Cumulative U.S. sales of GM’s GMC brand increased 1.2 percent to 64,146 units in December 2017, setting a new monthly sales record for the brand in over 12 years. In addition, the brand also reported record Average Transaction Prices (ATPs) of about $47,500, and 40 percent Denali penetration.
Retail sales increased 13.8 percent or 6,990 units to 57,587 vehicles, representing 89.8 percent of total GMC sales in December 2017. That compares to 50,597 retail sales in December 2016, which represented 79.8 percent of total GMC sales. The performance has led the brand to increase its retail share an estimated 0.6 percentage points to 4.1 percent.
Fleet sales decreased 48.8 percent or 6,259 units to 6,559 vehicles, representing 10.2 percent of total GMC sales in December 2017. That compares to 12,818 fleet sales in December 2016, which represented 20.2 percent of total GMC sales.
Sales Summary - December 2017 - GMC - USA
| Sales | Sales Mix | |||||
|---|---|---|---|---|---|---|
| Total | 64,146 | 63,415 | +1.2% | +731 | 100.0% | 100.0% |
| Sale Type | December 2017 | December 2016 | December 2017 / December 2016 | December 2017 - December 2016 | December 2017 | December 2016 |
| Retail | 57,587 | 50,597 | +13.8% | +6990 | 89.8% | 79.8% |
| Fleet | 6,559 | 12,818 | -48.8% | -6259 | 10.2% | 20.2% |
Individual model sales performance was as follows:
- GMC Acadia sales decreased 11.09 percent to 10,837 units; retail sales increased 1 percent
- GMC Canyon sales decreased 14.35 percent to 3,467 units
- GMC Savana sales decreased 54.73 percent to 1,954 units
- GMC Sierra sales increased 13.51 percent to 26,436 units; retail sales increased 18 percent
- GMC Terrain sales decreased 12.63 percent to 6,500 units
- GMC Yukon sales increased 35.93 percent to 8,531 units; retail sales increased 54 percent
- GMC Yukon XL sales increased 9.65 percent to 6,421 units; retail sales increased 51 percent
Sales Results - December 2017 - USA - GMC
| MODEL | DEC 2017 / DEC 2016 | DECEMBER 2017 | DECEMBER 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| ACADIA | -11.09% | 10,837 | 12,189 | +26.29% | 111,726 | 88,466 |
| CANYON | -14.35% | 3,467 | 4,048 | -14.27% | 32,106 | 37,449 |
| SAVANA | -54.73% | 1,954 | 4,316 | +44.02% | 29,679 | 20,607 |
| SIERRA | +13.51% | 26,436 | 23,290 | -1.69% | 217,943 | 221,680 |
| TERRAIN | -12.63% | 6,500 | 7,440 | -2.83% | 85,441 | 87,925 |
| YUKON | +35.93% | 8,531 | 6,276 | -7.98% | 49,183 | 53,447 |
| YUKON XL | +9.65% | 6,421 | 5,856 | -5.38% | 35,059 | 37,054 |
| GMC TOTAL | +1.15% | 64,146 | 63,415 | +2.57% | 560,687 | 546,628 |
About The Numbers
- All percent change figures compared to GMC December 2016 sales, except as noted
- There were 26 selling days in December 2017 and 27 selling days in December 2016
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- GM incentives and offers
- December 2017 GM sales results
- U.S. GM December 2017 sales results
- U.S. December 2017 Chevrolet sales results
- U.S. December 2017 Cadillac sales results
- U.S. December 2017 Buick sales results
- GM Canada December 2017 sales results
- Canada December 2017 Chevrolet sales results
- Canada December 2017 Cadillac sales results
- Canada December 2017 Buick sales results
- Canada December 2017 GMC sales results
- GM China December 2017 sales results
- Global December 2017 Cadillac sales results
- U.S. GM December 2017 sales results
Comments
The Denali’s are at 40% penetration . that’s huge and cash money in the bank .
GM is actually doing fairly well for the winter months , and they may see an uptick in sales with auto shows coming .
I love my 16′ Terrain Denali even as I traded in an SLT2 ( 2012 ) it just feels special and not every Terrain out there is a Denali , It was the specific wheels for the 3.6 AWD that sold it for me .
Agreed as a whole, with one caveat: it’s only “cash money in the bank” if the 40% Denali penetration is accomplished without resorting to sky-high incentives. I am not sure about it, as we saw the second-gen Acadia Denali go out the door with nearly $10K in rebates shortly after its launch.
We just bought a Acadia Denali with incentives and topped off GM card money to the tune of $13,000 on a new 8 mile left over 2017. I had been watching for a year and it was the best deal and we even got what we wanted color and option wise.
