The all-new, 2018 Chevrolet Traverse can seat up to eight people comfortably, so Chevy’s marketing team decided to show off what one can do with all that space in this recent television spot. As soon as the host opens the Traverse’s doors, the guests are surprised by something much more special than the SUV’s much-improved interior: their families.
Regardless of whether or not you believe the display is sincere, you’ve got to admit it’s pretty darn heartwarming.
The ad is yet another installment of the “Real People, Not Actors” ad campaign, and apart from attempting to engage with audiences on an emotional level, it also seems to address the common criticism of GM’s vehicle interiors lacking quality materials and design. General Motors is attempting to reduce its number of vehicles sold annually while increasing transaction prices, and delivering more premium interiors is an important component of that shift. The luxury appointments included in the Traverse’s High Country package certainly drive the point home.
Click play above to see GM’s latest, most uplifting “Real People, Not Actors” advertisement for yourself.
Comments
It is a great ad, my wife loves it, and a great looking vehicle.
a carload of kittens and puppies must not be far behind.
lol…”Carload of kittens? My Ferrari doesn’t have that!…I’ll buy this SUV, is it a Suburban or a Tahoe?”
C-minus.
Not terrible, not great, just ok.
Regardless to whether or not you “liked” the commercial, it’s a pretty bad from an advertising perspective…I would take a Vegas bet that if you asked Joe Q Public “name the model that was being advertising in the commercial where the couple see their family inside?” less than half would get it correct…The goal of this add is to show the Transverse and its more premium interior, all they did was create a “feel good” distraction…One of GM’s greatest strengths for those with large families is every model including optionless base trims has wifi available; that should be hyped more…
I agree one of GM’s greatest strengths is ” create feel good distraction” Just look at Customer Service, or customer relationship. If you call for any help, info, anything, you get nothing. You do get “O” were sorry to here that, your satisfaction is very important to us, but nothing else. Try it sometime nothing. Sorry back to the Ad, family. My 2015 CMC Canyon $40,000 or so 2 USB plugs in rear, my 2017 Denali 2500 HD $70,000 1 old cigarette lighter plug. You can get WIFI for your whole family but buy adaptors etc. to plug them in. I just don’t get it. I hope it was a different 7000 people than the ones they say helped with the 19 truck. In GM’s defense I think you can get an option in a $70,000 truck for 2 USB plugs. My 2007 2500 HD classic had rear a/c vents and 1 old cigarette lighter plug.
GM received feedback from 7,000 customers, Alan Batey stated “customers want more choices, more capability, and more functionality”…How this translates to offering not 7 trims, not 9 trims, but 8 is beyond me…I cannot imagine anyone was saying “I’m not happy with the quality of the alloy on the bed floor but aluminum doors sound like a great idea!” I do think the new Silverado is their best ever, but that doesn’t mean it’s flawless…Chevy should look at the Silverado forums, the current chief complaint (once pricing and equipment/options are revealed more will come) is most do not like “CHEVROLET” stamped on the tailgate or the grill on some trims followed by the not square enough wheel well openings…No “more choices!” option to get sleeker a unstamped tailgate or to get more square wheel wells…
I didn’t like the ad. It was “average” at best. Plus, I think the Traverse sits too low.
I’m disappointed that it only seats 8 in the base version. A split bench in the middle is not offered in the Premier and High Country. I need space for 8 passengers.
The ad needs a couple tweaks. The interior should be showcased better. Less emphasis on the “yacking” at the beginning, more emphasis on the Traverse.
With that said, it’s much better than the ones where a focus group stands around in a studio and they awkwardly discuss how a Malibu looks like an Audi. The setting, story, and execution were better here.
I am a two-time Chevrolet owner. It is simply embarrassing that this ad campaign has been going on for so many years.
Each one is a cringe worthy commercial, with that terrible ironic music going on in the background, and that smug hipster marketing guy, it is one of the few ad campaigns that makes me reach for the mute button.