GMC Sierra Sales Decrease 1.28 Percent To 17,254 Units In August 2017

October 2, 2017 12:20 pm

GMC Sierra sales decreased in the United States and increased in Canada in August 2017.

GMC Sierra Sales - August 2017 - United States

In the United States, GMC Sierra deliveries totaled 17,254 units in August 2017, a decrease of about 1 percent compared to 17,478 units sold in August 2016. Retail sales of Sierra Crew Cab increased 21 percent.

In the first eight months of the year, Sierra sales decreased about 7 percent to 136,370 units.

MODEL	AUG 2017 / AUG 2016	AUGUST 2017	AUGUST 2016	YTD 2017 / YTD 2016	YTD 2017	YTD 2016
SIERRA	-1.28%	17,254	17,478	-6.83%	136,370	146,372

GMC Sierra Sales - August 2017 - Canada

In Canada, GMC Sierra deliveries totaled 6,630 units in August 2017, an increase of about 43 percent compared to 4,630 units sold in August 2016.

In the first eight months of the year, Sierra sales increased about 24 percent to 42,860 units.

MODEL	AUG 2017 / AUG 2016	AUGUST 2017	AUGUST 2016	YTD 2017 / YTD 2016	YTD 2017	YTD 2016
SIERRA	+43.20%	6,630	4,630	+23.51%	42,860	34,701

The GM Authority Take

Sierra sales continued to slide in August, placing it in fourth place in terms of overall sales volume among its segment. First place went to the Ford F-Series, which managed to grow sales 15 percent growth to over 77,000 units. The Sierra’s platform mate – the Chevy Silverado – took second place (up 3.89 percent to 54,448 units) while the Ram Ram Pickup came in third (down 6.6 percent to 37,608 units.

The Sierra outsold the Toyota Tundra (up 4.51 percent to 10,320 units) and Nissan Titan (up 182 percent to 3,521 units), which took in fifth and sixth place.

Sales Numbers - Midsize Mainstream Pickup Trucks - August 2017 - USA

MODEL	AUG 17 / AUG 16	AUGUST 17	AUGUST 16	YTD 17 / YTD 16	YTD 17	YTD 16
F-SERIES	+15.03%	77,007	66,946	+9.19%	576,334	527,847
SILVERADO	+3.89%	54,448	52,408	-4.42%	363,354	380,176
RAM PICKUP	-6.60%	37,608	40,265	+4.62%	327,759	313,294
SIERRA	-1.28%	17,254	17,478	-6.83%	136,370	146,372
TUNDRA	+4.51%	10,320	9,875	-1.06%	74,518	75,315
TITAN	+182.13%	3,521	1,248	+274.28%	31,776	8,490
TOTAL	+6.34%	200,158	188,220	+4.04%	1,510,111	1,451,494

Overall, the full-size mainstream pickup truck segment grew roughly 6 percent in August, with the F-Series, Silverado, Tundra and Titan posting sales gains during the month while the Sierra and Ram posted decreases. In the first eight months of 2017, sales of the segment have increased 4 percent to 1,510,111 units, with the Sierra posting the biggest sales decrease in its segment of 6.83 percent.

About GMC Sierra

2017 GMC Sierra Denali Ultimate 1500 exterior live at 2016 LA Auto Show 007

Based on the GM K2 platform, the 2018 GMC Sierra represents the fifth model year of the third-generation Sierra. Though the vehicle continues to sell relatively well, it is becoming less competitive in the marketplace when compared to its primary rivals such as the Ford F-Series, as it lacks features such as turbocharged engines, a rugged off-road variant such as the Ford F-150 Raptor, a diesel engine option in the light duty (1500) model, and also various modern features and equipment.

Luckily, an all-new Sierra is on the way, which will hopefully mend the issues with the current model. Expected for the 2019 model year, the new Sierra is rumored to be based on the new T1 platform and is expected to become lighter than the current model. See more on the future Sierra.

About The Numbers

All percent change figures compared to GMC Sierra August 2016 sales
In the United States, there were 27 selling days in August 2017 and 26 selling days in August 2016
In Canada, there were 26 selling days in August 2017 and 25 selling days in August 2016