Cadillac has had a rough couple of years in the United States amid a market hungry for crossovers, and a vehicle lineup heavy on sedans. However, if there’s a silver lining, Cadillac is pumping out some of the best average transaction prices (ATP) in the luxury segment.
Automotive News reported on Monday that the average Cadillac now sells for $54,488. The figure is up from $48,752 in 2016. Part of the higher prices come from a lower sales volume, but the higher transaction prices aren’t reserved solely to the Escalade—the SUV certainly helps, however.
In fact, the Cadillac CTS continues to post record transaction prices. The sedan’s ATP in 2017 was $58,042, up from $46,927 in 2013. The Escalade and Escalade ESV also continued to grow with ATPs of $84,260 and $88,072. The ATS was the only vehicle that registered a significant drop in ATP at $41,428 in 2017 compared to $43,828 in in 2016. It’s worth noting that the ATS and CTS’ ATPs also include V-sport and V-series models.
Cadillac hopes it will keep up the ATP success as it prepares to launch the 2019 XT4 compact crossover, which should help add some much-needed volume to the brand. The compact luxury crossover will debut at the 2018 New York International Auto Show, and likely launch by the end of 2018.