The executive spoke to Automotive News at the 2017 Los Angeles Auto Show where he said future Cadillac vehicles will likely debut further ahead of production to test them at greater lengths without spy camouflage. Camouflage hides designs and features from competitors for obvious reasons, but it also obstructs aerodynamics and cooling in a real-world setting.
Furthermore, de Nysschen wants more General Motors employees to start driving future Cadillacs and not just engineers, either.
“We want to put more of our development cars into the hands of ordinary drivers, not just engineers, so people can see how they perform in normal usage conditions, he said. “And that really requires the removal of camo.”
The “ordinary drivers” comment is intriguing and could suggest Cadillac may invite the public to drive its future cars ahead of production.
Of course, the strategy can have repercussions. Many automakers wait until the last minute to reveal a new vehicle as to not cannibalize sales of the current model.
“The sales guys are concerned about that,” de Nysschen acknowledged. But he said putting out the best product possible is his top priority.
“Right now, I think getting the very best Cadillacs out there, that are a standard for the world, is top priority for me. If you do these things well, the sales will follow.”