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General Motors U.S. Sales Decrease 2.2 Percent To 252,813 Units In October 2017

General Motors Company reported 252,813 new vehicle deliveries for October 2017 in the U.S. market, a 2.2 percent decreased compared to October 2016. Sales only increased at GMC, while decreased at Chevrolet, Cadillac and Buick – reflecting lower passenger cars deliveries and one fewer selling day year over year. Selling-day adjusted, sales were up 2 percent.

“We are heading into the fourth quarter with good momentum, thanks to a strong U.S. economy and very strong pickup and crossover sales. In fact, Chevrolet and GMC have some of the fastest-turning crossovers in the industry,” said Kurt McNeil, U.S. vice president of Sales Operations. “The all-new Chevrolet Equinox is off to a great start and we could have sold even more if we had more available. We also see tremendous upside with the launches of the 2018 GMC Terrain, Chevrolet Traverse and Buick Enclave. They are arriving in showrooms at the same time consumer confidence is at its highest level since 2000. Small business optimism has also stayed very high since last fall, and that bodes well for pickup and van sales.”

GM continues to focus on crossovers, a segment that is growing in volume and also carries higher margins. By the end of 2017, GM will offer customers the U.S. industry’s newest and broadest lineup of crossovers, including the 2018 Chevy Equinox2018 GMC Terrain2018 Chevrolet Traverse, and 2018 Buick Enclave along with the Buick Regal TourX ruggedized wagon. An all-new Cadillac XT4 compact crossover will launch in 2018 to grow Cadillac’s crossover lineup. And though not officially confirmed, GM is also expected to introduce a new Chevrolet Blazer as a midsize crossover next year.

Sales Summary - October 2017 - General Motors - USA

SalesSales Mix
Total252,813258,626-2.2%-5,813100.0%100.0%
Sale TypeOctober 2017October 2016October 2017 / October 2016October 2017 - October 2016October 2017October 2016
Retail194,512208,290-6.6%-13,77876.9%80.5%
Fleet58,30150,336+15.8%+7,96523.1%19.5%

GM U.S. October 2017 Sales Notes

General Motors sales overview:

Sale types:

  • Total sales volume decreased 2.2 percent to 252,813 vehicles or 5,813 units:
    • Chevrolet cumulative sales decreased 3.8 percent to 175,110 units
    • GMC cumulative sales increased 4.6 percent to 44,630 units
    • Buick cumulative sales decreased 4.5 percent to 19,142 units
    • Cadillac cumulative sales decreased 0.1 percent to 13,931 units
  • Retail sales volume decreased 6.6 percent or 13,778 vehicles to 194,512 units, representing 76.9 percent of total October 2017 sales compared to 80.5 percent in October 2016:
    • Chevrolet retail sales decreased 9.5 percent to 128,208 units
    • GMC retail sales decreased 3.8 percent to 38,434 units
    • Buick retail sales decreased 0.6 percent to 17,255 units
    • Cadillac retail sales decreased 13.3 percent to 10,615 units
    • Strong crossover sales led GM to achieve an estimated retail market share of 17 percent or more for the third consecutive month. The last time GM delivered three consecutive months at or above a 17 percent retail share was July-September 2011.
  • Fleet sales volume increased 15.8 percent or 7,965 vehicles to 58,301 units, accounting for 23.1 percent of total October 2017 sales compared to 19.5 percent in October 2016:
    • Daily rental sales in 2017 are expected to be down about 50,000 units year-over-year
    • Combined Commercial and Government deliveries were up 10 percent year-over-year, and 11 percent calendar year-to-date.
  • Pickup sales increased 9 percent to 84,902 units, led by the Chevrolet Silverado and GMC Sierra.
  • Crossover deliveries totaled 82,235 units, up 12 percent year over year, driven by the highest October sales ever for five different models: the Chevrolet Equinox and Traverse, the GMC Acadia and the Buick Encore and Enclave.

