In a world of alphanumerics and global markets, conventional vehicle names have fallen out of favor, especially in the luxury-vehicle segment. Lincoln, however, might buck the trend after Ford Chief Marketing Officer and VP of Lincoln Kumar Galhotra said the brand could revert back to real names.
Why the change of heart? He noted the “Continental” name has done wonders to attract buyers back into Lincoln showrooms, and in general, has stirred up more buzz, he told Autoblog in a report published last month.
It’s something some have wished Cadillac would re-introduce for sometime, though the brand is in the process of switching its strategy from the “#TS” nomenclature to the “CT” and “XT” scheme. Coincidentally, the only vehicle not slated for the change is the Escalade because the name holds too much value