Following Strike, GM Works To Recoup Lost Chevrolet Equinox Production

The strike at General Motors’ Ingersoll, Ontario, Canada, plant cost the automaker 850 units of Chevrolet Equinox per day, but it’s racing to line its inventory with the hot-selling crossover once again.

WardsAuto reported on Monday the automaker holds a 39-day supply of Equinoxes as of November 1, which is shy of the 60-day supply figure many deem healthy. Steve Majoros, director of marketing for cars and crossovers at Chevrolet, admitted the brand may have lost some potential sales during the strike, but he’s confident the automaker will shore up supply for the compact crossover.

“It will be a bit of rocky ride,” he said. “But they’re coming. We’ve got a lot in transit.”

GM builds the 2018 Chevrolet Equinox at the Ingersoll plant and two supplementary plants in Mexico. All three will work to rebuild stock of the compact crossover.

Details surrounding the Ingersoll-GM labor agreement were not released, but the report stated GM established a $240 million fund to support workers if it ever decides to close the Canadian plant—hardly what Unifor bargained for.

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Sean Szymkowski: Former GM Authority staff writer.

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