Average Transaction Prices (ATPs) & Incentive Spending:

  • Customer demand for trucks and crossovers, combined with incentive spending discipline, is driving strong average transaction prices (ATP) for GM vehicles. GM’s October ATPs, which are net of incentive spending, were more than $36,000, about $1,000 per unit higher than the third quarter average.
  • GM’s October incentive spending as a percentage of average transaction prices (ATP) was 13.5 percent, according to JD Power PIN estimates, down from the third quarter estimate of 13.7 percent. Spending was down about one percentage point from September.

Inventory:

GM reduced month-end inventory from September and is on track to close 2017 with significantly fewer vehicles in stock than in December 2016.

  • October month-end inventory was 813,648 units for an 80 days supply, representing:
    • A decrease of 7,093 units from the 820,741 units at the end of September 2017
    • An increase of 4 days from the 76 days supply at the end of September 2017
    • A decrease of 20,553 units from the 834,201 units at the end of October 2016
    • A decrease of 4 days from the 84 days supply at the end of October 2016

SAAR:

  • The seasonally adjusted annual selling rate (SAAR) for light vehicles was 18.0 million vehicles in October 2017. The SAAR is 17.1 million units for 2017 calendar-year-to-date.

Chevrolet sales decreased 3.8 percent to 175,110 units:

Cadillac sales decreased 0.1 percent to 13,931 units:

Buick sales decreased 4.5 percent to 19,142 units:

GMC sales increased 4.6 percent to 44,630 units:

  • GMC Acadia sales increased 5.17 percent to 9,012 units
  • GMC Canyon sales increased 2.69 percent to 2,860 units
  • GMC Savana sales increased 142.76 percent to 1,845 units
  • GMC Sierra sales increased 25.55 percent to 18,895 units; retail sales increased 23 percent
  • GMC Terrain sales decreased 20.64 percent to 5,046 units
  • GMC Yukon sales decreased 26.76 percent to 4,158 units
  • GMC Yukon XL sales decreased 18.88 percent to 2,814 units
  • GMC grew total and retail sales during the month and had its highest ATPs ever, driven by the success of Denali models, which reached 30 percent of retail sales.

Sales Results - October 2017 - USA - Chevrolet

MODELOCT 2017 / OCT 2016OCTOBER 2017OCTOBER 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
BOLT EV* 2,781**17,083 *
CAMARO-9.61% 5,6746,277-2.32%59,401 60,812
CAPRICE-52.35% 71149-8.74%647 709
CAPTIVA SPORT* 0**4 *
COLORADO-5.56% 9,99010,578+2.65%93,024 90,625
COMMERCIAL TRUCK+143.36% 696286+13.34%6,841 6,036
CORVETTE-48.78% 1,3452,626-20.16%20,236 25,345
CRUZE-35.02% 11,12917,126+3.37%160,363 155,138
EQUINOX+28.52% 25,27219,664+23.06%238,007 193,400
EXPRESS-13.46% 4,7245,459+6.05%58,552 55,210
IMPALA+24.15% 7,5636,092-27.24%58,306 80,130
MALIBU-9.31% 14,64716,151-16.47%155,809 186,540
SILVERADO+6.81% 53,15749,768-0.75%471,747 475,324
SONIC-66.39% 1,5764,689-44.05%25,623 45,798
SPARK-5.13% 1,9602,066-46.90%15,796 29,747
SS-72.92% 150554+15.66%3,131 2,707
SUBURBAN-6.08% 6,2466,650-1.58%45,205 45,932
TAHOE-19.71% 9,61511,976-3.97%78,724 81,976
TRAVERSE+1.04% 11,09810,984+2.92%99,962 97,126
TRAX-30.24% 6,0548,678+5.30%66,131 62,802
VOLT-37.84% 1,3622,191-9.76%16,710 18,517
CHEVROLET TOTAL-3.77% 175,110181,964-1.32%1,691,302 1,713,876

