Country music loves its pickup trucks and Chevrolet picked up on the fact with its latest truck centennial celebration project. To help celebrate 100 years of Chevy pickups, the brand rolled out a new Pandora internet radio station dedicated to country music’s love affair with Chevrolet trucks.
The station, called Chevy Truck 100, celebrates the brand’s connection with country music. Because only country folks drive Chevy pickups, it seems. And the brand also tapped its brand ambassador, Luke Bryan, to amplify the message. Bryan is no stranger to Chevy pickups. The country music star also helped design the Luke Bryan Chevrolet Suburban for the 2017 SEMA show.
Fans can help build out the station with their favorite songs on Chevy Truck’s official Facebook page.