Cumulative U.S. sales of GM’s Chevrolet brand decreased 3.8 percent to 175,110 units in October 2017.
Retail sales decreased 9.5 percent or 13,433 units to 128,208 vehicles, representing 73.2 percent of total Chevrolet sales in October 2017. That compares to 141,641 retail sales in October 2016, which represented 77.8 percent of total Chevrolet sales.
Fleet sales increased 16.3 percent or 6,579 units to 46,902 vehicles, representing 26.8 percent of total Chevrolet sales in October 2017. That compares to 40,323 fleet sales in October 2016, which represented 22.2 percent of total Chevrolet sales.
Sales Summary - October 2017 - Chevrolet - USA
| Sales | Sales Mix | |||||
|---|---|---|---|---|---|---|
| Total | 175,110 | 181,964 | -3.8% | -6,854 | 100.0% | 100.0% |
| Sale Type | October 2017 | October 2016 | October 2017 / October 2016 | October 2017 - October 2016 | October 2017 | October 2016 |
| Retail | 128,208 | 141,641 | -9.5% | -13,433 | 73.2% | 77.8% |
| Fleet | 46,902 | 40,323 | +16.3% | +6,579 | 26.8% | 22.2% |
Individual model sales performance was as follows:
- Chevrolet Bolt EV sales totaled 2,781 units, its best month ever
- Chevrolet Camaro sales decreased 9.61 percent to 5,674 units
- Chevrolet Caprice sales decreased 52.35 percent to 71 units
- Chevrolet Captiva Sport sales totaled 0 units
- Chevrolet Colorado sales decreased 5.56 percent to 9,990 units
- Chevrolet Commercial Truck sales increased 143.36 percent to 696 units
- Chevrolet Corvette sales decreased 48.78 percent to 1,345 units
- Chevrolet Cruze sales decreased 35.02 percent to 11,129 units
- Chevrolet Equinox sales increased 28.52 percent to 25,272 units; retail sales increased 22 percent
- Chevrolet Express sales decreased 13.46 percent to 4,724 units
- Chevrolet Impala sales increased 24.15 percent to 7,563 units
- Chevrolet Malibu sales decreased 9.31 percent to 14,647 units
- Chevrolet SS sales decreased 72.92 percent to 150 units
- Chevrolet Silverado sales increased 6.81 percent to 53,157 units
- Chevrolet Sonic sales decreased 66.39 percent to 1,576 units
- Chevrolet Spark sales decreased 5.13 percent to 1,960 units
- Chevrolet Suburban sales decreased 6.08 percent to 6,246 units
- Chevrolet Tahoe sales decreased 19.71 percent to 9,615 units
- Chevrolet Traverse sales increased 1.04 percent to 11,098 units; retail sales increased 59 percent
- Chevrolet Trax sales decreased 30.24 percent to 6,054 units
- Chevrolet Volt sales decreased 37.84 percent to 1,362 units
In the first ten months of the year, Chevrolet sales decreased 1.32 percent to 1,691,302 units.
Sales Results - October 2017 - USA - Chevrolet
| MODEL | OCT 2017 / OCT 2016 | OCTOBER 2017 | OCTOBER 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| BOLT EV | * | 2,781 | * | * | 17,083 | * |
| CAMARO | -9.61% | 5,674 | 6,277 | -2.32% | 59,401 | 60,812 |
| CAPRICE | -52.35% | 71 | 149 | -8.74% | 647 | 709 |
| CAPTIVA SPORT | * | 0 | * | * | 4 | * |
| COLORADO | -5.56% | 9,990 | 10,578 | +2.65% | 93,024 | 90,625 |
| COMMERCIAL TRUCK | +143.36% | 696 | 286 | +13.34% | 6,841 | 6,036 |
| CORVETTE | -48.78% | 1,345 | 2,626 | -20.16% | 20,236 | 25,345 |
| CRUZE | -35.02% | 11,129 | 17,126 | +3.37% | 160,363 | 155,138 |
| EQUINOX | +28.52% | 25,272 | 19,664 | +23.06% | 238,007 | 193,400 |
| EXPRESS | -13.46% | 4,724 | 5,459 | +6.05% | 58,552 | 55,210 |
| IMPALA | +24.15% | 7,563 | 6,092 | -27.24% | 58,306 | 80,130 |
| MALIBU | -9.31% | 14,647 | 16,151 | -16.47% | 155,809 | 186,540 |
| SILVERADO | +6.81% | 53,157 | 49,768 | -0.75% | 471,747 | 475,324 |
| SONIC | -66.39% | 1,576 | 4,689 | -44.05% | 25,623 | 45,798 |
| SPARK | -5.13% | 1,960 | 2,066 | -46.90% | 15,796 | 29,747 |
| SS | -72.92% | 150 | 554 | +15.66% | 3,131 | 2,707 |
| SUBURBAN | -6.08% | 6,246 | 6,650 | -1.58% | 45,205 | 45,932 |
| TAHOE | -19.71% | 9,615 | 11,976 | -3.97% | 78,724 | 81,976 |
| TRAVERSE | +1.04% | 11,098 | 10,984 | +2.92% | 99,962 | 97,126 |
| TRAX | -30.24% | 6,054 | 8,678 | +5.30% | 66,131 | 62,802 |
| VOLT | -37.84% | 1,362 | 2,191 | -9.76% | 16,710 | 18,517 |
| CHEVROLET TOTAL | -3.77% | 175,110 | 181,964 | -1.32% | 1,691,302 | 1,713,876 |
About The Numbers
- All percent change figures compared to Chevrolet October 2016 sales, except as noted
- There were 25 selling days in October 2017 and 26 selling days in October 2016
- Starting in September 2016, GM began reporting sales of the Chevrolet City Express and Chevrolet Low Cab Forward on a single line entitled Commercial Truck
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- GM incentives and offers
- October 2017 GM sales results
- U.S. GM October 2017 sales results
- U.S. October 2017 Cadillac sales results
- U.S. October 2017 Buick sales results
- U.S. October 2017 GMC sales results
- GM Canada October 2017 sales results
- Canada October 2017 Chevrolet sales results
- Canada October 2017 Cadillac sales results
- Canada October 2017 Buick sales results
- Canada October 2017 GMC sales results
- GM China October 2017 sales results
- Global October 2017 Cadillac sales results
- U.S. GM October 2017 sales results
Comments
Well, we were told reduced reliance on fleet sales and incentives was the wave of the future.
That seems to have changed.
But Equinox is kicking it, and Silverado.
It’s a weird time of year to draw any real conclusions. So I won’t.
The goal has been and remains to reduce rental fleet sales… not fleet sales as a whole… fleet sales (sans rental fleets) can be quite lucrative and desirable.
By comparison, the rental fleet sales are not at all desirable due to razor-thin margins (if any) and the adverse effects on resale/residual value.
So in that regard, retail fleet sales are down (good) and fleet sales are up (also good).
Its a shame many of GM good news stories never get a mention in the news wires and our TV networks. GM October China sales I guess over 382,000 isn’t news worthy. Yet everyday the media fines something positive about Tesla when in truth its a opinion instead of facts like GM sales in China. Many of us know most of the time now our TV networks don’t deal in facts anymore. They would rather ask for a opinion. I don’t think Wall Street deals in anything factual, but rather trade on a news story that is a analysts opinion.
True.
The margins aren’t as generous there as they are here, based on what Alex and others have said.
But it’s a huge market, and seems to have an appetite for EV.
So, again, I’ll defer to the facts as they become available.