Sales Results - October 2017 - USA - Cadillac

MODELOCT 2017 / OCT 2016OCTOBER 2017OCTOBER 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
ATS-41.68% 9291,593-36.94%11,176 17,723
CT6-39.51% 7961,316+33.06%8,924 6,707
CTS-23.93% 7791,024-32.56%8,883 13,172
ELR-100.00% 03-96.77%17 526
ESCALADE+4.58% 2,0791,988-1.24%17,895 18,119
ESCALADE ESV-17.69% 1,1961,453-1.62%11,815 12,009
SRX-99.15% 1118-99.30%153 21,904
XT5+19.48% 5,9614,989+109.11%55,801 26,685
XTS+49.59% 2,1901,464-19.99%13,113 16,389
CADILLAC TOTAL-0.12% 13,93113,948-4.10%127,777 133,234

Sales Results - October 2017 - USA - Buick

MODELOCT 2017 / OCT 2016OCTOBER 2017OCTOBER 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
CASCADA-3.05% 350361-20.82%4,875 6,157
ENCLAVE+30.52% 5,2434,017-18.04%36,654 44,720
ENCORE+25.24% 8,9727,164+15.85%73,735 63,648
ENVISION-2.25% 2,2982,351+286.41%32,756 8,477
LACROSSE-43.68% 1,4082,500-23.68%17,042 22,329
REGAL-40.55% 7831,317-41.75%9,773 16,778
VERANO-96.23% 882,336-85.07%4,137 27,704
BUICK TOTAL-4.51% 19,14220,046-5.71%178,972 189,813

Sales Results - October 2017 - USA - GMC

MODELOCT 2017 / OCT 2016OCTOBER 2017OCTOBER 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
ACADIA+5.17% 9,0128,569+36.78%91,790 67,109
CANYON+2.69% 2,8602,785-12.88%26,129 29,991
SAVANA+142.76% 1,845760+77.49%26,013 14,656
SIERRA+25.55% 18,89515,050-3.41%173,371 179,490
TERRAIN-20.64% 5,0466,358-3.94%71,343 74,270
YUKON-26.76% 4,1585,677-11.99%36,085 41,002
YUKON XL-18.88% 2,8143,469-7.43%25,533 27,582
GMC TOTAL+4.60% 44,63042,668+3.72%450,264 434,100

Sales Results - October 2017 - USA - GM Totals

BRANDOCT 2017 / OCT 2016OCTOBER 2017OCTOBER 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
CHEVROLET TOTAL-3.77% 175,110181,964-1.32%1,691,302 1,713,876
CADILLAC TOTAL-0.12% 13,93113,948-4.10%127,777 133,234
BUICK TOTAL-4.51% 19,14220,046-5.71%178,972 189,813
GMC TOTAL+4.60% 44,63042,668+3.72%450,264 434,100
GM USA TOTAL-2.25% 252,813258,626-0.92%2,448,315 2,471,023

In the first ten months of 2017, General Motors U.S. sales decreased 0.9 percent to 2,448,315 vehicles. Retail sales during the same time frame decreased 1.3 percent to 1,972,630 units.

About The Numbers

  • All percent change figures compared to GM October 2016 sales, except as noted
  • There were 25 selling days in October 2017 and 26 selling days in October 2016
  • Starting in September 2016, GM began reporting sales of the Chevrolet City Express and Low Cab Forward on a single line entitled Commercial Truck

Further Reading & Sales Reporting

GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. Wow, the cruze is getting destroyed by the civic in the market rnow.

    Reply
    1. A number of imports are discounring the hell out of their small cars to cover up laging sales else where. The Elantra, Sentra & Impreza being a few examples

      Reply
    2. GM, and the rest of Detroit, are having trouble moving cars…period! Toyota and Lexus still sell sedans but that can’t be said for Chevrolet, Cadillac and Buick. The same is true of Honda who has been branding Civic and Accord for 30 years.
      GM is a truck and SUV company that sells a few Malibus.

      Reply
      1. Well, that was fun. Now, let’s step back into reality.

        GM? The rest of Detroit? How about EVERYONE? Everyone is having trouble moving cars with the exception of two specific brands (Toyota and Honda).

