Chevrolet Colorado sales decreased in the United States and increased in Canada in October 2017.
Chevrolet Colorado Sales - October 2017 - United States
In the United States, Chevrolet Colorado deliveries totaled 9,990 units in October 2017, a decrease of about 6 percent compared to 10,578 units sold in October 2016.In the first ten months of the year, Colorado sales increased about 3 percent to 93,024 units.
| MODEL | OCT 2017 / OCT 2016 | OCTOBER 2017 | OCTOBER 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| COLORADO | -5.56% | 9,990 | 10,578 | +2.65% | 93,024 | 90,625 |
Chevrolet Colorado Sales - October 2017 - Canada
In Canada, Chevrolet Colorado deliveries totaled 772 units in October 2017, an increase of about 32 percent compared to 584 units sold in October 2016.In the first ten months of the year, Colorado sales increased about 34 percent to 6,918 units.
| MODEL | OCT 2017 / OCT 2016 | OCTOBER 2017 | OCTOBER 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| COLORADO | +32.19% | 772 | 584 | +34.46% | 6,918 | 5,145 |
The GM Authority Take
The Colorado’s U.S. October sales performance enabled it to continue in second place in its segment, behind the Toyota Tacoma yet ahead of the Nissan Frontier as well as the Colorado’s platform mate, the GMC Canyon (see GMC Canyon sales).
Despite a competitive model and attractive incentives in October, the Colorado still saw sales slip the most in its segment. We attribute this circumstance extremely attractive October incentives on the Silverado full-size pickup.
Sales Numbers - Midsize Mainstream Pickup Trucks - October 2017 - USA
| MODEL | OCT 17 / OCT 16 | OCTOBER 17 | OCTOBER 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| TACOMA | -0.45% | 15,804 | 15,875 | -89.71% | 16,325 | 158,586 |
| COLORADO | -5.56% | 9,990 | 10,578 | +2.65% | 93,024 | 90,625 |
| FRONTIER | -2.28% | 6,219 | 6,364 | -18.91% | 61,427 | 75,752 |
| CANYON | +2.69% | 2,860 | 2,785 | -12.88% | 26,129 | 29,991 |
| TOTAL | -2.05% | 34,873 | 35,602 | -44.53% | 196,905 | 354,954 |
Sales of the mid-size mainstream pickup truck segment fell 2 percent in October, with only the GMC Canyon seeing growth, while Toyota, Chevrolet and Nissan saw sales decline. During the first ten months of 2017, segment sales decreased 3 percent to 343,804 units, with the Tacoma and Colorado gaining in sales while the Frontier and Canyon seeing sales drop off.
About Chevrolet Colorado
The Chevrolet Colorado is a mid-size pickup truck. It is currently Chevrolet’s smallest pickup truck in the U.S. and Canada, slotting under the full-size Chevrolet Silverado. In Mexico, the Colorado slots above the compact Chevrolet Montana but below the Silverado/Cheyenne (the name for some of Silverado’s trim levels in Mexico).
The current model was introduced in 2015 and represents the second generation of the Colorado nameplate. The model rides on the GMT-31XX platform shared with the GMC Canyon, as well as the international-market Chevrolet Colorado/S10 and Chevrolet Trailblazer.
International-market Chevrolet/Holden Trailblazer
International-market Chevrolet/Holden Colorado
The 2018 Chevy Colorado represents the fourth model year of the second-generation Colorado. The vehicle remains highly competitive in its segment, offering two gasoline engines and a diesel motor, which is a segment exclusive. The off-road-specific Colorado ZR2 was launched for the 2017 model year. However, the Colorado family continues to lack various features asked by many present and potential customers, such as a moonroof and a range-topping LTZ or High Country trim level.
The Chevrolet Colorado is built at the GM Wentzville factory in Missouri operated by GM USA.
About The Numbers
- All percent change figures compared to Chevrolet Colorado October 2016 sales
- In the United States, there were 25 selling days in October 2017 and 26 selling days in October 2016
- In Canada, there were 24 selling days in October 2017 and 25 selling days in October 2016
Related News & Info
- GM news
- GM incentives and offers
- Chevrolet Colorado information
Related Sales Reporting
- Running GM sales results
- Running Chevrolet sales results
- Running Chevrolet Colorado sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- Running Chevrolet sales results
- October 2017 GM sales results
- U.S. GM October 2017 sales results
- U.S. October 2017 Chevrolet sales results
- U.S. October 2017 Cadillac sales results
- U.S. October 2017 Buick sales results
- U.S. October 2017 GMC sales results
- GM Canada October 2017 sales results
- Canada October 2017 Chevrolet sales results
- Canada October 2017 Cadillac sales results
- Canada October 2017 Buick sales results
- Canada October 2017 GMC sales results
- GM China October 2017 sales results
- Global October 2017 Cadillac sales results
- U.S. GM October 2017 sales results
Comments
Here is the issue with the complaints.
Once this truck gets over $40k it gets more difficult to sell. Adding high end options make it more expensive and moves it to where the full size on a rebate is a better deal.
Add to this these truck ps do not have the volume or the profit space that the full size has. They have to keep the the price to where it makes money based on price not volume.
Also they were smart to give a Chevy a off road truck and GMC a same priced Denali as they both can make their own way without stepping on each other.
Now if they moved 2 million units of these trucks then they could get away with duplication.
That explanation is like trying to rationalize why there would be a sunroof or a Premier trim level on the Malibu but not on the Cruze. Alas, both of the models offer a sunroof and a Premier trim because they were structured and planned properly.
