Like it or not, “Dare Greatly” is having an intended effect. Younger buyers are entering the Cadillac brand and half of its customers are now younger than 56 years old.
That’s according to Cadillac President Johan de Nysschen, who commented on the fact in a Detroit Free Press report published last Tuesday. Cadillac has most recently been stuck in the geriatric ward with older buyers flocking into showrooms. Former Cadillac Chief Marketing Officer Uwe Ellinghaus often spoke at length about “Dare Greatly” and its mission to appeal to younger generations, specifically Gen X and Millennials.
Although the de-graying of Cadillac is a good sign, its sales are far from strong. Cadillac sales fell 28.6 percent year-over-year last December. From 2016 to 2017, sales were down a whopping 8 percent.
de Nysschen will launch the first all-new Cadillac under his watch at the 2018 New York International Auto Show in a couple of months. The 2019 Cadillac XT4 compact crossover will arrive as fresh, and much needed, ammunition for dealers.
Comments
Kind of a leap to credit ‘Dare Greatly’ as the driving force; maybe there’s some sort of empirical data that makes it so …
Sales are down, save the XT5 and Escalades.
There’s so little Dare Greatly advertising on-air – you’d suspect the product is driving the success, not DG, or Cadillac House, or fashion week sponsorships.
Since sales are down, it could also mean that those who are older 56 are now buying BMW/MB/Audis instead…
That is true I personally know them, and 3 are in my family ALL do to GM service period. 99 Deville head bolt trouble, then to a 09 Enclave trouble, now Mercedes. Will they be back. Ha, from what I here sure they all have trouble, BUT who stands behind them. I am 49 and all my elder Cadillac owners say do you remember when you bought a Cadillac that lasted, You know the Cadillac of cars, those were the days.
Once again, this is like saying “oh boy, most of our buyer are white, great job guys, keep it up.” Who cares how old the average buyer is, money is money.
https://youtu.be/hLpE1Pa8vvI This is basically all millennials in a nut shell, this is why Cadillac should not be catering to them.
“Who cares how old the average buyer is, money is money.”
Young people will spend more money in the future. Old people won’t.
You have to stop letting youtube videos dictate your impressions of the world. You’re no better than someone who only watches TV.
Young people will spend more over the rest of there lives yes, but remember they watch me there father at 49 arguing with GM service . What will they buy. Or better yet what will they buy twice. They have no loyalty you have to earn loyalty. GM needs to stand up for customers not dealers for sure the dealers that sell 5 Brands. Those dealers could care less about GM, $$$$$.
Young people may spend more money but rarely at the same brand. This (my) generation has no brand loyalty, unless its Japanese.
Besides, most older buyers buy cash, most “kids” lease or finance.
There was this restaurant in my town that for years was considered “uncool” and an “old person” place. Yes there was a fair amount of old people who ate there but the place was large, open and CLEAN, the staff were always friendly and they had really GREAT food. One day they sold it and the new buyers wanted to “get rid of the old people” and “clean it up”. They opened a new restaurant, completely remodeled under a different name. The place lasted 5 years with dismal profits (they owed the bank 2+ mil). Then after about 5 years they closed and reopened as a seafood restaurant. That literally lasted 4 months and the place went into foreclosure. Now this once great restaurant, sits closed, and slowly falling apart. Not to mention that the owners were 3.8 million in debt when the second restaurant closed. All just to make it “cool”, “youthful” and “old person free”.
Your long-winded, unsubstantiated anecdote aside….
“Besides, most older buyers buy cash, most “kids” lease or finance.”
Money is money. The more money you get out of the consumer over their lifetime, the better it is for the company. It doesn’t matter if it’s cash or leased.
I don’t even know if what point you were even trying to make with that one. It just seemed like you were so eager to segue into a long-winded story about a restaurant that didn’t have anything to do with the article.
But your bigger problem is that you assume that old people have lots of disposable income for new Cadillacs, and that nobody under 30 has any money for luxuries.
Grawbuddy, you are right, money is money.
BUT like I stated in an earlier comment, the next generation has absolutely no brand loyalty whatsoever. This generation is about buying the cheapest thing possible, for the lowest price and when they do “splurge” they want to show it off to the world, post it all over Instagram and make sure everyone knows what it is. If a young person is going to buy a car their either going to buy a Mercedes or BMW because they’re fast and high end or they’re going to buy a Lexus because it cheap and reliable. In addition, “old” people don’t go to Starbucks and spend $90 dollars on a coffee everyday, they save it for something actually worth it… like a new car.
