General Motors has filed a trademark application to register the term Cruze Eco with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
Filed on December 1st, 2017, the filing is assigned serial number 87704431 and states that the term will be used in conjunction with “Motor land vehicles, namely automobiles.”
The GM Authority Take
This serves as a rather clear indication that GM is planning to introduce a Chevrolet Cruze Eco – a more fuel efficient variant of the current, second-generation compact Cruze car line.
Notably, the first-generation Cruze launched the “Eco” trim in the United States market for the 2011 model year. It was more fuel efficient than the non-Eco model by applying a number of creative features that enhance the car’s aerodynamics, minimize weight and reduce rolling resistance. Specifically, the first-gen Cruze Eco included:
- A lower front grille air shutter that closes at higher speeds to improve aerodynamics and opens at lower speeds to optimize engine-cooling airflow
- A unique upper grille with more “closeouts” to improve aerodynamics
- A lower front air dam extension, extensive use of underbody panels and a rear spoiler to enhance aerodynamics
- A lowered ride height to improve aerodynamics
- Unique 17-inch lightweight aluminum wheels
- Ultra-low rolling resistance 17-inch Goodyear tires
All that added up to a highway fuel economy of 40 MPG (with the six-speed automatic) and 42 MPG (with the six-speed manual), gaining the Cruze Eco the title of the most fuel efficient gasoline-powered vehicle in America. By comparison, the most fuel-efficient first-gen Cruze of the non-Eco variety achieved 36 MPG on the highway.
When the second-gen Cruze debuted, it didn’t get an Eco variant like its predecessor. Even so, the second-gen Cruze achieves 42 MPG highway (in L, LS, and LT trimmings with the six-speed automatic transmission) and 41 MPG (with the manual). As such, it is safe to imagine that an Eco variant will attain well over 42 MPG highway. Notably, the second-gen Cruze equipped with the 1.6L Turbo Diesel engine achieves a segment-leading 52 MPG highway with the six-speed stick and 47 MPG with the nine-speed auto.