General Motors has underscored the importance of the circular economy in recent years, and it’s taken a new step to battle plastic litter. The automaker announced on Wednesday that it has joined NextWave, a group of companies that will tackle plastic litter problems in the world’s oceans.
It’s the first commercial-scale ocean-bound plastics supply chain that also includes Dell, Trek Bicycle, Interface, Van de Sant, Humanscale, Bureo and Herman Miller. The companies will collaborate to develop a model to reduce plastic pollution while ensuring the supply chain can meet demand in a more responsible way.
The group hopes to stop 3 million pounds of plastic from entering the oceans within five years. That’s the equivalent of 66 million water bottles floating atop the ocean.
GM has announced similar green projects in recent years. The automaker began recycling used tires for new vehicle parts and also takes plastic water bottles from facilities and makes engine insulation for the Chevrolet Equinox.