Lincoln, Volvo, and Cadillac all have (or had) the same problem, yet Volvo and Lincoln utilized a different strategy and are now doing fairly well.
Personally I love the Escalade and XTS, and saying this is going to make me seem even more like a “grandpa” but Cadillac should leave the sports luxury segment and focus on “ultra luxury”. Cadillac builds some pretty great RWD performance cars, but they never have, nor probably ever will be known as a “sports” brand. They will only ever be known for “luxury” which is exactly what they should focus on.
And before you say it, I know that the V series out performs the Germans but, the sad thing is most people will still buy a German car. I know a guy who bought an E63 AMG, and yes he did look at the CTS-V and he wanted to buy it, but was worried about depreciation and reliability of the brand.
The Luxury world is currently against Cadillac, and they have to have at least one thing that will attract any buyer. Caddy can no long use their name to sell cars when they are trying so desperately to get away from the image that was originally associated with said name.
I agree that young people have no brand loyalty, but they could and will. But again GM will miss out. I will tell you how in 10 or less years you would have all the luxury, and performance luxury market. Make a great car and fix it. For the next 10 years. Make a great car and fix it. When you get a call from a Cadillac owner with a car less than 10 years old complaining that a dealer won’t fix there rear end with less than 100,000 and 3 years old you tell the dealer to fix it. You don’t waste there time trying to make them feel better, you fix it, and they WILL feel better. They will go to the Starbucks with there group and say “yeah I had some car trouble but its fixed now” Quit trying to convince people you have a great car and prove you have a great car. You just don’t get it Cadillac. You convince me you have a great car, I buy your great car, I have trouble with your great car, and you what, if it is a great car WHY am I calling you. I can guarantee you I would rather be doing anything else in the whole world than call you. I don’t care who, why, where, I don’t care FIX IT. And this is to all the people who say all brands have problems you won’t be happy if you switch. WHY are we having this discussion on how to make Cadillac great again, you know how many Mercedes, Audi, BMW, Lexus there used to be back when a Cadillac made a great car and fixed it, none, other brands go and go and they fix them. I am not making this up . You can drive to my house and we will go talk to my uncle about his Mercedes. Then we will drive to his son’s house my cousin’s and we will talk about his Audi. Then we will take a drive to my nephew’s and talk about his BMW . Quit putting a warranty on your car. Make a great car and fix it. People know when there cars are shot, but when there new and have trouble ,FIX THEM. I have one of those great cars in my garage with the rear end leaking 2014 ATS AWD performance with less than 100,000 miles sitting right along a 2004 CTS with 140,000 no leaks there. FIX IT. O yeah I have the all new heavier, cheaper, better, cast iron rear end now that’s leaking. FIX IT. Well it has to be road conditions, speed, something out of balance, something because your the only one complaining, I don’t care FIX IT. O quit complaining your car is leaking if you think others are better go buy one, you’ll find out. I Cadillac just can’t figure out why we are losing us market share.
A well-deserved fate. As for brand loyalty to Japanese marques, nothing could be more indicative of a serious want of imagination and style.
They may not be loyal, but consider the alternative. When people enter a rest home or die, they do not spend money on even their most loyal brands.
I am finding many mid management people buying the ATS at work. They are getting great deals and finding they love the cars.
Most are where they are going to look to Cadillac again when the buy again.
Be it what ever the Age is coming down and that is the lowest age in my life time.
With new improved product just ready to arrive it will be something to build on.
Too many here think one model in one year is going to fix decades of abuse Cadillac has suffered due to miss management. The truth is it will take more than a few years and multiple models to earn the image and trust.
It also will take improvment in marketing, in resale and killing rebates that cheapen the image.
This is a full scope program that will need to be built on not just happen wit one convertible.
Much of the thinking here has failed time and time again at Cadillac but yet many of you want to keep repeating it expecting different results.
Nothing here is a sure thing but we will watch and look that each model and change is one step forward.
One home fun seldom wins the game.
I was mostly reacting to the opening sentence of the post:
‘Like it or not, “Dare Greatly” is having an intended effect:’.
No metrics to bear out that POV are offered.
It’s hard to chalk-up Cadillac’s successes (XT5 and Escalade) to an advertising tagline.
Or maybe there’s research that underscores the success of Dare Greatly.
But Cadillac does so little advertising & marketing, it seems likelier that if you provide vehicles that people actually want (being nice SUVs and CUVs for now), they’ll buy them.