I noted the latest discounts cut inventory down quite a bit too. I had to go two hours away to get what we wanted as locally inventory went fast.
But the 2018 models are only seeing $1200-$4000 depending on the month.
My Denali Canyon I was lucky to get it for $4,000 off sticker and that was good as they have offered little discount on the mid size trucks.
Not sure how the Terrain will do. It is small and is why we went to the Acadia. Time will tell.
The bottom line was even with the big discount they still made money and have moved more Acadias in the last year than any other.
I bought it because it was what the wife wanted but I have to admit I have really enjoyed it so far. The Chassis is very well sorted and more like a touring car.
“The bottom line was even with the big discount they still made money and have moved more Acadias in the last year than any other.”
They definitely moved more units, that’s for sure… but the real question is at what ATP and resulting profit margin?
We all know how quickly a cash on the hood incentive starts to eat into the bottom line… faster than any other type of incentive.
This entire second-gen Acadia program worries me, as it only seems to move with sky-high incentives. $7,000 in discounts on a $45,000 Acadia is 15% discount that they won’t earn back elsewhere on a deal (like GMF financing and retention opportunities) on those specific units that the discount applies to…
First you have to keep in mind the cost effective measures baked into the C1 platform.
It underpins 3 now and will be 4 soon with a couple more coming. It is also made in Right Hand Drive and the Acadia is also a Holden.
The platforms cost are spread out very well.
I know on my deal even with the the incentive the dealer made decent money yet with what I learned in making the deal.
The new Acadia is a much better but different model. The quality is much greater and the tuning and materials are much better.
But the new model is seeking a new audience and it will take some nurturing again and in an even tougher segment.
GMC. Knew this was not going to be easy and GM hedged its bet by not changing the Traverse and just supplementing it with the Blazer.
To understand this you need to take in all that is going on with the platform and not just the one GMC model.
They are making money now and will make more over time.
The Terrain did the same in the last gen as it started slow and increased in income and volume each year.
We are so happy with ours now and if it serves us as well as the Terrain we will be back.
Might also consider this. The Acadia is making money even with the low end models at $29K so even the Denali which to be honest adds some neat features is asking way more than the cost of those features in this.
You can say they may not be maximizing profits but they are still making money.
My Denali just adds some features standard that are available on the SLT2 and some added chrome and real wood trim. Yes the wood is real and how they make it look fake is beyond me lol!
They have a lot of room price wise on these built in and making money is not a problem how to make more money is the key.
I also read a story on the plant where they have gone from 40 hours and layoffs to three shifts with over time several times. The plant manager said the segment has been unpredictable and they have been chasing it. Demand can go up or down from month to month and predicting it has been difficult.
I have yet to see ONE new Terrain on the roads anywhere. But I did see a TV ad last night.
Same here! No new Terrains in Metro NYC yet the previous gen old like mad.
New Terrain is supposed to appeal to a wider consumer base–like FCA did with Jeep. Since Chevrolet and Buick are already aimed at the generic demo another Butch Terrain might have made sense.
GMC is thriving but it seems like every GMC divvision courts the same shopper.
Interesting. I’ve seen quite a few terrains on the road and in parking lots
I have been in several and the dealers here are just getting good inventories now.
Seen a couple on the roads here.
I like the Acadia it needs to start over as it is just not the same vehicle it replaces in many ways. It too is now in a tougher segment head to head and will have to resestablish itself.
Any thoughts on why GM didn’t do an Acadia and Acadia XL like with the Yukon?
I am guessing it might be a matter of time.
They did the Acadia first as the short wheel base to cover the Terrain going smaller. They let the Traverse do the long wheel base with a Blazer coming on the Acadia sized platform. This could mean we may see a longer wheel base Acadia at some point?
We also have some Cadillac’s coming that we know of and who knows if there may be another Buick.
I see GMC will look at the demand of the long wheel base and decide if they could benefit with the LWB or if the short has them covered.
GM is pretty much trying to let different division’s play a independent role but if they can overlap and still make money they will.
Right now the dealers and GMC are pointing customers in need of more room to the Yukon but stay tuned.
I would love to see a Acadia long wheel base with a Avalanche like body style to take on the Honda. Make it with the folding cab feature so you could expand on it and not add a ton of weight.
GM screwed up on the sliding roof Envoy when they should have just made it an open bed and a folding cab wall. Less parts, weight and as much versatility and no silly styling.
People are buying utility so give them utility.
Look back to the Denali Ute
http://gmauthority.com/blog/2015/12/dumarey-reveals-plans-for-four-door-denali-ute-pending-
successful-zeta-bid/
A modern take on this could prove to be useful. the C1 could underpin it.