General Motors Signs On With New Talent Agency To Handle Entertainment Intiatives
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General Motors has a new talent agency in United Talent Agency, or UTA. Both the agency and automaker made the new contract official this past Thursday.
The agency’s marketing department will handle any GM-branded entertainment initiatives going forward, though the announcement did not discuss what the work might include.
GM is UTA’s latest high-profile client. The agency also carries out work for Amazon, Delta Air Lines, LinkedIn, Lyft and more high-profile clients.
“We are fortunate and privileged to be working with one of the world’s most iconic brands at such a watershed moment,” said UTA CEO Jeremy Zimmer in a statement. “Under the guidance of [CEO] Mary Barra and her team, GM is demonstrating innovative leadership, and we love the challenge of working in partnership with them to drive that innovation within the entertainment industry.”
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Another promise-filled, super connected entertainment connection?
First, a miss for GM’s agencies to not provide this in their full-service offerings.
And second, GM’s been through a number of entertainment firms. Can’t think of one they stayed with – just another silo that allows brand mgrs to rub elbows with Ellen DeGeneres or Pharrell or Lady Gaga.
Maybe this one will work.