Cumulative U.S. sales of GM’s Cadillac brand decreased 12.8 percent to 13,359 units in November 2017.
Retail sales decreased 9.9 percent or 1,277 units to 11,605 vehicles, representing 86.9 percent of total Cadillac sales in November 2017. That compares to 12,882 retail sales in November 2016, which represented 84.1 percent of total Cadillac sales.
Fleet sales decreased 28.2 percent or 690 units to 1,754 vehicles, representing 13.1 percent of total Cadillac sales in November 2017. That compares to 2,444 fleet sales in November 2016, which represented 15.9 percent of total Cadillac sales.
Cadillac’s U.S. Average Transaction Prices in November maintained the upward trajectory established over the past two years, remaining above $54,000. The brand continues to have the second-highest average transaction prices among major luxury automotive brands in the U.S.
Sales Summary - November 2017 - Cadillac - USA
Sales | Sales Mix | |||||
---|---|---|---|---|---|---|
Total | 13,359 | 15,326 | -12.8% | -1,967 | 100.0% | 100.0% |
Sale Type | November 2017 | November 2016 | November 2017 / November 2016 | November 2017 - November 2016 | November 2017 | November 2016 |
Retail | 11,605 | 12,882 | -9.9% | -1,277 | 86.9% | 84.1% |
Fleet | 1,754 | 2,444 | -28.2% | -690 | 13.1% | 15.9% |
Individual model sales performance was as follows:
- Cadillac ATS sales decreased 44.23 percent to 831 units
- Cadillac CT6 sales decreased 33.53 percent to 777 units
- Cadillac CTS sales decreased 37.04 percent to 656 units
- Cadillac ELR sales decreased 100 percent to 0 units
- Cadillac Escalade sales increased 5.77 percent to 2,218 units
- Cadillac Escalade ESV sales decreased 5.81 percent to 1,314 units
- Cadillac SRX sales decreased 98.2 percent to 2 units; the model has been completely replaced by the Cadillac XT5
- Cadillac XT5 sales increased 4.83 percent to 5,623 units
- Cadillac XTS sales decreased 26.95 percent to 1,938 units
In the first 11 months of the year, Cadillac sales decreased 5 percent to 141,136 units.
Sales Results - November 2017 - USA - Cadillac
MODEL | NOV 2017 / NOV 2016 | NOVEMBER 2017 | NOVEMBER 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
---|---|---|---|---|---|---|
ATS | -44.23% | 831 | 1,490 | -37.51% | 12,007 | 19,213 |
CT6 | -33.53% | 777 | 1,169 | +23.17% | 9,701 | 7,876 |
CTS | -37.04% | 656 | 1,042 | -32.89% | 9,539 | 14,214 |
ELR | -100.00% | 0 | 5 | -96.80% | 17 | 531 |
ESCALADE | +5.77% | 2,218 | 2,097 | -0.51% | 20,113 | 20,216 |
ESCALADE ESV | -5.81% | 1,314 | 1,395 | -2.05% | 13,129 | 13,404 |
SRX | -98.20% | 2 | 111 | -99.30% | 155 | 22,015 |
XT5 | +4.83% | 5,623 | 5,364 | +91.66% | 61,424 | 32,049 |
XTS | -26.95% | 1,938 | 2,653 | -20.96% | 15,051 | 19,042 |
CADILLAC TOTAL | -12.83% | 13,359 | 15,326 | -5.00% | 141,136 | 148,560 |
About The Numbers
- All percent change figures compared to Cadillac November 2016 sales, except as noted
- There were 25 selling days in November 2017 and 25 selling days in November 2016
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- GM incentives and offers
- November 2017 GM sales results
- U.S. GM November 2017 sales results
- U.S. November 2017 Chevrolet sales results
- U.S. November 2017 GMC sales results
- U.S. November 2017 Buick sales results
- GM Canada November 2017 sales results
- Canada November 2017 Chevrolet sales results
- Canada November 2017 Cadillac sales results
- Canada November 2017 Buick sales results
- Canada November 2017 GMC sales results
- GM China November 2017 sales results
- Global November 2017 Cadillac sales results
- U.S. GM November 2017 sales results
Comments
Not to worry.. Cadillac of China will try to figure out a marketing strategy to make up the difference in China; it’s just a shame that we don’t have such a maverick working the US market.
What part of the fact that Cadillac is in the middle of its biggest turnaround globally (including the US and other markets like China) isn’t clear?
Because of that, sales will be in limbo in established markets (US, Canada) until the product-led turnaround is complete. The only reason sales are up in China is not because of some maverick marketing strategy, but because pent-up demand is being satisfied due to most Cadillac models now being more affordable than they were before. Here’s some info on that for the sake of education:
http://gmauthority.com/blog/2017/09/why-cadillac-sales-are-up-in-china/
I revisited that post.
Interesting that Cadillac brings in $3.2b in the US, and China, $300m.
The only import listed (made in the US) was the Escalade.
But that 10x differential may help explain GM’s patience with the revamped Cadillac line.
Releasing the same exact car will cost $100 more, because lease residuals are 8-10% lower than 2 years ago.
The entire lineup (save for the XT5) will get overhauled over the next 18 months… so it won’t be the same car…
It’s never good to see negative numbers like this but it’s no suprize or shouldn’t be .
Just the Escalade ( SUV ) and XT5 ( Crossover ) are following the trend of American’s buying habits , but the CT6 should be selling a bit better than it is .
Every model but the ATS outsold it , and the good ol’ XTS again sells more than double the sales of it’s big brother . Cadillac / GM can’t be happy with the lackluster sales numbers of it’s new car .
You do realize that the CT6 has internal competition from the cheaper XTS, right?
What do you think happens when the XTS goes away? CT6 volume will jump.
Simple as pie.
Yes Alex ,I do realize their is competition between the two cars , duh ! And price isn’t the only reason either , it actually could be they like ( oh my ) how it rides .
Talk to a Cadillac salesman and ask for his / her opinion on the sales numbers . The traditional Cadillac owner likes the XTS for the ( sit down ) ride , a more traditional Cadillac ride and it’s not a boat either . Ya think that is why Cadillac didn;t kill the car as early as what was once reported . Their flagship isn’t selling well , the XTS is $$$$$$ .
When the XTS does disappear my worry is they will ” jump ” to another car company like maybe Genesis .
They for sure are not going to go buy a Buick LaCrosse .
How about that piece of pie !?!