Buick Cascada Sales Decrease 3 Percent To 350 Units In October 2017
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Buick Cascada Sales - October 2017 - United States
In the United States, Buick Cascada deliveries totaled 350 units in October 2017, a decrease of about 3 percent compared to 361 units sold in October 2016. The results compare to 284 deliveries in September, 364 units in August, and 422 in July.In the first ten months of the year, Cascada sales decreased about 21 percent to 4,875 units.
| MODEL | OCT 2017 / OCT 2016 | OCTOBER 2017 | OCTOBER 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| CASCADA | -3.05% | 350 | 361 | -20.82% | 4,875 | 6,157 |
Note: the Buick Cascada is sold only in the United States. It is not available in the other markets where Buick has a direct presence, including Canada, Mexico or China.
The GM Authority Take
Sales of the Buick Cascada are continuing to fade as the model faces competition from the Audi A3 Convertible. What’s more, we don’t image that the ongoing shift in consumer purchase dynamics that favors CUVs and SUVs over other vehicle types like sedans, coupes and convertibles is helping Cascada sales.
Even so, the Cascada was always meant as a vehicle to fill “white space” for Buick, enabling it to change the brand’s perception as well as to attract new-to-brand customers. Numbers released by GM show that the Cascada has been successful in doing just that, with nearly 70 percent of Cascada customers being new to GM.
We expect Cascada sales to continue steady or decrease in the coming months as long as the crossover craze persists.
About Buick Cascada
The Buick Cascada is a compact convertible. The current, first-generation Cascada was introduced for the 2016 model year. Essentially a rebadged Opel/Vauxhall Cascada, the vehicle is based on a variant of the GM Delta II platform shared with the Opel Astra and first-generation Chevrolet Cruze, Chevrolet Volt and Opel Astra J.
For the 2018 model year, the Cascada gets three new exterior colors, two new convertible top colors and expanded availability of the Dark Effects Package.
The Buick Cascada is built exclusively at the GM-Opel Gliwice, Poland factory operated by GM/Opel Europe, which earlier this year was sold to PSA Groupe, along with all of Opel and Vauxhall.
About The Numbers
- All percent change figures compared to Buick Cascada October 2016 sales
- In the United States, there were 25 selling days in October 2017 and 26 selling days in October 2016
- In Canada, there were 24 selling days in October 2017 and 25 selling days in October 2016
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I wonder what the future holds for Cascada, given the sale of Opel to PSA.
And, I wonder, at what point does Buick consider Cascada has done it’s white-space job – it’s brought-in 70% new-to-Buick buyers for a couple of years. Which is great – maybe it has a longer shelf life with a facelift and/or becomes an EV? Just askin’ —
I’m amazed that sales of the Cascada aren’t higher. Even with the SUV craze, it would seem that sales of a small, sporty convertible would be higher. My wife has had her Cascada for 18 months now and loves it. I enjoy driving it as well. There really are no competitors for this car, as the Audi A3 is thousands more in price. Our Cascada is a really good little car that gets a lot of compliments.
Cascada is pretty, that’s the word; it’s yesterday’s convertable, however. It fills that old Chrysler Sebring void. Meanwhile, especially with Avenir, Buick needs a true Audi rival like Avista could be.
Mustang or Camaro convertible not to mention the German offerings mean Cascada isn’t all that a competitive option.
I’d drive Cascada but I’m one of those Opel groupies and not representative of the general population.
The advantage of the Cascada in northern climates is front wheel drive. A Camaro or Mustang can be a real adventure in snow. The Cascada handles snow pretty well and has a snug top, heated seats and heated steering wheel for all-season use.
In winter climates with snow, you’d still need a good set of winter tires. A RWD car with winters is actually superior in the snow if you know what to do during a skid.
I’ve lived in the Northern Ohio snowbelt all my life. I have found that front wheel drive with good all season tires drives fine in the snow. I’ve owned a Cadillac CTS and Pontiac G8 GT with rear wheel drive and all season tires and found them more challenging in the snow. I realize that actual snow tires would be beneficial to either but i got tired of the changeovers years ago. So far our Cascada has done fine year around. In really bad weather we can use my Acadia AWD.
GM has done very little advertising for this car and most people do not even know that it exists. The styling needs an update, as it looks like most Buicks, very bland and nonaggressive.
The entire point of Buick is to be non aggressive but elegant.
Want aggressive and presence? Look at Cadillac.
There is a strategy in play between both luxury brands and this is not by accident but rather by design.
GM sucks as advertising. They advertise their best sellers and leave everything else in the shadows. If the Camaro, ZR2, V series, Corvette, and Reagals were advertised GM would really see a boost in their sales. Could you imagine how many Tacoma buyers would go for a ZR2 or how many Acura and Alfa buyers would go for a Reagan instead? Everyone knows what a Silverado is. You see Equinoxes everywhere. Advertise the cool stuff and more people will like the brands.
One wonders of how much it would cost to integrate the Chevrolet Volt’s electric motor into the Buick Cascada to create an Electric Vehicle especially as GM CEO Mary Barra said that the latest generation battery could cost under $100 per kilowatt hour; the Cascada-E would be a 75-90 mile range vehicle.
The last 4 months have seen decreases for the car , thats not a good sign . I’ve seen like one commercial for the car and that was in the spring and still for the summer months sales were down as much as 40% .
It did it’s job filling in that white space but I think it needs a makeover .