In a time where autonomous vehicles dominate the headlines, GM, Ford and FCA all utilized the 2018 North American International Auto Show to parade new entrants into a segment that actually pays the bills – pickup trucks. For FCA, it was the all-new 2019 Ram 1500. In the case of Ford, it was the American introduction of an otherwise globally-sold Ford Ranger midsize pickup truck. And for Chevrolet, it’s the all-new 2019 Silverado 1500.
There’s plenty to take away from Chevrolet’s all-new, bigger, lighter, paramount machine. While Chevy is keeping the spec sheet vaulted up until later, we’ve so far learned that there will at least be substantially updated 5.3L and 6.2L V8 engines that can shut off as many as seven cylinders at once in the right occasion. There will also be a 3.0L Duramax diesel engine, to be built at the GM Flint Engine plant in Michigan. We also learned that there’s no Premier trim level. Instead, Chevrolet has maintained the LTZ name to designate a Silverado with premium garnishment. But why is the premium model called 2019 Silverado LTZ, rather than Premier?
Sandor Piszar, marketing director for all of Chevy Trucks, was able to answer that question.
“We tested that. We looked at Premier for Silverado, and what our truck customers told us is that they like LTZ,” Piszar said. “They understand what it means and how it fits into the lineup, and felt it was more ‘truck like’ than Premier. So we stuck with LTZ.”
The 2019 Silverado 1500 is said to launch with no less than eight various trim levels in the second half of this year, with the LTZ and High Country trim levels representing the most premium offerings. The 2019 Silverado 1500 also introduces the Trailboss trim level, which adds a two-inch lift kit and various off-road-oriented hardware to the Z71 package.
Chevrolet originally introduced the “Premier” trim on the 2016 Chevrolet Malibu, replacing the LTZ trim level. It then spread throughout most passenger car and SUV models from there. While the denotation serves as the top trim level for most models, critics have pointed out that the “Premier” trim level shares the same name with various car dealerships across the country. Whether the 2019 Silverado LTZ signifies a rollback in the strategy remains to be seen, but it’s safe to say that nobody will be confusing the LTZ trim level with a car dealership in Connecticut.
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