Following Book by Cadillac‘s success in its initial market, New York City, the brand announced on Monday that the service will expand to two new U.S. markets: Los Angeles, California, and Dallas, Texas.
The announcement included many other tweaks to the service, which first included just V-Series and Platinum trim models. In its two new markets, and in New York City, Book will now include Premium Luxury trim-level Cadillacs and the Cadillac CT6, plus its plug-in variant, officially joins the Book fleet.
The main pillars of the program go unchanged as the service expands into new markets. Book still includes insurance, maintenance, white-glove delivery service and detailing for one flat monthly rate. However, Cadillac bumped the price up a couple hundred dollars. At its launch, members paid a one-time $500 registration fee and a $1,500 monthly payment thereafter. Now, the Book service will cost $1,800 per month. The figure still undercuts Book’s closest competitor, Porsche Passport, by $200. Porsche’s service also offers a second tier for an eye-watering $3,000 per month, too.
Cadillac also said Book’s vehicle inventory has increased in New York City to help meet the service’s demand. Across the Atlantic, the brand also rolled out a Book pilot program in Munich, Germany. Plans for additional global markets are still under consideration.
Comments
I think the Cadillac Book program is much too expensive. It is a deal breaker for me. Around 1,200 per month would be reasonable.
Isn’t there also a mileage restriction now, I heard Book customers can now only drive 2000 miles per month per car.
There are no mileage restrictions.
Well then Cnet is clearly spreading misinformation.
“Drivers can swap however often they want, but its important to note that Cadillac limits vehicle use to 2,000 miles per month per account.
Partially.
Its correct you have 2000 miles per month, but you are not limited to that, you can exceed the 2000 miles limit & pay $0.25 for every mile over the limit. (plus tax)
From the Book F&Q:
“You have a 2,000 mile maximum use per monthly subscription period. If you exceed the maximum miles, you agree to pay $0.25 per mile plus applicable taxes.”
Its incorrect that you can swap cars as many times as you like, you only get 18 swaps per year.
When will book by Cadillac come to Las Vegas?
Now that Volvo has come out with a subscription service, admittedly for one model, it becomes clearer that Cadillac’s $1,800 per month service is highway robbery. Again, I must say that $1,200 would be the high end that I would pay for the Caddillac subscription service or $14,400 per year.
$14,400 would not even cover the cost of vehicle depreciation, let alone taxes, maintenance, insurance and detailing. A new Cadillac is too high end for your budget.