General Motors’ premium Cadillac brand is expecting to reach the end of the year showing a far-better-than-expected 60-percent sales growth rate in the Chinese market, driven largely by a surge in popularity among younger affluent buyers, Reuters reports. This is on top of last year’s nearly-46-percent growth rate in the Chinese market.
Cadillac was behind the curve establishing a local manufacturing presence in China, only opening its first factory there early last year, initially to build the CT6 sedan and XT5 crossover. However, the brand doesn’t carry with it the same stale, dated image in China as it does at home, allowing it to effectively market itself to a more youthful demographic.
This is proving to be quite fruitful for the GM luxury brand. In January, Cadillac said it anticipated its 2017 sales growth in China to be somewhere south of last year’s 45.9-percent rate; by May, the Asian country had surpassed the US to become Cadillac’s biggest market by volume.
To help sustain its forward momentum in the market, Cadillac plans to roughly double its retail stores in China over the next five years, from 180 to more than 300.
Comments
Cadillac doing fine here, and other markets, with there XT= Crossover Touring and CT= Cadillac Touring, naming, and they don’t have all there new model’s out yet.
Yes, with sales continuing to decline in the U.S., maybe China can keep the lights on here so that Cadillac doesn’t end up like so many other once great brands that died under GM management. Pontiac, Oldsmobile, Saturn, Opel, Saab, Holden, Vauxhall. China is the only reason to keep Buick open as well. Sad.
How about they just change all the cars? That is not all that far out.
Looks promising then. I’m happy Cadillac beginning to make a comeback. Hope they change the gauge cluster of the ATS to style of CTS Sport / V or CT6 soon!
china is Cadillac biggest market, these decline in these us is because not enough crossovers, there coming.