In the sale of Opel and Vauxhall, General Motors requested a non-compete clause, which will keep PSA Groupe from entering markets with Opel or Vauxhall vehicles utilizing GM architecture. However, once Opel’s portfolio ditches the last remanence of its American owner, it’s free to expand where its new French owner sees fit.
Now, it seems more likely than ever the Opel blitz badge will return to the United States. Automotive News reported last Friday that Opel will enter 20 new markets by 2022. Although CEO Michael Lohscheller didn’t name the U.S., or North America at all, Opel’s labor leader Wolfgang Schaefer-Klug said, “nothing more stands in the way” of a U.S. introduction.
PSA had been planning a return to the U.S. long before it acquired Opel and Vauxhall, though both brands offer a strategic advantage for the French automaker. PSA CEO Carlos Tavares previously said Opel, specifically, will help the automaker’s potential since many consumers won’t consider a French car. Opel’s German founding inherently makes it more attractive to a wide body of consumers.