Chevrolet Traverse Sales Increase 22 Percent To 11,231 Units In November 2017

Chevrolet Traverse sales increased in the United States and in Canada in November 2017.

Chevrolet Traverse Sales - November 2017 - United States

In the United States, Chevrolet Traverse deliveries totaled 11,231 units in November 2017, an increase of about 22 percent compared to 9,194 units sold in November 2016. The model saw a 59 percent sales increase at the retail level, resulting in its best November retail and total sales ever.

In the first eleven months of the year, Traverse sales increased about 5 percent to 111,193 units.

Chevrolet Traverse Sales - November 2017 - Canada

In Canada, Chevrolet Traverse deliveries totaled 528 units in November 2017, a decrease of about 20 percent compared to 663 units sold in November 2016.

In the first eleven months of the year, Traverse sales decreased about 0 percent to 4,257 units.

The GM Authority Take

Chevy Traverse sales performance was in line with the segment in November, putting it in fourth place in its segment, behind the Ford Explorer (see Ford Explorer sales), Toyota Highlander and Honda Pilot. Even so, the Explorer and Highlander nearly outsold the Traverse two-fold during the month.

Though the Hyundai Santa Fe outsold the Traverse in November, it is worth noting that the Santa Fe’s sales figures are somewhat misleading given that the “regular” Santa Fe three-row full-size model (which competes directly with the Traverse) and the Santa Fe Sport two-row midsize model are included on the Santa Fe line.

The Traverse outsold the Nissan Pathfinder, the Buick Enclave (which shares its C1 platform and assembly line at the Lansing Delta Township plant), Dodge Durango (see Dodge Durango sales), Volkswagen Atlas (see VW Atlas sales) and Mazda CX-9.

As in September and October, we attribute the Traverse’s noteworthy November sales performance, driven by consequential gains at the retail level, to the following three factors:

1. An all-new, competitive model that represents an attractive overall package
2. Decent incentives to move existing inventory units
3. A continuous change in consumers’ vehicle buying dynamics as car buyers continue to switching to crossover utility vehicles (CUVs) and sport utility vehicles (SUVs) from other vehicle types like sedans

Sales Numbers - Mainstream Full-Size Crossovers - November 2017 - United States

• Note: Hyundai Santa Fe figures include “regular” Santa Fe three-row model and Santa Fe Sport two-row variant, as the automaker does not break out the figures for the two models individually.

The mainstream full-size crossover segment grew 22 percent in November, with all offerings except for the Toyota Highlander and Nissan Pathfinder seeing growth. During the first 11 months of 2017, segment sales increased about 9 percent to 972,375 units.

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For informational and comparative purposes, we are also providing sales figures for various models that overlap with the Traverse’s segment:

• GMC Acadia (see GMC Acadia sales), Kia Sorento, and Mitsubishi Outlander – which are midsize crossovers with three rows
• Jeep Grand Cherokee (see Jeep Grand Cherokee sales), which has two rows of seating but is sold at a similar price point to the Traverse and therefore overlaps the full-size crossover segment
• Ford Police Interceptor Utility (see Police Interceptor Utility sales), which is the police duty variant of the Explorer and whose sales are not included in the Explorer line totals

Sales Numbers - Overlapping Crossover Sales - November 2017 - United States

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About Chevrolet Traverse

The Chevrolet Traverse is a full-size crossover utility vehicle (CUV). It is the biggest Chevrolet crossover currently offered, slotting above the subcompact Chevrolet Trax and compact Chevrolet Equinox. It will also slot above the much-rumored, future Chevrolet Blazer.

The current model was introduced for the 2018 model year and represents the second generation of the Traverse nameplate. It rides on the extended-length GM C1 platform shared with the second-generation Buick Enclave. A shorter variant of the same platform underpins the second-gen GMC Acadia and Cadillac XT5.

Compared to its first-generation predecessor, the second-gen Traverse is an all-new vehicle that is larger, lighter, sleeker and more modern. It also introduces new trim levels, including High Country and RS – neither of which were present on the first-generation model.

The Chevrolet Traverse is built at the GM Delta Lansing Township factory in Michigan operated by GM USA. It is currently the only plant that builds the vehicle alongside the second-gen Buick Enclave.

About The Numbers

• All percent change figures compared to Chevrolet Traverse November 2016 sales
• In the United States, there were 25 selling days in November 2017 and 25 selling days in November 2016
• In Canada, there were 26 selling days in November 2017 and 26 selling days in November 2016