Chevy Conducted 7,000 Customer Interviews In Developing The 2019 Silverado14
Chevrolet’s announcement of the 2019 Silverado 1500 at the Chevy Truck Centennial celebration in Texas this past weekend was quite the welcome surprise. Though we don’t know much about the new full-size truck just yet, Chevy did tell us that the 2019 Silverado reflects feedback from over 7,000 people on what they wanted in their next truck, representing the most intensive customer research study in the company’s history.
And what did Chevy learn from all those customer interviews? customers want “more choices, more capability, and more functionality”.
During the reveal event at the Texas Motor Speedway, Chevy president Alan Batey stated that the new Silverado “delivers on Chevrolet’s promise to build the best truck for every customer.”
The GM Authority Take
We surely hope so, since the 2019 Silverado is one hundred years and 85 million Chevy trucks in the making.
We’ll know plenty more about the new Silverado soon, as Chevrolet has a media event scheduled in January ahead of the 2018 North American International Auto Show, where we expect to see complete details on the truck. In the meantime, be sure to follow our Chevy Silverado news coverage.
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It is shaping up to be a great vehicle. Obviously, we don’t know much about it yet, but everything points in the right direction.
And I think GM has proven that with every new vehicle they’ve put out in the last 2-3 years. It seems they’re focused on bringing successful product to the market with every new vehicle.
Silverado is the most important vehicle in their portfolio and it has to be successful. Some of us are whining about current trucks, but they’ve been a huge success. GM will sell the most trucks this year, again. They’ve cut fleet sales a lot which results in better profits, which in hand results in better succeeding vehicles.
What else can I say. I can’t wait for NAIAS to find out more about these trucks. I think there is more nice surprises coming…
I, too, believe that GM’s 2019 trucks will be a huge success. It will be a great year for the Silverado due to the all-new 1500 level truck as well as the 4500 and 5500 medium duty trucks.
I also agree that with every new vehicle generation, GM has stepped up their game by offering better-than-before products that are highly competitive. However, I would like them to do better in other segments like the Cruze, Malibu, and Impala (if it lives on). There are better vehicles in the marketplace than those, and those models are losing their luster and associated sales volume as well.
I really want GM to step up their suspension game. This truck needs a stronger/longer travel suspension to increase its capability. Im sure the engine/tranny options will be awesome!
If there’s anything that the “new GM” knows how to do really well, it’s chassis and suspension design. I’m sure it will impress on that front.
It looks like GM did away with the front air dam, at least on this model they show. I hope it’s like that with all of the other models too.
If they really did listen to their customers, we should see a diesel and a cheap work truck for business owners. It looks like both are a possibility though, so maybe they really did. Fingers crossed!
And that ever-elusive Raptor fighter!? 😉
Ford is safe! The “new” Chevy Silverado looks like crap. I’m very disappointed in GM.
I agree. I have always bought Chevrolet, even had one of the ugly 03’s (really didn’t care for the front fenders, lights and hood), but had to sell and buy a Ram cause I just couldn’t stand the look of it. I was so happy when the Silverado redeemed it self and the 07’s came out and I loved them. The new Ram’s are ugly as well in my opinion. I think the new Ford F-150 looks more like a Silverado now and it looks like Chevrolet is making the Silverado look more like the old ugly F-150. I don’t like the rounded fenders, the mirrors being moved down onto the door, or that ugly line that wraps up the front fender. That line just looks so out of place.
I would to see a off road package as well as a street truck package!
Wonder if there has been any thought given to the reliability, where GM trucks are proven again and again the worst of the worst. Some people do want their AC to work for more than one summer, and their electronics to work past the warranty. There is something to be said about Toyota sticking with tried and true tech, no truly new Tundra since 2007, leading the pack in terms of NOT coughing up parts all the time, while the big three are falling over one another with this and that brand new gizmo, and causing their owners headaches for the life of the vehicle in the process.
I think the new chevys are ugly looking more like the junk fords the 18 style was the best truck yet
You are crazy, the 2019 is outstanding, can’t wait to buy one! By the way, when can I order one???
I love the new chevy trucks