General Motors has filed several trademark applications to register the terms Surus with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
Filed on September 28th, 2017, the filings state that they will be used to name “rolling chassis for fuel cell vehicles.”
|Description||Application Type||Serial Number|
|Stylized S Surus Logo||Words, Letters And/Or Numbers In Stylized Form||87626156|
|Stylized S Logo||Words, Letters And/Or Numbers In Stylized Form||87626182|
|Text||Standard Character Mark||87626121|
The GM Authority Take
Looks like The General is planning to use Surus in association with its fuel cell vehicle initiatives, which are expected to come to market in the medium term future.
GM has been actively collaborating with Honda to develop and manufacture fuel cell technologies. In January 2017, the two automakers announced an investment of $85 million to produce fuel cells in Michigan. Three months later in March, the duo appointed leadership personnel for the fuel cell manufacturing joint venture.
More Reporting & Info
Update: just a day after GM Authority discovered this trademark, General Motors has revealed SURUS, or Silent Utility Rover Universal Superstructure, a concept for a flexible commercial fuel-cell platform with self-driving capabilities. See more on the GM Surus concept.