        Lexus still sells sedans… but sales are rapidly declining. In fact, it will discontinue the GS after this generation runs out.

        You need to look at the big picture here: GM has hurt itself greatly in the 90s and early 2000s with sub-par product in the sedan segments… and it is now recovering from this with new product. But the recovery won’t be over night.

        GM is a full-line automaker… and its opportunity lies in increasing sales in segments in which it is currently weak (due to prior self-inflicted damage) is something that the other guys (Honda or Toyota) don’t have… as they are capped out and have little opportunity for growth.

        Reply
  2. Equinox and Silverado are killing it. I knew SUV/CUV sales were up, but I didn’t think they would be this large. Also, I would just like to point out that the XTS is the second best selling Caddy model, once again with little to no advertising.

    Reply
    1. Reply
  3. Possible troubling sign is full sized SUVs being down across the board YTD and month. This in spite of hot suv/cuv market! Total Escalades down, Suburban and Tahoe down along with both Yukons. Will also be increased competition from Ford’s updated twins!

    Not good, since probably most profitable models sold.

    Really need some dramatic updates including IRS, and 8-10 speeds across all lines and engines.

    Reply
    1. It is embarrassing that one of GMs most reliable vehicle lines is now the most unreliable vehicle you can buy. Add to that a stratospherically high price of entry for even the lowest trim and these results are predictable. Many would logically pick a Traverse over a Tahoe or Suburban on size/fuel economy ratio. Also, why is the 8 speed auto such a liability? Should the whole range just go straight to getting the 10 speed?

      Reply
      1. When you say Reliability are we talking about a few hard shifts and trouble getting my phone to work seemlessly with the infotainment system
        or
        something I will actually need to spend money on to get fixed?

        Reply
    2. Well you have to consider these are the old models and the new ones are about a year and a half out.

      Budgets and engineering has the new trucks First and the SUV models next.

      The dramatic updates are on the way with IRS and 10 speeds for all.

      The truck are more profitable so they were started first to provide the cash flow to do the others.

      Not a big deal and they will do fine.

      Reply
      1. Sorry it is a big deal. Just like GMs pickups, new ones are coming (cop out) to play catch up!

        Reply
        1. You really have no vision for the big picture?

          You do understand programs have to be scheduled and spaced out due to cash flow and staffing.

          No automaker can do it all at once. The strain of financial and staffing would collapse the company and kill the cash flow.

          GM finished the mid size truck programm. They moved to the new full size while already working on the heavy truck lines. This money will pay for the SUV models and other projects from the Vette to the EV programs.

          Reply
          1. If making their two top profit generators not world class is not number 1 priority, new management is in order!

            Mid-sized have been on market three plus years and side-tracking trucks for Vette that sells 35k in a good year is stupidity!

            You prioritize and invest in products that generate profits!

            Reply
  4. Some mixed results (Equinox and Encore – WOW; big SUVs – worrisome), but I am impressed by the Bolt EV. The Model 3 was supposed to be out by now (I know…I didn’t believe that either) but the Bolt keeps growing. GM is going to sell close to 25k this year, which is nice.

    Need to keep up the momentum by announcing the Buick version for the North American market at the Detroit Auto show, for release as a 2019 model. It’s good to have an “affordable” EV, but GM needs to get more of that premium/near-premium market.

    Reply
  5. Glad to see that the Impala sales are up nicely 2 months in a row.

    Reply
  6. The poor Impala gets absolutely no advertising yet still manages to sell fairly well in this market ‘ .
    The XTS sales are again better than it’s big brother the CT6 and with the refreshening of the XTS this MY , sales will continue to grow from customers turning in their leases for the newer model .
    Just saw a new commercial for the XT5 that was the best yet from Dare Greatly . Showing a wall with color choices and different trim materials for the interior that you could order for your own personal car . It had an upscale look to it .

    Reply
  7. Reply
    1. This is a GM communications problem. They are so focused on getting hipsters to review their cars in Rolling Stone mag that they forgot how to do good-ol-fashioned PR.

      Reply

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