Cadillac’s New Infotainment System Will Kill The CUE Name In Time
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It seems various Cadillac departments weren’t on the same page when it came time to roll out the next-generation Cadillac user experience. We all know Cadillac launched CUE, which stands for “Cadillac User Experience,” with the 2013 ATS year ago, but its replacement is here. Except, owners will still see it as CUE, despite Cadillac saying it’s dead.
Motor Authority reported on the mass confusion in a report published last Friday after Cadillac confirmed the 2017 CTS is the first vehicle to usher in the new infotainment system. However, upon startup, the CTS still read out “CUE” on its touchscreen. Why? “It will simply take us time to re-brand and replace the CUE splash screen upon vehicle startup,” a Cadillac spokesperson said.
So, Cadillac killed CUE, the Cadillac User Experience, and replaced it with a new next-generation Cadillac user experience, but owners will still see “CUE” upon startup. We’re as perplexed as you are. The new system does not have a name just yet.
And just how long will it take for Cadillac to sync together with a new name for its next-gen user experience? “Years,” according to the Cadillac spokesperson.
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This really is embarrassing to Cadillac and it shows why this entire division is in trouble. I am in no way saying i know how to run a car company nor could I, but you watch how other companies do things and you see some cohesive marketing and trends. The CUE got such a bad start and so many from the auto media to customers that gave it bad reviews, you would think GM would have a new system and name ready. They have the new better system but same name which just like thier marketing they say will take years to re-brand.
Cadillac will benefit from the new products that are in the pipeline but geezz do something about the terrible almost non existent marketing and things like this even though a very minor detail are not expected from a luxury car builder. Cadillac still seems decades away from ever catching up to its competition I hate to say.
No one will buy a Cadillac based on whether or not “CUE” is still called “CUE” as long as it is good.
Its ludicrous to think otherwise.
I don’t know, I’m debating on which CPO CTS to buy based on one having what the dealer described as an updated CUE.
You have the time to design an entirely new system, but never thought to give it a name? Oh, and as part of that all new system, you carried over the old start up graphic with the old systems name?
Ridiculous. A name could have been created at any point during the design and creation of the new system and a start up graphic is probably the least complex part of the system. The least you could have done is removed the graphic (very simple) and just sent the system out the door without a name.
I think this just shows how Cadillac is lacking in attention to detail and is sending half-baked products out the door. We can only hope that the all new products from JDN, starting with XT4, are more complete.
Even just giving it a semblance of advancement (Cue v2, Cue 2s , CuePro … something) … and new graphics –
Geez, it’s not that hard to take a page from the playbook of Apple, or Android, or Beats, or any tech-tronic, see how they evolve products and operating systems, and nomenclature.
Buick and Chevy have the better infotainment systems. CUE was a mess… what did they change for this nameless one?
Kill CUE before it kills Cadillac…
I just bought a 2014 CTS4 and one of the selling points for me was the GPS and the CUE system. I found it very difficult to operate. Now I have a system that is to be going to be “dead”. I have bought Cadillacs for many years, I now have to real this g my loyalties to you company. IM NOT A HAPPY PERSON, we always get screwed
I have a 14 SRX and 16 CTS and don’t find the CUE system all that tough to operate. Maybe I’m just used to it.
I had two older Cadillacs (2008 CTS & 2014 ATS) with the old CUE system. I just bought a late cycle 2017 CTS with the new system, and in my opinion the older system although slower has less bugs then the new system.
There’s nothing confusing here. Cadillac made an entirely new generation of CUE, but unlike i-Drive, which BMW did similarly after initial rebukes, Cadillac decided the system should bear a new name and brand.
The important news, buried here, is that Cadillac is going to go back and update 2017 MY CTS’s with the new branding, which will then be consistent.
Everyone trolls Cadillac for CUE, but forgets the same exact thing happened with i-Drive. Cadillac is being smart by rebranding.
Agreed Christopher, but changing name and splash screen are too easy to be placed on the back burner.