The Dare Greatly communication seems to be high profile media buys with extremely limited runs – the Oscars, the sign language commercial, the XT5 advert with a Lizzo soundtrack; they’re of short duration, they don’t really play-off the DG line, and there’s not an ongoing media presence (on-line, outdoor, broadcast, press, direct) that seems to be driving the brand.
Maybe I’m missing something – I’d wager, though, that younger audiences are getting older, seeing the need for a CUV/SUV, and they want something good.
Maybe there’s a case study that demonstrates how Dare Greatly has tapped into the zeitgeist of 21st century America and is driving sales.
It’d be interesting to see, if it exists, in the event we’re missing something. Without some sort of proof, the opening sentence is a little hard to buy.
I agree with everything except for killing rebates as they are not…Caddys website offers, I only skimmed but it appears there’s at least a $3000 off rebate on every Caddy model…Also, we have to keep in mind that 55% of luxury vehicles buyers lease so if a lender offers a cheap lease, think GM’s own Buick Encore which frequently has a $0 down, $199/mo for 24 months, that is the same as a rebate…The ATS currently leases cheaper than a BMW either a 2 or a 3…Like it or not, rebates are alive and well at Cadillac…
Yes they are still hitting rebates to move some models. But they are doing them less and with new product the goal is to decrease them more.
Odds are they will never go away but the goal is to control them.
Benz and BMW both have their discounts too in the tough months.
Cadillac used to have rebates at the start of the model year and never let up.
GM is working hard to match production to demand but some models are thought to predict.
The Acadia for example will pull double figure year over numbers for 3 months then die off for two. The GM plant manage at Spring Hill commented how the take rate in 17 was really difficult to predict as the market was up and down.
To be crystal clear, it’s not just some older high trimmed models, they are offering at least $3000 off on ALL models including the 2018s; lowest priced MSRP Caddy is the MY18 ATS, it has the same $3000 off like all other Caddys…XTS has $4000 off…These are the highly visual rebates, yet rebates exist in a less visible form within leases…Other automakers do the same, but I’m just pointing out, at least $3000 off on all MY18 means incentives are alive and well at Cadillac…
We have an 2014 ATS and love the car. Rear end is leaking on floor and GM customer service will do nothing. So what has changed. My moms 1999 Deville head bolt trouble heads leaked, GM customer service did nothing. both under 100,000 miles.
The Uwe/Johan strategy to dump older buyers in favor of Millennials is/was/continues to be truly stupid. Reason being, Cadillac was already associated with older, affluent American buyers. Reason being, there are a lot more “gray” Americans with the money to buy Cadillacs than Millennials who can afford (and will buy) them.
Now some people note EVENTUALLY there will be more affluent Millennials and today’s “gray” Americans will be dead. But by then, those Millenials will be “gray” themselves, and they won’t necessarily want the same cars that they wanted in their 20’s. Or to put it another way, “gray” Americans will not ever die off, in fact there will be an endless supply of them, as more “grays” are created every year. So even if Cadillac forever were a brand associated with “gray” Americans – even though I say that people of any age can appreciate a nice luxury ride – it would always have a subastantial market. And isn’t the point for GM to sell cars and make a lot of money?
The article seems to be thrilled that the median age of Cadillac owners is now 56, apparently down from a higher number. But if that was only accomplished by turning away hordes of older buyers, resulting in net sales down 25% and profits likely down much more than that, what was actually gained for GM? It’s possible that by the time Millennials are older and affluent, they will see Cadillac as “their brand” and stick with it. OR there’s the possibility that they’ll see it as a “young person’s brand” when they are older, and buy something else. But let’s say it’s the former. So Cadillac has a one time “win” with a certain generation, and when the Millennials become affluent then Cadillac sells a lot of cars. Cadillac would still have a long term problem as other generations saw Cadillac as “their parents brand” or “the Millennials brand”.
If the goal is to max out the number of cars sold to Millennials until they too die off, then the Uwe/Johan strategy may be a good one. If the goal is to make the most profit from ALL generations over many years, then this is a really foolish strategy, especially when Cadillac was already an established brand.
I remember another GM brand that tried to dump it’s older customers in favor of younger ones. The “This is not you father’s Oldsmobile” was an interesting ad campaign for a brand that is now completely dead. And it actually may have made more sense for Oldsmobile, since that was a cheaper brand which did not require the level of affluence of Cadillac. GM should realize that they have several brands already which can sell to Millennials. Focusing the top, most expensive brand on the youngest demographic does not make a lot of sense, as is it likely to maximize profit over time.
