We will agree with the consensus that Cadillac, thus far, is quite underrated. With a portfolio of well-done sedans, a solid crossover, and the Escalade cash cow, it’s a solid luxury unit, but one that hasn’t quite reached its potential. But could it be the next Tesla?
Financial analyst Adam Jones of Morgan Stanley told Markets Insider in a report published on Monday that Cadillac is seriously undervalued and it could rival Tesla. He said GM has the “potential for fundamental repositioning of Cadillac as a ‘captive Tesla.'”
It’s hard to place a value on Cadillac itself, but the brand’s global sales have risen 15.5 percent year-to-date, thanks to China. The U.S. is a very different picture. Its increasing global sales may value the brand at around $13 billion, however, something Jones pointed to as a “blind spot” for investors.
His argument: if GM can tap Cadillac’s potential and show the brand’s worth, investors may respond even more. That will take an aggressive marketing strategy, per Jones, though. The next Tesla? We don’t think so, but we’ll happily agree that Cadillac needs to step into the spotlight.
Comments
What Cadillac and GM naysayers don’t realize is that GM has electric technology that is a good 10 to 15 years ahead of Tesla. Much of that tech is being used by the government and thus may be the reason we don’t see it in their mainstream automobile production. I wish they would come out with a Tesla beating Cadillac, when I know they can, and shut up the naysayers once and for all.
I feel most of Cadillac’s clients take pride in the fact that their car is American. Cadillac’s current CT6 PHEV, however, is only made in China. I’m sure Cadillac would build it here if people purchased it in enough quantity…but that may be a catch 22… because Cadillac people probably won’t buy it from the start. It’ll be cool to see what Cadillac can do with GM’s tech.
The China part isn’t its biggest problem, the biggest problem are large sedans aren’t selling well…Next, while the regular CT6 can add GM signature SuperCruise, you cannot add it to the CT6 PHEV…Most people in the market for the CT6 PHEV would also be in the market for a Tesla Model S…
caddy is selling enought cars to stay alive so they can not afford to sell a car they will lose lots of money on like tesla does.
As their vehicles are currently configured, the future of Cadillac isn’t with China, there is no future in China for ICE vehicles. The future for Cadillac in China or anywhere else, is with a product line that has substantial luxury EV’s in the line-up.
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