The CUE system sucks and it’s understandably so. Not only does the CUE suck, my ’16 CTS is loaded with glitches and malfunctions. Over 100+ complaints filed monthly with all branches of GM regarding this vehicle and my ’15 Yukon. I’ve got loads and loads of problems and GM doesn’t care in anyway about them. I’ve even sued a GM dealership and won and the judge holds GM accountable for it. What does GM do? Like most manufacturers, NOTHING! They got your initial $$ so even though there are multiple warranty issues and several dealerships have attempted to repair but have failed miserably, sucks to be the person who bought the vehicle! This is from a 20+ year owner of multiple GM vehicles who still owns them and supports. Gm doesn’t care, they only care about major lawsuits and bad press. If I could find a lawyer to help me, things would be different. I’m not paying $400+/he for a lawyer to do the right thing. It’s not worth it. Gm should be ashamed of this whole situation, the CEOs of gm and Cadillac are a poor excuse for leadership roles. Absolutely asinine!
Quite honestly, I never had one single issue with CUE on my Father-in-Law’s 2015 CTS, never having used it prior. Not sure what the big deal ever was.
Lots of issues with it freezing up and not able to control anything at all on the screen. It says to turn the car off and restart to correct. That never worked, it decided to come back when it was ready. Extremely annoying. After doing research, this is a huge problem and many have suffered as a result. There were updates that helped fix many of the glitches finally. But still have a lot of issues that 2 dealerships have not been able to fix properly set. The CUE system in the ’18 CT6 was much better, but still had some glitches. That was our loaner car one time the CTS was in for service. The intellilink in my ’15 Yukon Denali is so much better, the ability to pause n rewind songs is one if the best features ever created in a radio. Some genius at GM decided to take that feature away and it was/is a foolish decision. Instead of GM fixing the issues some were having, they decided to scrap the whole thing altogether. Very disappointed with that decision.
If CUE gives you issues, the best way to reset the system is to disconnect your battery for a couple of minutes, then reconnect it. Downside is that you will have to reset radio stations and other preferences, but CUE should work better again.
One of the fundamental problems with CUE is that the system is never really shut down: CUE interacts with the HMI (Human Machine Interface) module, which is usually located behind or below the glove box and that system always stays on, regardless of the car running or not. It is that HMI interface which provides more than half of CUE functionalities. Compare it to a computer that you never shut down for years in a row: after a while it will also freeze and have issues. Restarting (in this case by disconnecting the battery) will do wonders.
I completely agree with that, however I shouldn’t have to do that, it’s a little of work and annoying. I know nothing is perfect, especially electronics, but this car has so many electrical glitches it’s crazy. The dealership doesn’t even know how to fix them which is really sad. Maybe GM should do more thorough testing and have better trained tech’s able to fix all their issues, as should be needing to disconnect your battery on a regular basis to make the car work properly.
You really shouldn’t have to unplug the battery. Usually burred deep in the infotainment settings there is a “reset” option that accomplishes the same thing. (chevy has it)
Yes that is true, it does. But I still shouldn’t be required to do this on a regular basis so I can use the car correctly. This is only a band-aid and not a fix. I don’t have to do that in my other vehicles with infotainment systems, so GM needs to get a permanent fix. More than likely plan to trade the car, as the problems are just not worth all the hassle n headache.
Sounds like a story about Cadillac not communicating within. It should not been relinquished in the first place, PR about CUE not being called anymore from last year’s story from various sources.
Anyone is in the dark if CUE will continue to be used or not in the next generation/next cycle of vehicles.
Now it is a wonder what the infotainment system will be like and called in the XT4. Someone in Cadillac should had kept his or her mouth shut.
IMO, CUE name should be used with evolution of enhancements over time. If it is such a mess with bad publicity like people have it out to be, the XT5 and Escalade would not sell well each year.
I continually read about owners issues with this system so obviously something is inherently wrong . However, I have had no issues and the system has operated flawlessly on my CTS-and it looks great! I guess I’m one of the lucky ones.