Drew,
Don’t expect it to make sense. Cadillac brass has to say something to spin the declining sales numbers. If the object is to de-gray Cadillac we all know who should go first 🙂
Susan, it’s as if Cadillac management is treating the brand like a sports team. In sports, it sometimes makes sense to let your team “tank” for a few years in order to get top draft picks, with the idea that in 5-8 years you’ll be in a position to compete for the championship.
Cadillac seems to be putting everything on the Millennials, with the idea that in 20-30 years they’ll be able to sell a lot of cars to that generation. And maybe that will happen, but if it does it will still eventually burn itself out as the Millennials eventually die off. A sports franchise might accept that sort of life cycle, but this is a business, where overall profits matter to the shareholder, not being a big hit with one generation and not at all with the others.
I get so tired of hearing how the people over 50 will eventually die off, so Cadillac needs to go for younger people NOW and forget about those over 50. The fact is there are new people reaching 50 every day; the over 50 crowd is growing, not shrinking. Millennials as a generation will eventually age and die, but there will ALWAYS be a huge number of affluent car buyers over 50. Why can’t Cadillac figure that out?
Plus if you want to sell Cadillacs to younger people, it’s not necessary to stop selling to people over 50 to make that happen. There will always be people who appreciate a nice luxury ride at any age. I first rode in a Cadillac when I was 17, and I thought it was awesome. Yes it was much like being in your living room coach and riding on a cloud, what’s wrong with that – that was what made it appealing, in addition to the high-tech dashboard and luxury interior.
As I’ve said, Cadillac should get someone like Clay Matthews III (age 31) in their commercials, to show that after a hard-hitting football game, he appreciates a nice comfortable ride. That’s if Cadillac actually offers a nice comfortable riding car in the future (aka “The Cadillac Ride”), which seems unlikely at this rate.
Drew, I was at the dealer last week waiting in the lounge while my car was being serviced. Customers were laughing and talking swapping Cadillac stories. One person was waiting for a 2010 DTS. The rest of us agreed after one person said ” ah, you have a real one”. It was a fun inside joke with the Cadillac vets. One customer didn’t get the joke. She wanted to know what we were talking about. She had her first Cadillac. I think it was a ’16 SRX. None of us had the heart to tell her she was driving what we consider a fake Cadillac just as we are.
I looked at the customers waiting for cars. If you boot the seniors and “urban customers” as fearless leader has indicated the place would be empty. The SRX customer was not impressed with her ride. She told us that she had a Prius that she loved and drove everywhere. One day her husband took the Prius and came home with the SRX. She still doesn’t understand why. She was probably in the mid 50’s. No repeat customer there unless hubs makes all the decisions. She was shocked that I have dedicated winter tires to keep my CTS on the road in winter. BTW I love the Blizzaks. Reminds me of a Cadillac.
I understand the need to being in younger people. It makes no difference if you are selling candy bars or Cadillacs. The nonsense that brand loyal customers tarnished Cadillac is just JdN spin as the take is down. He was hired to perform a task. None of us actually know what that task it.
I would not be surprised if Cadillac is sold at the Pontiac/Buick dealerships in the future. Hopefully Cad will find it’s way.
Back when they lasted 100,000 miles at least.
Susan, JdN’s strategy reminds me of the fable of the dog with a bone, the one that sees its reflection in a pond. The dog wants to take the other bone from the other dog, and in going after what is actually an illusion, it loses the bone that it has.
The illusion in this case is the concept of this massive group of prospective Cadillac buyers, age 21-35, already very affluent and ready to drop $40-80k on a new “sport luxury” car. And JdN is not only willing to drop Cadillac’s existing customer base to pursue this illusory group, he’s celebrating the loss of those customers (not the “right driveways”).
That’s an interesting story about Cadillac customers viewing the DTS as one of the last “real” Cadillacs while the others are fake (or “CINO” – Cadillac In Name Only). As to the SRX that the woman owned (thanks to her husband trading in her Prius), I’ve driven an SRX (second generation) and my thought is it’s very nicely designed in terms of styling, but it doesn’t “feel” like a Cadillac in terms of ride quality. The seat felt thin even compared with non-luxury leather seating, and certainly not worthy of Cadillac. And the stiffness of the ride itself felt just average for an SUV, nothing approaching a plush “Cadillac Ride” (meanwhile the Lexus RX has a much more plush ride, and sells in much higher numbers than the SRX did or the XT5 does now). Also the SRX felt a bit underpowered to me, kind of “heavy”, and yet it didn’t appear that it could haul a lot of cargo for an SUV. And I did get a one time, unexpectedly hard “lurch” with the transmission, though otherwise it worked smoothly. Still troublesome, even though it was just once in about an hour of driving.
