Chevrolet Camaro sales decreased in the United States and in Canada during October 2017.
Chevrolet Camaro Sales - October 2017 - United States
In the United States, Chevrolet Camaro deliveries totaled 5,674 units in October 2017, a decrease of about 10 percent compared to 6,277 units sold in October 2016.In the first ten months of the year, Camaro sales decreased about 2 percent to 59,401 units.
| MODEL | OCT 2017 / OCT 2016 | OCTOBER 2017 | OCTOBER 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| CAMARO | -9.61% | 5,674 | 6,277 | -2.32% | 59,401 | 60,812 |
Chevrolet Camaro Sales - October 2017 - Canada
In Canada, Chevrolet Camaro deliveries totaled 164 units in October 2017, a decrease of about 8 percent compared to 178 units sold in October 2016.In the first ten months of the year, Camaro sales increased about 10 percent to 2,686 units.
| MODEL | OCT 2017 / OCT 2016 | OCTOBER 2017 | OCTOBER 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| CAMARO | -7.87% | 164 | 178 | +9.63% | 2,686 | 2,450 |
The GM Authority Take
Despite the 10 percent decrease in October deliveries, the Camaro was still the best-selling car in its segment in October – outselling the second-place Mustang by 438 units and the third-place Challenger by 1,781 units. By comparison, Dodge Challenger sales decreased 5.67 percent to 3,893 units while Ford Mustang sales decreased 3.29 percent to 5,236 units. As such, the Camaro had the highest decrease in sales among its two direct pony car rivals.
We attribute the Camaro’s decent sales performance to attractive incentives, which supports our theory that the biggest issue holding back sixth-gen Camaro sales is its higher pricing structure. Specific information about October Camaro incentives can be found at the following links:
- 2017 Chevrolet Camaro incentives for October 2017
- 2018 Chevrolet Camaro incentives for October 2017
Sales Numbers - Mainstream Two-Door Sports Cars - October 2017 - USA
| MODEL | OCT 17 / OCT 16 | OCTOBER 17 | OCTOBER 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| CAMARO | -9.61% | 5,674 | 6,277 | -2.32% | 59,401 | 60,812 |
| MUSTANG | -3.29% | 5,236 | 5,414 | -27.24% | 67,432 | 92,672 |
| CHALLENGER | -5.67% | 3,893 | 4,127 | +1.63% | 56,169 | 55,268 |
| MX-5 MIATA | +18.22% | 597 | 505 | +23.59% | 10,314 | 8,345 |
| 86 | -27.65% | 458 | 633 | -6.61% | 5,965 | 6,387 |
| 370Z | +2.50% | 410 | 400 | -23.34% | 3,990 | 5,205 |
| BRZ | -17.88% | 271 | 330 | -3.09% | 3,578 | 3,692 |
| 124 SPIDER | -44.14% | 248 | 444 | +109.23% | 3,923 | 1,875 |
| TOTAL | -7.41% | 16,787 | 18,130 | -10.02% | 210,772 | 234,256 |
October sales of the mainstream two-door sports car segment consisting of the Chevy Camaro, Ford Mustang, Dodge Challenger, Mazda MX-5 Miata, Toyota 86 (née Scion FR-S), Nissan 370Z, Subaru BRZ, and Fiat 124 Spider decreased 7.41 percent to 16,787 units. In the first ten months of the year, segment sales decreased 10 percent to 210,772 units with the Mustang leading in overall sales volume in first place, the Camaro in second, and the Challenger in third. As such, it would appear that the Camaro’s sales performance during the time period would indicate that sales are rebounding after depressed sales performance seen in the 2016 and (part of) 2017 calendar years.
About Chevrolet Camaro
Based on the GM Alpha platform, the 2018 Chevrolet Camaro represents the third model year of the sixth-generation Camaro. Though the vehicle is the newest and often considered to be the most competitive in its segment, it has seen slowing sales compared to its predecessor – a circumstance believed to be the result of being more expensive.
A refresh to the Camaro is coming for the 2019 model year. The updated model is expected to bring freshened front and rear ends and a revised trim level structure to bring about a lower price point for the sixth-gen Camaro.
A camouflaged 2019 Chevrolet Camaro is captured undergoing testing in Colorado
About The Numbers
- All percent change figures compared to Camaro October 2016 sales, except as noted
- In the United States, there were 25 selling days in October 2017 and 26 selling days in October 2016
- In Canada, there were 24 selling days in October 2017 and 25 selling days in October 2016
Related News & Info
- GM news
- GM incentives
- Chevy Camaro information
Related Sales Reporting
- Running GM sales results
- Running Chevrolet sales results
- Running Chevrolet Camaro sales numbers
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- Running Chevrolet sales results
- October 2017 GM sales results
- U.S. GM October 2017 sales results
- U.S. October 2017 Chevrolet sales results
- U.S. October 2017 Cadillac sales results
- U.S. October 2017 Buick sales results
- U.S. October 2017 GMC sales results
- GM Canada October 2017 sales results
- Canada October 2017 Chevrolet sales results
- Canada October 2017 Cadillac sales results
- Canada October 2017 Buick sales results
- Canada October 2017 GMC sales results
- GM China October 2017 sales results
- Global October 2017 Cadillac sales results
- U.S. GM October 2017 sales results
Comments
I’ll say it once and say it again a thousand times until it sinks in. Price price price. And bunker like visibility are the two biggest obstacles in the way of the Camaro selling more cars. The fact it outsold its two rivals in October is a nice surprise and testament to how good the basic bones of the car are.
Price is a factor.
Visibility is a non factor.
Viability was the same as in the last generation model but it did not inhibit the last gen model from becoming the best seller in its segment by a wide margin. Why would it inhibit sabes of the current, much better model?
The only thing that has changed for this generation is the price was increased substantially on core models… the visibility hasn’t changed. That’s what is playing into any sales volume fluctuations.
Challenger holds on! FCA manages to sell decade old Dodge muscle line up albeit with discounts. Could this become a new model as we move to modular architectureas opposed to a new or updated GM platform every six years? Was the latest Camaro generation even needed?
The scary part is these numbers are not good for anyone.
GM and Ford really need to be around 100,000 units per year. This is why both are moving to global sales.
FCA appears to be moving more and more to not replacing this model. If they do the odds are good that the replacement may not even have a V8 and go to a Turbo 6.
GM Authority is fixated on the price structure which is a factor if you ignore the reticence of GM to offer discount/incentives on the Camaro and the content of the Camaro versus the Mustang/Challenger. Do your homework by doing the content comparison one finds a reason for the cost of the Camaro trims… more content and features.
The big reason, stated by salespersons, that Camaro sales have lagged is, the satisfaction of owners of the previous generation and the recent acquisitions of the last gen Camaro. Most of the buyers of the last gen Camaro, also like its exterior styling better then the new styling.
This has nothing to do with price or styling.
This is all about the fact this segment has shrunk.
Buyers today just don’t have the demand for coupes. Add to this these cars on not big engines based on a entry model.
They are just slightly over the price of an average car price today just as most were years ago.
To be honest as silly as they are a CUV performance model would sell in greater numbers.