the best model and could not get the lighter interior unless I ordered the Black. Why???? I happen to think that there should be a choice in color for each model esp. the higher price one. I think that GM should wise up and make these colors available, just as the choices were many years ago when it was important to their customers.