It’s sad that “real” Cadillacs are being killed off and that most people from now on, won’t ever know what made riding in a Cadillac such a gorgeous, incredible experience. “New Cadillac” will apparently just be another BMW clone, despite claims that it will still retain a little bit of Cadillac styling (even though JdN says it will evolve to a more rounded look, which again sounds like BMW clone).
One funny thing about BMW, a couple of years ago I noticed a discussion on a BMW forum where a first time BMW owner was complaining about how stiff the ride was, and wondered if there was anything he could do to soften it. The other posters told him no, that’s just how BMW’s ride, you have to accept it. One suggested that he should get a Cadillac if he wanted a softer ride. Little did that poster know that The Cadillac Ride was no longer universal to the brand, and in fact on the way out, even being replaced with a stiffer ride than BMW.
As far as Blizzaks, at least the SRX owning woman won’t likely need those, since her SRX – if the second generation model (2010 to 2016 model years) – was either FWD or FWD-based AWD. But if JdN has his way, Cadillac will be RWD for all models in the future (he says they will all be “driver’s cars”). Be prepared for some slipping (and not just in the transmission) if you remain loyal to the brand.
Drew,
The XTS customer did say it’s very good in snow. My CTS is AWD. That didn’t seem to help. There was a software issue with the car. I took it to the dealer a few weeks after delivery. Same ole. No codes, they all do it, functions as designed, buy another new Cadillac. It would take a special kind of crazy to buy something that reportedly performs the same as the unsatisfactory product. The selling dealer is shady. I have no way to dress that up. It’s unfortunate.
If it were not for my independent mechanic that car would have been gone before I got it to the dealer that services the car now. I’m pleased with this dealer. My only significant issue is that the car does not accelerate in highway traffic to merge or pass. I’ll talk to the service advisor the next time. Maybe they can take another look.
The first time I visited this dealer I had a two page list of issues. The acceleration is the only significant one unresolved. If necessary I can just put on my left blinker and drive down the sidewalk in winter. Soon my Alfa Romeo will be back on the road. That’s my highway car.
The Blizzaks have that car planted and it stops when I apply the brake. Again, I don’t know if the software issue contributed to the winter driving issue.
My old RWD Caddys back in the day were not bad for winter driving. I prefer FWD for winter. The AWD on my car underwhelms. The back end fishtailed on gentle acceleration in any snow. Software? Donno.
Not willing to risk it on those terrible RFT. We victims call them run craps! lol
My concern is GM/Cadillac customer service backing lying service managers. The customer is always wrong. Period. The CS rep was actually rude after hearing from the service manager.
The GM/Cadillac CS is the reason I’m questionable for another Cadillac buy. I’ve always loved Cadillac. This is probably the last one.
Lexus is definitely on my short list. I hope they do away with the predator grill by then. I don’t ride on the hood so I can live with it if necessary.
Cadillac still makes a good looking car IMNSHO!
Susan, I can attest to the terrible snow performance even with AWD. Back when we had a 2014 CTS, I remember one winter (2016 I think) where we went to move it back after being in a different spot so it was easy to snow-blow, my dad got in, drove the car down the drive a bit and when he went to reverse it back up into its “spot” there was a considerable amount of rear wheel slip before the front wheels kicked in. Our driveway is pretty steep (about 5-6 degrees), and there was no measurable snow on the ground (it was just shoveled) but it was still a bit slick. The XT5 does great though! So far, everyone is very impressed with that car. My aunt leased one 3 days before my mom bought hers and she loves it as well. Over Christmas, they were talking about them (the cars), and both agreed that they felt very safe and confident in the snow. Personally I think it is comparable to our Tahoe when it comes to snow performance.
Also, yes the run craps were probably the worst possible decision GM/Cadillac ever made!
Susan & Henry, I’ve heard that FWD-based AWD is better in snow than RWD-based AWD. So that might explain the problem of the CTS in snow, even when it’s packaged as AWD.
Yet JdN apparently wants to make all Cadillacs RWD at some point in the future. JdN is from South Africa, where driving in snow might not matter, but it matters in a lot of the US, and in even more of Canada.
