General Motors only recently launched Super Cruise with Cadillac, which it touts as the first true hands-free partial self-driving technology. But, where does it go from here?
The entire Cadillac lineup will likely feature the self-driving technology eventually—all signs point to the upcoming XT4 crossover—but there’s another brand potentially suited for the technology. Automotive News reported on Tuesday that Buick may be on deck in the future.
It makes complete sense to equip Buicks with Super Cruise, specifically, Avenir-branded Buick cars. Buick needs to do all it can if it wants Avenir to become its own Denali, a sub-brand that prints money for GMC and parent company GM. Speaking of GMC, the report states GMC will likely gain Super Cruise with the redesigned Yukon and Yukon XL around 2020.
Buick chief Duncan Aldred recently drove a Cadillac CT6 equipped with Super Cruise and described the technology as “more relaxing” and “incredible.” However, Aldred said the brand has “no firm plans” to add the technology anytime soon. For now, Cadillac will offer the system exclusively. As it should; Cadillac needs all the differentiation it can get in North America.
But, when the time arrives, Aldred is eager to add the technology. He said his brand will “look to adopt that technology when the opportunity arrives.”