The problem with the Colorado and Canyon isn’t with much volume (which helps in most situations) but much more so with strategic factors that negatively influenced cost. In general terms, GM is faced with deeply-rooted program problems on the 31XX vehicles where their cost is too high for the segment, which in turn causes the issues you describe.
Had GM properly structured and managed the cost structure from the onset (in the development phase), we would have been seeing these features — and probably others, at the same price.
Another factor that is impacting this further is that the 31XX trucks are not global… but are two very different trucks for what are generally very similar market needs. This prevents optimization of scale economies, especially on the supplier side.
Now, VSS-T should solve a lot of this – as it should allow for a significant reduction in costs… but that won’t reach the midsize trucks for years.
Alex you need to put this in better context.
The reason the trucks are not 100% global is there was not a lock they were coming here. Inside GM there was much debate and we are lucky they decided to bring them here and when they did they fixed them to better fit the American market.
The update on 2023 will be more global but still will Taylor to each market.
Ford on the other hand has one version down under and looks like they will only be doing the crew cab short bed here too. No long bed no extra cab etc.
The GM truck overseas still have different needs and most are Diesel vs offering gas too.
One needs to remember that many claimed GM was going to fail in the mid size market. Ford sat it out vs taking the risk even though their truck was built to US standards.
No matter what price is a major issue here in this segment. I expect a sun roof coul happen at the next refresh as soon as next year. But you will not see a High Country Chevy unless the Denali is a run away smash.
As of now I have only seen two on the roads other than mine. I also got mine at a SLT price as it was sitting unsold with the $45,000 sticker. They can go to $49.000 with a long bed and Diesel.
While the mid size is a truck it is not the same as the full size. The Cruze and Malibu are irrelevant as they don’t sell 1.7 million more Malibu’s over the Cruze. The Volume changes the way you price and the fact the truck is boxed in unlike the full size can price it up to what ever the market will bear.
The average price of the Colorado is not 40,000 + ! The problem are, no new option’s ! For one there are no engine option ,like a Turbo 3.6 V6 or even a 4.3 V6 offered to all the model ,not just the top model . The Colorado lost the Motor T Trend of the year to For F150 for those reason , I guarantee the high price of the ford does not scare people of !
First off who said the average price was $40k Plus?
If you carefully look the statement was these trucks get difficult to sell once you get over $40K and even harder to options while retaining the profit margin.
Second the truck has won Motor Trends Truck of the year two years running. Once with gas and one with Diesel. Few do it back to back. It even beat out the Aluminum Ford as I recall.
The engine in the truck now has 308 HP and was just replaced with a fully new 3.6, It is the fastest in class and I see 19.8 MPG around town and most get 26-27 Highway.
The Turbo 3.6 would just run up the price and just how many would you sell? Even the mythical Syclone was what 1500 units?
The 4.3 is going to face more emissions restrictions some it may not pass with two valves. I expect it may not even be in the next full size truck. Time will tell.
The Ford also makes much of its numbers on fleet sales as it discounts fleets heavy on trucks. As for price it is a full size and like Chevy there is not a lid on pricing for full size as people will pay more for a full size. The Ranger as you will see will pretty much match the GM prices give or take a few hundred.
As for new options? ZR2? Denali? Special package editions? That is only in three years of trucks. Next year should be a refresh that will lead to some new things including a Sunroof. I have vented seats and heated wheel. The ZR got locking diffs front and rear. It has special programming for off road and the best shocks in class. It would be nice if they would spread these options out more but packaging is how money is made and prices are kept to where it is. The bottom line is they are making money and they move fast in most cases on the lot in the $30K-$39K range.
This segment was a risky move for GM as no one could say how well they would do. As it turns out they are doing well and the transaction price and lack of rebates should keep them profitable. It is tough to get a deal on a nice optioned model in most parts of the country.
I would be interested in a Colorado if they offered a Denali or High Country interior. I’d want a sunroof too. A loaded ZR2 High Country with maybe a less aggressive front bumper would be ideal but I’d settle for a regular 4×4 if it had a high end interior, even optional lockers on that would be ideal. Ford offers all of this stuff in their F-150. Once you decide whether you want a fullsizer or a small/midsizer truck, you’re still making a big purchase you want to load up with options. You shouldn’t have to buy the fullsize Silverado to get a nice black Denali/High Country interior. You should be able to get all of that stuff in the smaller version as well. Especially when the Canyon has a Denali and is the same essential truck. I just think the Colorado is the better looking of the two so that what I’d choose.
Note this year the Leather interior is available in the Colorado now in more than the ZR2. The main difference in the Canyon and Colorado is the soft dash pad, some stitching, the trim is real aluminum and it is standard vs optional.
Otherwise the interiors are available much the same. The Denali only gets the vented seats and heated wheel.
The Chevy is a little more aka cart vs the Canyon that while more is standard with the truck.
GM is making Chevy be the universal fits all truck while GMC is focused on being the up scale truck. They are focused on the high end products as with their lower volume they can make as much or more money.
GMC is a pure profit center.
I miss having a sun roof but they are expensive for a company to do from scratch. I recall Lutz doing several cars and had to adapt them from other vehicles to reduce the cost. The HHR used a sun roof from the old CTS. I think it was the STS he had them change the roof so they could use a sun roof from another car. I think it too was the new CTS. With the trucj selling well and now that I bought one you can be sure they will bring one out lol!