Drew,
I had a few RWD Cadillacs before FWD was available. I had no problems driving them in winter. Until I bought my current Cadillac Mother Nature never had anything my Caddys would not drive through. This one is my problem child.
My mechanic drove the car and was able to give insights. The RFT perform differently in cold and snow. Our plan is to put normal tires on the car when the RFT are worn.
As for the AWD it’s worthless as far as I’m concerned. I would have been better off to buy a RWD CTS. If nothing else I would have saved a few.
Susan, I think one reason your “old” RWD Cadillacs drove ok in the snow, is that they were a lot heavier than today’s cars. The smaller (mid and compact) cars back then were terrible in the snow, unless you had metal-studded snow tires (now illegal where I live, regardless of the time of year).
It’s ridiculous to me that a small – but very vocal – minority has been insisting in recent years that “If it’s not RWD, it’s not a luxury car”. That small but vocal minority includes much of the professional auto media and a large measure of the executives and engineers at the car companies. However it represents only perhaps 15% of the likely luxury car buyers, if that many. Other than those who have been convinced by others that “RWD = luxury”, rather than coming to that conclusion themselves.
So in order to please a small minority that wants RWD to “push” their cars to the limit in summer summer driving, everyone else is expected to slide all over the road in winter, or carry an extra set of tires, switching them twice per year, or both. They are also expected to willingly give up legroom, and accept excess weight and extra costs in order to have the “thrill” of RWD, which most don’t care about since they don’t drive in a manner where this would make any difference (on dry pavement).
Now for true sports cars, I can understand they would be RWD. But for luxury cars? Totally unnecessary and a negative for most luxury car buyers. It would be much better if the luxury car market gave people FWD, but also included a free video game (with a steering wheel joystick, clutch and accelerator pedals) so that those who need that “thrill” can pretend they are “Speed Racer” any time they want. This would not only yield better, more cost effective cars for the 85%, but would make the roads safer for everyone (due to a reduction in dangerous driving).
But JdN is in the 15% that thinks you MUST have RWD to be luxury, and he’s apparently been given carte blanche to turn Cadillac into “his” brand. Even though he’s a South African with very little understanding of what Cadillac means to Americans, or why a lot of them would prefer FWD to RWD, especially with today’s lighter cars.
As far as Cadillac wanting to “de-gray” their market, on the theory that today’s “grays” will eventually die off – that’s about as smart as if Gerber decided to stop making baby food and other baby products, on the theory that today’s babies will eventually grow up, and thus no longer will need Gerber products. As if there will be no more babies, ever, once the current babies outgrow their infancy. I’m pretty sure there will be more new babies in the future, as well as more new “grays” created as the old ones die off.
Henry,
Thanks for the info on the AWD CTS. I’ll stay with the winters on this car. In the division chief’s defense I am *definitely* too old for Cadillac when it’s time to lift the tires in and out of the car. 🙂
I am 49, and grey, Cadillac and GM as a whole is wasting so much time and money blaming and making excuses. FIX THEM. Customer Service, Not dealer service, Customer Service.
Just wait all those China owners start having trouble, someone will make GM fix them. Probably China Government.
Drew,
“Susan, I think one reason your “old” RWD Cadillacs drove ok in the snow, is that they were a lot heavier than today’s cars. The smaller (mid and compact) cars back then were terrible in the snow, unless you had metal-studded snow tires (now illegal where I live, regardless of the time of year).”
Yes, the weight and real engines added to better handling in my old Cads. When Carl was driving my CTS he talked about that as well as comparing my CTS to my previous FWD Cad. He said my previous Cad was a better car. Carl is the mechanic who cautioned me against buying another Cadillac on two different occasions. Dummy me went ahead anyway. Since I’m too old for Cad I should be too old to be that stupid. 😉
I’ll live with this one because changing cars would involve a severe financial penalty. Hopefully I can drive the depreciation out of it. It’s pretty so it has that going for it. Thank goodness I’m shallow!
I remember people using studded snow tires or chains in winter when I was a kid. We didn’t in my family as they had Cadillacs.
Drew, I had a great run with Cadillac. Grew up in them. Learned to drive in a Cadillac. Bought my first when I was significantly younger than the current target age. Bought my last one now that I’m too old for Cadillac.
One of the articles here quote JdN as saying CPO’s are a good way to build lifelong customers. That’s what I was until learning I’m overaged. I consider myself Vintage. 🙂
Kooks!