Cadillac clearly has big plans for its Book by Cadillac service, which is currently undergoing a pilot program in New York City. Now, the service has a new director, and it’s a familiar face.
Melody Lee, previously the director of brand marketing, has been appointed as the Global Director of Book by Cadillac, according to her LinkedIn profile. Per the job description, she will be responsible for “the successful growth of both Book as the luxury vehicle subscription offering it is today, as well as leading the Cadillac’s team’s charge into future innovation areas.”
Book by Cadillac lets participants rent a Cadillac Platinum or V-series vehicle for $1,500 per month. The sum includes insurance, maintenance, doorstep and white-glove delivery and access to every Cadillac vehicle on sale today. The program will soon exit the pilot stage of the program, and Cadillac is deciding how it can utilize its expansive dealership network to support Book’s rollout to other markets.
Lee will report directly to Cadillac President Johan de Nysschen in her new role and her appointment was effective as of October 1, 2017.